The 7 steps to build a good sales strategy

What comes to mind when you think of a sales strategy? We've all been in meetings to talk about setting up a sales strategy when someone says, "We can sit around planning forever, or we can just jump in and do something." And rightly so. Strategy without execution is a waste of time. But executing without a strategy is like saying “Ready, shoot, aim”. In this article, we present 7 steps to draw up a good sales strategy.