Indlela yokulawula ngempumelelo iqela lokuthengisa?

Ukuba ufuna ukufunda indlela yokulawula iqela lokuthengisa, ufike kwindawo elungileyo. Umalunga nokufumana ulwazi olunokuthathelwa ingqalelo kwiingcali eziphezulu esele zikhona (kwaye zayenza) ngaphambili. Ukulawula iqela lokuthengisa ngokuqinisekileyo ngumceli mngeni, kodwa ude ulawule okanye ube yinxalenye yeqela lokuthengisa. Masinyaniseke, ukulawula iqela eliphumelelayo lokuthengisa kunzima.

Izifundo endisabelana ngazo apha ngezantsi zivela kubacebisi abaninzi kunye neenkokeli endiye ndanethamsanqa lokufunda kuzo, kodwa zilungiselelwe indawo yokuthengisa.

Makhe siye

1. Bancede Bahlale Belungelelene…Ngangaphaya kweCRM

Abathengisi badla ngokuchitha ixesha labo elininzi kulawulo lobudlelwane bomthengi (okanye iCRM) iqonga. Le yindawo apho banokugcina umkhondo wawo onke amanqaku kunye neenkcukacha malunga nezivumelwano abasebenza kuzo. Ngelixa oku kukhuthaza ukuhlala ucwangcisiwe kwinqanaba lentengiselwano (tactical), ayincedi kumgangatho ophezulu (weqhinga).

Ukusebenza kwindima entsha yeshishini kuthatha ixesha elininzi kwaye apho elo xesha linokwabiwa khona liguquguquka kakhulu. Ukuba ithemba alibonakali iyure okanye intlanganiso, phuma ngo "Ewe!" Sikulungele ukusayina isivumelwano,” kunokuba nefuthe elimangalisayo kwindlela umthengisi oyiphatha ngayo imini (nobusuku).

Ukunceda iqela lethu labathengisayo ukuba lihlale lilungelelene ngaphandle kokucaciswa kwesivumelwano, siye samisela isakhelo solawulo lweprojekthi esidala esibizwa ngokuba Isikram enceda ukudala ulungelelwaniso ngaphakathi kweqela. Nge Isikram, iireps kufuneka zicwangcise ngokwenyuswa kweveki kwi " i-sprint "yabelana.

Oku kubenza baphendule kwiqela lonke ngokugqibezela imisebenzi ecwangcisiweyo, kodwa bahlale bekulungele ukutshintsha.

Inqaku eliza kufundwa: Iiplatifti ezilungileyo kakhulu zokurhweba nge-cryptocurrency

Ukulandelela le misebenzi ngaphakathi kwesixhobo solawulo lweprojekthi ngokubanzi kudala ukubonakala okuphezulu kwireps kunye nam malunga nokuba isivumelwano sinakho ukuvala okanye xa isivumelwano esibhaliweyo sinokuthunyelwa.

2. Yiba neziphumo-zijoliswe

Ukuqesha abantu abakhutheleyo nabazimiseleyo. Yenza indawo ecacileyo kakhulu egxile kwiimpawu eziphambili zentengiso. Ekugqibeleni, xa udibanisa abantu abakhuphisanayo kwindawo ecacileyo, umbutho wonke uhambela phezulu kwaye ulungile. Qinisekisa ukugxila kwiziphumo ukuze abantu bangabhidanisi umsebenzi kunye nemveliso.

3. Chonga apho ukhoyo kunye nento oyifunayo

Ngaphambi kokuba ufunde indlela yokulawula iqela lokuthengisa, kufuneka uyakhe. Chonga udidi apho abo banokuba ngabasebenzi bangene kulo, abakhi xa bethelekiswa nabavelisi. Abakhi baphuhla ukusuka ekuqaleni. Baqala ngento engekhoyo. Abavelisi bayakhula xa yonke into ilungile. Uninzi lwabantu alulunganga kuzo zombini. Yazi ukuba ukuliphi inqanaba kunye nohlobo lomthengisi olufunayo, kwaye ubuze imibuzo ukwahlula abakhi kubavelisi.

4. Cacisa iModeli yakho yoThengiso

Kukho iimodeli ezimbini eziphambili zokuthengisa onokukhetha kuzo: isiqithi kunye nomgca wendibano. Makhe sijonge nganye nganye ngokweenkcukacha ngakumbi:

1. Isiqithi: le yindlela yemveli yokuthengisa apho umthengisi ngamnye kwiqela elijongene nayo yonke inkalo yenkqubo yokuthengisa. Bazenzela ezabo iinkokeli, benze ezabo iifowuni zokuthengisa, bavale ezabo izivumelwano, nokunye. Yimodeli elula ukuyiphumeza nokulawula njengoko kungekho ninzi yamalungu ashukumayo anokukhathazeka ngawo.

2. Umgca wokuhlanganisa: Indlela yokudibanisa indibano isasaza amalungelo okuthengisa phakathi kwamaqela amane ahlukeneyo. Kukho elona qela lokwakha, ireps yophuhliso lwentengiso, abaphathi beakhawunti, kunye nabalingane bempumelelo yabathengi. Iqela ngalinye lijongene namathemba kunye nabathengi kumanqanaba ahlukeneyo ohambo lomthengi.

Zombini iimodeli ezichazwe ngasentla zinokusebenza. Owukhethela umbutho wakho ubukhulu becala kuxhomekeke kwinqanaba ishishini lakho likulo. Umzekelo, indlela yesiqithi isebenza ngcono kakhulu kuqaliso, kodwa indlela yomgca wendibano ilungele iibrendi ezisekiweyo.

5. Yabela iindima ezicacileyo kunye noXanduva

Wonke umntu kwiqela lakho kufuneka azi kakuhle ukuba yintoni indima yakhe. Ukuba abenzi njalo, awunakulindela ukuba babethe rhoqo kwiithagethi. Iqhinga kukwaba uxanduva ngokuhambelana nezakhono zomntu. Kulula kakhulu ukuba ishishini lakho lisebenzisa imodeli yokuthengisa ngetsheyini, echazwe ngasentla.

Ngokomzekelo, ungalawula umqeshwa oyi-dynamite xa kufikwa ekuveliseni izikhokelo, kodwa uyawohloka njengekuki ngalo lonke ixesha kufuneka bathethe nomntu onokubakho. Lo mntu kufuneka amenywe ukuba ajoyine iqela lesizukulwana esikhokelayo kwaye avunyelwe ukuba agxininise koko bakwenzayo kakuhle.

Yenza konke okusemandleni akho ukwabela imisebenzi kunye noxanduva kwabo banethuba elihle lokuyigqiba.

6. Ukulawula okulindelekileyo ngokufanelekileyo

Ufuna ukukhuthaza iqela lakho kwaye wenze konke onako ukubaxhasa. Ndicinga ukuba wonke umntu uyayazi ukuba ukusebenza ngokugqithisileyo kujongeka njani, kodwa bambalwa abachazile ukuba ukungasebenzi kakuhle kujongeka njani. Ngaba ukhululekile kumthengisi osebenza ngokuqhubekayo kwi-90% yesabelo okanye lowo unokuba kwi-150% kwinyanga enye kwaye ngaphantsi kwelandelayo?

7. Beka ibha phezulu

Xa iinjongo zokuthengisa ziphezulu (kodwa zifezekiseka), kukho into efanelekileyo ukuyilandela kwaye iqela lakho kufuneka likholelwe ukuba nantoni na inokwenzeka. Ukuba ufikelela kuphela I-70% yenjongo yamabhongo, wenza ngcono kunokufikelela I-100% yenjongo ephakathi, okoko nje kukho i-nirvana edibeneyo malunga nento eyakhiweyo eyenza impumelelo yakho.

8. Gxininisa kuQeqesho lwe-Akhawunti

Ukuzinzisa ukufunda okuqhubekayo kwinkcubeko; ukugxininisa nokutyala imali kuqeqesho nakuphuhliso lobungcali. Nawuphi na umbutho wokuthengisa ophumeleleyo kufuneka ube ne-cadence ezinzileyo yoqeqesho ehlala iphuhlisa iziseko zolwazi lwemveliso, ubukrelekrele bokukhuphisana, ukukhangela, ulawulo lwamathuba, ukucwangciswa kwendawo, kunye nonxibelelwano lobuchwephesha.

9. Sebenzisa umlinganiselo womthamo/uxabiso

Abona bantu bakho baxabisekileyo (abathandekayo) kufuneka bachithe ixesha kwizinto ezincinci (kodwa ezona zibalulekileyo) - njengokwakha ubudlelwane, ukufumana ukuthunyelwa, kunye nokufumana ubudlelwane. Abantu bakho bexabiso eliphantsi kufuneka bagxininise kwimisebenzi yevolumu ephezulu, njengokujika kukhokelela kwizikhokelo. Oku kuyinyaniso nakwithemba. Funa amathemba amancinci, kodwa angcono.

10. Cinga ukuba akukho sisombululo sinye

Unobuntu obuninzi obahlukeneyo abakusebenzelayo. Indima yakho yeyokuba ngumcebisi kunye nombhexeshi. Ufuna ukukhusela iqela lakho ngaphakathi kwezopolitiko okanye ukuziphatha kakubi kwentengiso, yenza kube lula kubo ukugxila kumsebenzi okhoyo, kwaye uphumelele ngakumbi. Abantu abahlukeneyo kufuneka balawulwe ngokwahlukileyo - fumanisa ukuba yintoni ekhuthaza ngamnye kubo kwaye ucofe loo maqhosha ukuphuhlisa abathengisi abangcono xa bebonke.

11. Misela i-CRM yokuthengisa

Ngelishwa, abathengisi abaninzi bachitha kuphela I-35% yexesha labo lokuthengisa. Okuthetha ukuba iqela lakho lokuthengisa mhlawumbi lichitha isibini kwisithathu sexesha labo kwimisebenzi enganxulumananga ngokuthe ngqo nokuthengisa iimveliso kunye nokunyusa ingeniso.

I-CRM yokuthengisa elungileyo inokunceda iqela lakho ukuba libuyise i-chunk ebalulekileyo yosuku lwalo, ngakumbi ukuba utyala imali kwenye enobuchule bokuzenzela. Ngamanye amaxesha ukulawula iqela leentengiso liyehla nje ukunika i-reps yakho izixhobo abazifunayo ukuze baphumelele.

12. Chonga iimetriki zomsebenzi kunye nezalathi zokusebenza (KPIs)

Izinto ezininzi kakhulu kwezoshishino zingaphaya kwamandla ethu. Ngokomzekelo, asigqibeli ngomkhwa omkhulu olandelayo okanye xa kusenzeka iintlekele zemvelo. Ukuba besenza njalo, iimeko bezingayi kutshintsha kwaye neenkanyamba bezingayi kubakho. Iimetriki zemisebenzi yokuthengisa zilinganisa izinto esinokuzilawula.

Inqaku eliza kufundwa: Ungatyala njani kwaye ufumane imali kwi-cryptocurrencies?

Kwiimeko ezininzi, sithatha isigqibo sokuba zingaphi iifowuni ezibandayo ekufuneka sizifowunele ngosuku, mangaphi amaxesha esizimisele ukulandelela iinkokeli, njalo njalo. Xa ulawula iireps zokuthengisa, kubalulekile ukuqwalasela la manani.

Landela umkhondo umsebenzi weemetrics ezifana nenani leenkokeli ezenziweyo, inani leefowuni ezenziweyo, kunye neentlanganiso ezicwangcisiweyo nganye yeereps zakho, ngokunjalo ii-KPIs eziqhelekileyo.

13. Khuthaza Iqela Lakho

Ikhomishini yipesenti yokuthengisa, enikezelwa kumthengisi ovale isivumelwano. umzekelo, umrhumo we 25 $ iya kuhlawulwa kumthengisi ngalo lonke ixesha ethengisa ixabiso lemveliso I-$ 500 kunye ne-5% ikhomishini.

Inkuthazo, kwelinye icala, ngawo nawuphi na umvuzo onikwa umthengisi ofikelela kwinqanaba elimiselweyo lokugqwesa. Iinkuthazo zisetyenziselwa ukukhuthaza abathengisi.

Xa ukhokela iqela lokuthengisa, inxalenye yomsebenzi wakho kukubakhuthaza ukuba basebenze nzima kangangoko banako. Yiyo loo nto izikhuthazi zinamandla. Khetha isicwangciso senkuthazo seqela lakho esiya kubakhuthaza kwaye sibakhuthaze ukuba bahambe umgama owongezelelweyo.

14. Ukuseka amajelo onxibelelwano

Unxibelelwano lungundoqo kulawulo oluyimpumelelo lweqela lokuthengisa. Ukuba awukwazi ukuqhagamshelana ne-reps yakho, okanye okubi ngakumbi, ukuba abanakuqhagamshelana nawe, ishishini lakho aliyi kuvala amaxabiso amaninzi njengoko linokwenza. Qinisekisa ukuba iqela lakho lineendlela ezininzi zokunxibelelana nawe, nakwesiphi na isixhobo, nokuba baya kwiintlanganiso zentengiso.