Uzenza njani ii-URLs zakho ze-SEO

Comme lungisa imifanekiso yakho, Ukwandisa ii-URL zakho yi-SEO lever engaphantsi kodwa iyasebenza. Ngokulandela ezona ndlela zilungileyo ezifana nokuba mfutshane, ukusebenzisa i-hyphens, kubandakanya amagama angundoqo, kunye nokususa iiparamitha ezingeyomfuneko, uya kufumana iidilesi zewebhu ezilungiselelwe ngokugqibeleleyo.

Amaphepha akho aya kuxhamla kwizalathiso ezingcono kunye nokubeka ngcono kwiziphumo zophando. Nawe ungakuhoyi ukubaluleka kolwalathiso lwe-301 ukugcina inkunzi yakho ye-SEO ngexesha lotshintsho lwe-URL.

Enkosi kwii-URL ezimfutshane, ezicacileyo kunye nesemantic, indawo yakho iya kuba lula ngakumbi kumsebenzisi kuzo zombini iinjini zokukhangela kunye neendwendwe. Inkcukacha yobugcisa eyenza wonke umahluko ekubonakaleni kwakho!

Ukuya phambili, musa ukuthandabuza ukwamkela WP Rocket Plugin eya kunyusa isantya sokulayisha samaphepha akho. Ngee-URL eziphuculweyo kunye namaxesha okulayisha, i-SEO yakho iya kusebenza ngakumbi. Ngoko kukuwe ukuba uqingqe ii-URL zakho!

🌿 Khetha ii-URL ezimfutshane nezilula🚦

Iinjini zokukhangela zinika ukubaluleka ngakumbi kwii-URL ezimfutshane kunye nezilula, eziqulunqwe ngamagama abalulekileyo afanelekileyo. I-URL ephuculweyo kufuneka ifundeke ngabo bobabini umsebenzisi we-Intanethi kunye ne-web crawler.

Kuyacetyiswa ukuba unciphise ubude bee-URL zakho ngaphantsi kwama-60 amagama ukuba kuyenzeka. Ngaphaya koko, bathatha indawo eninzi kwiziphumo zokukhangela kwaye babambe kancinci kakuhle kwimidiya eyahlukeneyo. Kwiselfowuni ngokukodwa, i-URL ende inokunqunyulwa ngaphambi kokufikelela kulwazi olufanelekileyo.

Ulwakhiwo lwee-URL kufuneka lube ilula kwaye inomdla kangangoko kunokwenzeka. Ziphephe iiparamitha zeseshoni, imitya yoonobumba abangakhethiyo okanye ukugqithisa kweefolda ezihlanganisa i-URL ngaphandle kokunika ulwazi.

Hlala unenyani: iphepha ngalinye kufuneka libene-URL ebonisa eyona mxholo wayo. umzekelo “www.monsite.com/chaussures/baskets/marque-x/model-y” kunokuba “www.monsite.com/article758421”.

Ngee-URL ezimfutshane, yomelele kwaye isulungekile, uya kuphucula ngokucacileyo ukuqonda kweerobhothi kwi-architecture yakho, kwaye ngoko ke isalathisi kunye nereferensi yephepha ngalinye.

🌿 Sebenzisa iqhagamshela ukwahlula amagama

Xa kuziwa ekuphuculeni ii-URL zakho zereferensi yendalo (SEO), khetha ii-URL ezimfutshane kunye olula luyimfuneko. Ngokwenene, ii-URL zidlala indima ebalulekileyo kwisalathisi kunye nokuhlelwa kwamaphepha ngeenjini zokukhangela. Nasi isizathu sokuba kucetyiswa ukuba uthathe le ndlela.

Okokuqala, ii-URL ezimfutshane zenza kube lula uku ukukhumbula kunye nokungena incwadi yabasebenzisi. Ii-URL ezinde kakhulu kwaye ezinzima kunokuba nzima ukuzikhumbula, ezinokuthi zikhokelele kwi-traffic engaphantsi ngokuthe ngqo kwindawo yakho. Ngokukhetha ii-URL ezimfutshane, wenza kube lula kubasebenzisi ukuba bajonge kwaye baphucule amava abo onke.

Ukongezelela, ii-URL ezilula zilula kwiinjini zokukhangela ukuqonda nokutolika. Xa usebenzisa amagama angundoqo afanelekileyo kwii-URL zakho, kunceda iinjini zokukhangela ziqonde umxholo kwiphepha lakho.

Esinye isindululo esibalulekileyo sokwandisa ii-URL zakho kukusebenzisa i-hyphens (-) ukwahlula amagama. Ii-injini zokukhangela zikhetha i-hyphens kune underscores okanye izithuba kuba zenza amagama afundeke lula.

umzekelo, endaweni yokusebenzisa "mysite.com/my_page"Kungcono ukusebenzisa"mysite.com/my-page".

🌿 Bandakanya igama elingundoqo ekujoliswe kulo

Xa kuziwa ekuphuculeni ii-URL zakho zereferensi yendalo (SEO), ukhetha ii-URL emfutshane kwaye ilula sisenzo esiyimfuneko. Ngokwenene, ii-URL zidlala indima ebalulekileyo kwisalathisi kunye nokuhlelwa kwamaphepha ngeenjini zokukhangela. Ingcebiso eyongezelelweyo yokwandisa impembelelo yee-URL zakho kukubandakanya igama elingundoqo ekujoliswe kulo.

Ngokusebenzisa igama elingundoqo elithile kwi-URL yakho, uxelela ngokucacileyo iinjini zokukhangela ukuba iphepha lakho lithetha ngantoni.

Ngokomzekelo, ukuba igama lakho eliphambili ekujoliswe kulo lithi “SEO ukulungiselelwa", ungayakha i-URL yakho ngolu hlobo lulandelayo: "mysite.com/seo-optimization".

Oku kuvumela ii-injini zokukhangela ukuba ziqonde kwangoko ukuba iphepha lakho limalunga nokwenza ngcono kwe-SEO. Ukubandakanya igama eliphambili ekujoliswe kulo kwi-URL yakho kuneenzuzo ezininzi. Okokuqala, iphucula ukufaneleka kwephepha lakho emehlweni eenjini zokukhangela.

Xa umsebenzisi enza uphando olunxulumene negama elingundoqo ekujoliswe kulo, iinjini zokukhangela zinokuthi ziqwalasele iphepha lakho njengomdlalo ofanelekileyo. Ukongezelela, kubandakanywa negama elingundoqo kwi-URL kwakhona kwenza kube lula kubasebenzisi ukuba baqonde umxholo wekhasi lakho.

🌿 Ziphephe ii-URL eziguqukayo

Ii-URL ezibizwa ngokuba “yidityaniso olutshintshatshintshayo” zenziwa ngokuzenzekelayo kwaye ziqulathe iiparamitha zobugcisa okanye imitya yoonobumba abangaqhelekanga.

Umzekelo: www.site.com/article?id=452d59e7

Olu hlobo lwee-URL ezicacileyo lubangela ingxaki kwireferensi yendalo. Iinjini zokukhangela zikhetha ii-URL ezizinzileyo ezinamagama angundoqo achazayo. Ukunqanda ii-URL eziguquguqukayo, kuyacetyiswa ukuba usete imigaqo yokuphinda ubhale i-URL kwinqanaba lomncedisi wewebhu.

Le migaqo ivumela ii-URL zobugcisa ukuba ziguqulwe zibe yi-SEO ephuculweyo ye-URL. Oku kubhalwa kwakhona kunokwenziwa ngefayile .htaccess ukuba indawo yakho isebenza ngeApache. Kwi-WordPress, iiplagi ezifana ne-Yoast SEO zikuvumela ukuba ususe iiparitha ezingafunekiyo kwii-URL.

Ngokwamkela ii-URL ezicocekileyo nezihlala ixesha elide, uya kwenza umsebenzi weenjini zokukhangela ube lula kwaye uphucule kakhulu ukwenziwa kwakho kwe-SEO.

🌿 Ungasebenzisi amagama amisayo

Xa ubhala umxholo wewebhusayithi yakho, kubalulekile ukunqanda ukusetyenziswa kwamagama okumisa. Amagama o-Stop ngamagama angenayo intsingiselo okanye ixabiso ngokwawo, kwaye ahlala esetyenziselwa ukugcwalisa izithuba okanye ukubonakala egcwalisa iphepha.

Yeka amagama, akwabizwa ngokuba "yeka amagama", njengoko "a", "i", "ye", "for", njl. ungazisi naliphi na ixabiso lesemantic okanye i-SEO kwi-URL. Ngoko ke kuyacetyiswa ukuba uwasuse kwii-URLs ukuze ukwandise ukufaneleka kwawo.

Esikhundleni sokusebenzisa amagama okumisa, kungcono ukusebenzisa amagama angundoqo afanelekileyo kunye nezivakalisi ezicacileyo, ezimfutshane ukuhambisa umyalezo wakho. Oku kuya kunceda ukuphucula umgangatho womxholo, ukwenza kube lula kubasebenzisi ukufunda, kunye nokwandisa i-SEO yewebhusayithi yakho.

🌿 Waphephe amanani kunye nabalinganiswa abakhethekileyo

Xa kuziwa ekuphuculeni ii-URL ze-SEO (SEO), kuyacetyiswa ukuba ugweme ukusetyenziswa kwe amanani kunye nabalinganiswa abakhethekileyo. Ii-URL ezinobuhlobo kwaye zifundeka ngabasebenzisi kunye neenjini zokukhangela zisebenza ngakumbi kwi-SEO.

Amanani kwii-URL angenza idilesi ingaqondakali kwaye ingathandeki kubasebenzisi. Banokwenza kube nzima kwiinjini zokukhangela ukuqonda umxholo wephepha.

Oonobumba abakhethekileyo, abafana neziphumlisi okanye iisimboli, nabo banokubangela iingxaki. Ezinye iisistim okanye iibhrawuza zisenokungatoliki kakuhle abalinganiswa, nto leyo enokukhokelela kwiimpazamo zokubonisa okanye imiba yokuhambelana.

Kwi-URL ye-SEO ephuculweyo, kukulungele ukusebenzisa amagama angundoqo afanelekileyo kunye nabahluli abanjengama-hyphens (-) ukuphucula ukufunda. Ngokomzekelo, endaweni yokuba ne-URL enamanani kunye nabalinganiswa abakhethekileyo njenge “umzekelo.com/page1?category=123", kungcono ukuba ne-URL yomhlobo efana ne "example.com/page-name".

🌿Amakhonkco eWordPress asisigxina

I-Permalinks ziidilesi ezikhethekileyo ze-URL ezikhomba kwiphepha ngalinye, inqaku okanye umxholo kwisayithi ye-WordPress. Ngokuzenzekela, WordPress isebenzisa ubuchwephesha be-permalink obufanelekileyo, obufana no/unyaka/inyanga/usuku/isihloko senqaku.

Kodwa kuyacetyiswa ukuba ulungise isakhiwo se-permalinks ukuphucula ireferensi yendalo yesayithi. Ukwenza oku, kufuneka uye kwiDashboard ye-WordPress, emva koko Useto > Uqhagamshelwano olusisigxina.

Sinokuthi ke silungise ulwakhiwo olungagqibekanga endaweni yoko sisebenzise izinto ezifana negama lodidi okanye amagama angundoqo enqaku. Eyona nto kukwamkela ulwakhiwo kwi “/category/item-name” ukulungisa imigaqo efanelekileyo kwi-URL.

Kuyacetyiswa ukuba uvale izimaphambili "isigaba"Okanye"tag” ezongezwa ngokuzenzekelayo yiWordPress. Oku kuthintela ukuphindaphinda kwegama elingundoqo le-SEO.

I-permalinks ephuculweyo iphucula ireferensi yendalo kuba iqondwa ngcono kwaye iphawulwe ziinjini zokukhangela. Bakwanikezela ngamava angcono omsebenzisi. Emva kokuguqula i-permalinks, ungakulibali ukuqondisa kwakhona ii-URL ezindala ukuya kwezintsha, ukuze ugweme amaphepha angenasiseko.

🌿 301 Ukwalathisa kwakhona

Ukuhanjiswa kwe-301 bubuchule obusetyenziswa ngokuqhelekileyo kwi-SEO ukuqondisa ngokusisigxina enye i-URL kwenye. Xa ufaka ibeka i-301 ukuqondisa kwakhona, uxelela iinjini zokukhangela ukuba i-URL yoqobo isuswe ngokusisigxina kwi-URL entsha. Oku kunceda ukudlulisa ijusi ye-SEO kunye negunya kwi-URL endala ukuya kwentsha.

I-301 yokuqondisa kwakhona iluncedo kwiimeko ezininzi. Ngokomzekelo, ukuba utshintshile isakhiwo sewebhusayithi yakho kwaye ii-URL ezithile zitshintshile, unokuseta 301 ukukhomba ngokutsha ukuqondisa kwakhona ii-URL ezindala ukuya kwezintsha.

Oku kunceda ukugcina ukubonakala kwendawo yakho kwiziphumo zophendlo kunye ukuphepha iimpazamo ezingama-404 kubasebenzisi abafikelela kwii-URL ezindala.

Ukongeza, 301 ukuqondisa kwakhona kuluncedo xa u dibanisa okanye ucime amaphepha. Kunokuba uvumele abasebenzisi kunye neenjini zokukhangela zikhubeke kumaphepha angekhoyo, ungathumela ezi URL kumaphepha afanelekileyo okanye iphepha lasekhaya lesayithi yakho.

Xa umisela i-301 yokuqondisa ngokutsha, kubalulekile ukulandela iindlela ezithile ezilungileyo. Qinisekisa ukuba i-URL nganye endala iphinda ijongise kwi-URL entsha ehambelanayo kwaye efanayo.

Kuphephe ukuqondisa ngokutsha ikhonkco apho i-URL iphinda iphinde isiya kwenye kwaye emva koko, njengoko oku kunokucothisa amaxesha okulayisha iphepha kwaye kwenzakalise amava omsebenzisi.

🌿 Ukuvala

Ubuchwephesha bokwenza ii-URLs zakho sisitshixo I-SEO engaphantsi kodwa esebenzayo. Ngokulandela ezona ndlela zilungileyo ezifana nokuba mfutshane, ukusebenzisa i-hyphens, kubandakanya amagama angundoqo, kunye nokususa iiparamitha ezingeyomfuneko, uya kufumana iidilesi zewebhu ezilungiselelwe ngokugqibeleleyo. Kwakhona cinga ngako Hlalutya nzulu ukusebenza kwe-SEO yabakhuphisana nabo

Amaphepha akho aya kuxhamla kwizalathiso ezingcono kunye nokubeka ngcono kwiziphumo zophando. Nawe ungakuhoyi ukubaluleka kolwalathiso lwe-301 ukugcina inkunzi yakho ye-SEO ngexesha lotshintsho lwe-URL.

Enkosi kwii-URL ezimfutshane, ezicacileyo kunye nesemantic, indawo yakho iya kuba ngakumbi umsebenzisi-friendly zombini iinjini zokukhangela kunye neendwendwe. Inkcukacha yobugcisa eyenza wonke umahluko ekubonakaleni kwakho! Nokuba iyivenkile ye-intanethi, Iimpazamo ze-SEO kufuneka zigwenywe. 

Ukuya phambili, ungalibazisi ukwamkela i WP Rocket plugin eya kukhulisa isantya sokulayisha samaphepha akho. Ngee-URL eziphuculweyo kunye namaxesha okulayisha, i-SEO yakho iya kusebenza ngakumbi. Ngoko kuxhomekeke kuwe ukuba udlale zikrole ii-URL zakho!

FAQ

Umbuzo: Kutheni ulungiselela ii-URLs zakho?

A: Ii-URL ezilungiselelweyo zinceda iinjini ziqonde umxholo kunye nokuphucula umgangatho. Le yinto ephambili ye-SEO.

Umbuzo: Ndiyenza njani i-URL echazayo?

A: Ngokusebenzisa amagama angundoqo afanelekileyo, isakhiwo sesayithi, kwinguqulelo efundekayo kumsebenzisi. Ziphephe ii-URL zobugcisa kuphela.

Umbuzo: Yintoni ubude obufanelekileyo be-URL?

Yiya Ekhaya Iimpawu ezingama-60 kunye ne-100 ubuninzi. Ngaphaya koko i-URL inde kakhulu kwaye inzima. Gxininisa kubufutshane.

Umbuzo: Ngaba kufuneka sisebenzise iqhagamshela kwi-URL?

A: Ewe, Iziqhagamshelanisi ziphucula ukufundeka. Umzekelo: www.site.com/conseils-seo.

Umbuzo: Ndingayiguqula i-URL esele ikhona?

A: Ewe nge-URL yokuphinda ubhale umsebenzi kwi-CMS okanye ngokudala i-301 yokuqondisa kwakhona.

Umbuzo: Uziphepha njani ii-URL eziphindwe kabini?

A: Ngokusebenzisa imigaqo ethiywa ngokungaguqukiyo, kwaye ngaphandle kokuphinda-phinda igama lephepha.

Umbuzo: Ngaba zikhona izixhobo zokuphicotha ii-URL?

A: Ewe SEO izixhobo njenge-Screaming Frog kunye ne-Google Search Console ikuvumela ukuba uhlalutye kwaye ulungise ii-URL.