Iingcebiso zam zokuqalisa ishishini lakho kakuhle

Akwanelanga nje ukuba nombono olungileyo wokuqala ishishini. Ukuqala ishishini kubandakanya ukucwangcisa, ukuthatha izigqibo eziphambili zemali kunye nokwenza uluhlu lwemisebenzi yomthetho.

Oosomashishini abaphumeleleyo kufuneka baqale bajonge imarike, bacwangcise ngokwenyani, kwaye bahlanganise amajoni abo ukuze bafezekise iinjongo zabo. Njengomcebisi weshishini, ndinikezela kuwe kweli nqaku iingcebiso ezininzi ekufuneka uzilandele ukuze ukwazi ukuqala ishishini lakho ngempumelelo.

Enyanisweni, umbono uyingxenye ye-equation kuphela. Kubalulekile ngokulinganayo ukwazi indlela yokujongana neengxaki ezibambekayo kunye nokukwazi ukuzithengisa kwindawo enokhuphiswano. Nanga amacebiso ambalwa ukuba ndicebisa ukuba uliqalise ishishini lakho kakuhle.

1. Khetha imbono yeshishini elungileyo

Ukuqala ishishini lakho kakuhle, kufuneka ujolise kwicandelo lokukhula. Enyanisweni, inyathelo lokuqala lokuba neshishini kukugqiba ukuba loluphi uhlobo lweshishini omawuliqale.

Jonga imbono yeshishini elincinci elihambelana nezinto onomdla kuzo, iinjongo zomntu, kunye nezakhono zendalo. Oku kuya kukunceda uhlale ukhuthazekile xa ukuhamba kuba nzima kwaye kuya kuphucula kakhulu amathuba akho okuphumelela. Ewe, yindlela esebenza ngayo.

Umzekelo : jonga isihloko sale bhlog oyifundayo ngoku. Igama lakhe ngu Finance de Demain kunye nombhali wayo ukuba ndiyincutshe kwezemali. Uyaqonda ke ukuba ulonwabo lunokuba lolwam xa ndikunika iingcebiso kwezeMali nakwilizwe loshishino ngakumbi kuba yeyona nto ndiyaziyo ukwenza ngcono. Ngaphezu koko, ubuchule bam kwintsimi bakha ukunyaniseka kwabathengi.

Ngokubanzi, ukuba ukulungele ukuba ngumrhwebi, kubalulekile ukukhetha umbono weshishini elifanelekileyo. Thatha ixesha lakho uphonononge iinketho kuba ukufumana eyona mbono yeshishini kunokuba nzima.

2. Yenza uphando lwemarike

Ngokufanelekileyo, kufuneka ubonise iimveliso okanye iinkonzo zakho kwimarike encinci kwaye ikhula ngokukhawuleza. Kumashishini aqolileyo ngakumbi, uya kudinga inzuzo yokukhuphisana ukuze ugqame, oko kukuthi imveliso okanye ukuveliswa kwenkonzo, inkonzo ebalaseleyo yabathengi, okanye ixabiso elihle.

Uphando lwentengiso lukunceda ufumane abathengi beshishini lakho. Uhlalutyo lokhuphiswano lukunceda ukuba wenze ishishini lakho libe lodwa. Uphando lwentengiso ludibanisa indlela yokuziphatha yabathengi kunye neendlela zoqoqosho zokuqinisekisa kunye nokuphucula umbono weshishini lakho.

Kubalulekile ukuqonda isiseko sabathengi bakho kwasekuqaleni. Uphando lwentengiso lukuvumela ukuba unciphise umngcipheko nokuba ishishini lakho lisebukhazikhazi nje kwiliso lakho.

Qokelela ulwazi lwedemografi ukuze uqonde ngcono amathuba kunye nemida yokuphumelela abathengi. Oku kunokubandakanya idatha yedemografi malunga neminyaka, ubutyebi, usapho, izinto onomdla kuzo, okanye nayiphi na enye into efanelekileyo kwishishini lakho.

Emva koko phendula le mibuzo ukuze ufumane umbono olungileyo wentengiso yakho.

• Isicelo : Ngaba kukho umnqweno wemveliso okanye inkonzo yakho?
• Ubungakanani bemarike:  Bangaphi abantu abanokuba nomdla kwisithembiso sakho?
• Iimpawu zoqoqosho:  luthini uluhlu lwengeniso kunye nenqanaba lengqesho?
• Indawo :  bahlala phi abathengi bakho kwaye ishishini lakho lingafikelela phi?
• Ukugcwala kwimarike:  zingaphi iinketho ezifanayo esele zikhona kubathengi?
• Amaxabiso:  ingaba abathengi bahlawula ntoni kwezi ndlela zihlukileyo?

Uyakufuna kwakhona ukuhlala usexesheni kunye neendlela zamva nje zamashishini amancinci. Kubalulekile ukuba nombono wesabelo esithile semakethi esiya kuba nefuthe kwingeniso yakho.

Unokwenza uphando lwemarike usebenzisa imithombo ekhoyo, okanye unokwenza uphando ngokwakho kwaye uye ngqo kubathengi. Imithombo ekhoyo inokukongela ixesha elininzi namandla. Nangona kunjalo, ulwazi lusenokungabi ngqo kubaphulaphuli bakho njengoko ungathanda.

Yisebenzise ukuphendula yomibini imibuzo eqhelekileyo kunye nenokulinganiswa, efana nentsingiselo yeshishini, amanani abantu, kunye nemivuzo yekhaya.

3. Yenza uhlalutyo lokhuphiswano

Ukwenza uhlalutyo lokhuphiswano yindlela elungileyo yokuqala ishishini. Uhlalutyo lokukhuphisana lukunceda ukuba ufunde kwiinkampani ezikhuphisana nabathengi bakho. Sisitshixo ekuchazeni inzuzo yokhuphiswano eyenza ingeniso ezinzileyo.

Uhlalutyo lwakho lokhuphiswano kufuneka luchonge ukhuphiswano lwakho ngemveliso okanye umgca wenkonzo kunye necandelo lemarike. Vavanya ezi mpawu zilandelayo zokhuphiswano lomhlaba:

• Ukwabelana kwimakethi
• Amandla kunye nobuthathaka
• Ifestile yakho yethuba lokungena kwimarike
• Ukubaluleka kwemarike yakho ekujoliswe kuyo kubakhuphisana nabo
• Nayiphi na imiqobo enokuthi ikuthintele xa ungena emarikeni
• Abakhuphisani abangathanga ngqo okanye abakwisibini abanokuthi babe nefuthe kwimpumelelo yakho

Amashishini amaninzi anokukhuphisana ukuze asebenze kwimakethi enye ojolise kuyo.

4. Bhala isicwangciso soshishino esilungileyo

Ukuqala ishishini ngempumelelo, kufuneka umisele a isicwangciso soshishino. Isicwangciso soshishino esilungileyo siyakukhokela kuwo onke amanyathelo okuqala kunye nokuqhuba ishishini lakho.

Uya kusebenzisa isicwangciso seshishini lakho njengemaphu yendlela yokwakha, ukulawula nokukhulisa ishishini lakho elitsha. Yindlela yokucinga malunga nezinto eziphambili zeshishini lakho.

Izicwangciso zeshishini zinokukunceda ufumane inkxaso-mali okanye ufune amaqabane amatsha oshishino. Abatyali-mali bafuna ukuqiniseka ukuba baya kuyibona imbuyekezo kutyalo-mali lwabo.

Isicwangciso seshishini lakho sisixhobo oza kusisebenzisa ukukholisa abantu ukuba ukusebenza nawe okanye ukutyala imali kwishishini lakho lukhetho olufanelekileyo. Nasi isikhokelo esikwazisayo Indlela yokubhala isicwangciso soshishino esiqinisekisayo?

Qinisekisa ukuba isicwangciso seshishini lakho siquka konke oku kungasentla. Isicwangciso sakho kufuneka sibe sifutshane, sichaneke kwaye sichaze ngokuchanekileyo umbono wakho weshishini. Yibhale ngokwakho, kuba ngumbono wakho. Kwaye ulindele ukuba ubhale kwakhona kaninzi ngaphambi kokuba uqonde isicwangciso sakho sokugqibela.

Musa ukoyika ukufumana uncedo ukuba uyalufuna. Yibonise iingcali, ezinje ngoogcino-zincwadi namagqwetha okanye abanye oosomashishini abanamava.

Gcina ukhumbule ukuba isicwangciso soshishino singaphezulu koxwebhu locwangciso-mali; kufuneka athengise umbono wakho kwiziko lezemali elinokubakho.

5. Khetha igama kwaye wenze ishishini lakho

Uza kulibiza ngantoni ishishini lakho? Xa ubiza ishishini, kuya kufuneka ukhethe igama elikhoyo elidibana nemithetho yelizwe lakho kwaye lihambelana nabathengi bakho.

Emva koko, kufuneka uyibhalise njengequmrhu leshishini elisemthethweni. Kuya kufuneka kwakhona ukhethe ubume bayo obusemthethweni phakathi kwe-SA, SARL, njl.

Nje ukuba ukhethe ubume beshishini lakho, inyathelo elilandelayo kukwenza ishishini lakho. Nokuba yeyiphi na indlela yeshishini elisesikweni olikhethayo, kukho amanyathelo ambalwa aqhelekileyo, aquka:

• Xela ishishini lakho
• Khetha i-arhente ebhalisiweyo: umntu wendalo okanye osemthethweni owamkela irhafu kunye namaxwebhu asemthethweni egameni leshishini lakho.
• Fumana inombolo yesazisi somqeshi
• Ukufayilishwa kwamaxwebhu okudibanisa.

Ukongeza kula manyathelo, ulwakhiwo lweshishini ngalinye luneemfuno zalo ezikhethekileyo kweso sakhiwo seshishini.

Qinisekisa ukuba unelungelo elilodwa lomenzi wechiza izimvo zakho, okanye ubuncinci uqinisekise ukuba zikhuselwe yi-copyright, uphawu lwentengiso, okanye imfihlo yorhwebo. Usenokuba unyhasha amalungelo enye inkampani kulo mba.

6 Zingqonge abantu abalungileyo

Zijikeleze "ngabantu abalungileyo" xa uqala ishishini. Amalungu eqela lakho labaphathi kufuneka abe nezakhono ezihambelanayo.

Ezona nkokeli zibalaseleyo ziqinisekisa ukuba zifuna ezona ngcali zibalaseleyo kwicandelo ngalinye lemisebenzi. Musa ukoyika ukuqesha abantu abanolwazi ngakumbi kwiinkalo zabo kunawe.

Kufuneka kwakhona uthathele ingqalelo izixhobo zakho zangaphandle njengenxalenye yeqela lakho. Ukusuka kwimbono ebonakalayo, uya kufuna amagcisa, abathengisi kunye nabaphathi, igqwetha, i-accounting firm, kunye noncedo kwintengiso okanye ubudlelwane boluntu.

Ukuba awunazo izixhobo zokuseka ibhodi yabalawuli, ungaphinda ukhethe ikomiti yobuchule kwaye umeme ingcali ukuba isebenze njengebhodi evakalayo kwizigqibo zeshishini lakho. Kwitekhnoloji yokusika, kukho ii-incubators ezininzi kwaye zibonelela ngeendlela ezininzi zokuxhasa ukunyusa amathuba akho okuphumelela.

Ekugqibeleni, uvavanyo lokwenyani yimarike. Ukufikelela kubathengi ngokukhawuleza nangokufanelekileyo, kufuneka ucinge ngokuqesha abathengisi kwasekuqaleni. Intengiso, nangona ihlala ingahoywa, ibalulekile kwimpumelelo yalo naliphi na ishishini.

7. Cinga ngendlela ezayo

Ngalo lonke ixesha ucinga ngendlela engaphambili xa uqalisa ishishini. Kuphephe ukulwa imililo nokulibala usukelo lwakho lwexesha elide. Yenza uluhlu lwazo zonke izinto ekufuneka uziqwalasele kwixesha elikhawulezayo neliphakathi, ngakumbi ukuba ulindele ukukhula okukhawulezayo.

Ukukunceda ukulawula oku kukhula, kufuneka uqwalasele zonke iinketho ezikhoyo, ezinjengokuthenga okanye ukurenta indawo, ifenitshala kunye nezixhobo. Unokucinga kwakhona ngokukhupha imisebenzi eyahlukeneyo, efana nemithombo yabasebenzi, kunokuba uyilawule ngaphakathi.

Emva kwexesha, kuya kufuneka uqwalasele izinto zokukhula, njengamandla kunye nezixhobo, izixhobo ezingasetyenziswanga, imivuzo, inkxaso-mali, kunye neemfuno zetekhnoloji.

Ukuba uye wavavanya ngononophelo amandla akho okukhula, kulungile ukuba ucinge kakhulu. Ngokomzekelo, Ukuba ubekwe kwimarike ye-niche, awukwazi ukufumana inzuzo ngaphandle kokuba uqale ukuthumela ngaphandle.

8. Lungisa imali yakho

Ayiyomfihlo into yokuba ufuna imali ukuze uqalise ishishini. Kodwa ngaphambi kokuba ufumane imali kufuneka uhlawule iindleko zokuqalisa, kukho izinto ezimbalwa ekufuneka uzenze kuqala.

Bala iindleko zeshishini lakho phambi kokufuna inkxaso-mali yangaphandle. Oku kuya kukunceda ukhethe umthombo ofanelekileyo wenkxaso-mali kwiimfuno zeshishini lakho. Okulandelayo, yiba nobulumko kwinkcitho yakho kwaye ulungelelaniswe ngokwenza isicwangciso sezemali esineenkcukacha.

Jonga iindlela zenkxaso-mali yeshishini ezifumanekayo kuwe

Ukwenza ibootstr

Le yindlela yokwenza ngokwakho kwinkxaso-mali yeshishini. Oku kuthetha ukuba ubonelela ngenkunzi yeshishini lakho kwimali oyongileyo, kukuzixhasa ngemali. Nje ukuba ishishini lakho lisebenze, iingeniso ziphinda zityalwe kwakhona kwishishini ukuze liqhubeke nokukhula.

Abahlobo kunye nosapho

Ukuxhasa ishishini lakho ngemali mboleko kubahlobo kunye nosapho kunokuba yindlela entle yokufumana inkunzi oyidingayo ukuze uqalise. Xa uxuba ishishini nosapho kunye nabahlobo, luluvo oluhle ukuseka isivumelwano esibhaliweyo kunye nesicwangciso sentlawulo.

IZibonelelo zamaShishini amaNcinci

Iigranti zamashishini amancinci ziyinkxaso-mali yeshishini lakho ekunganyanzelekanga ukuba uyibuyise.

Unokufumana isibonelelo seshishini elincinci ngokugcwalisa inkqubo yesicelo kunye nomnikezeli. Kwamanye amazwe urhulumente uyaluxhasa uqalo lwenkxaso-mali.

Imali mboleko yamashishini amancinci

Ungasifaka isicelo semali mboleko yamashishini amancinci ngebhanki okanye elinye iziko elibolekisa ngemali. Le ndlela yokuxhasa ngemali ifuna imbuyekezo kodwa iya kukubonelela ngenkunzi efunekayo ukuze uhlawule iindleko zokuqalisa okanye ngaphezulu.

Baninzi abanye abafana nabo Inkcitho, Uthando lweMali, njl. Jonga esi sikhokelo kwi Uyixhasa njani iprojekthi yakho Uphando ukwazi ngakumbi.

9. Lilawule kakuhle ixesha lakho

Uninzi lwamashishini athatha ixesha lokuzinzisa, nto leyo ethetha ukuba kuya kubakho amaxesha apho ishishini licotha. Undoqo kukusebenzisa kakuhle elo xesha lokuphumla kwenethiwekhi, umzekelo. Izicwangciso ezintathu zokunxibelelana ezinokufaneleka, kuxhomekeke kwimeko yakho, zezi:

• Thatha inxaxheba kukhuphiswano lwesicwangciso soshishino losomashishini abasakhulayo;
• Ukuthatha inxaxheba kwimiboniso okanye kwimiboniso;
• Thepha kuluntu lwezoshishino ngokujoyina umbutho wabarhwebi okanye umbutho weengcali.

10. Yenza iwebhusayithi yeshishini lakho

Emva kokuchaza ibhrendi yakho kunye nokudala uphawu lwakho, inyathelo elilandelayo kukwenza iwebhusayithi yeshishini lakho. Nangona ukwakha iwebhusayithi kulinyathelo elibalulekileyo, abanye banokoyika ukuba ikude nabo kuba abanamava okwakha iwebhusayithi.

Nangona inokuba luloyiko olufanelekileyo ngo-2015, itekhnoloji yewebhu ibone inkqubela phambili enkulu kule minyaka imbalwa idlulileyo, yenza ubomi bube lula kakhulu kubanini bamashishini amancinci.

Nazi izizathu eziphambili zokuba kutheni ungakuyeki ukwakha iwebhusayithi yakho:

• Onke amashishini asemthethweni aneewebhusayithi - ixesha. Ubungakanani okanye ishishini leshishini lakho alinamsebenzi xa kufikwa ekufumaneni ishishini lakho kwi-Intanethi.
• Iiakhawunti zemidiya yoluntu ezifana namaphepha e-Facebook okanye i-LinkedIn yeNkampani yeeProfayili azithathi indawo yewebhusayithi yenkampani onayo noyilawulayo.
• Izixhobo zokwakha iwebhusayithi ezifana neGoDaddy Website Builder yenze ukudala iwebhusayithi esisiseko kube lula kakhulu. Awudingi ukuqesha umphuhlisi wewebhu okanye umyili ukwenza iwebhusayithi onokuzingca ngayo.

11. Khuthaza kwaye uthengise ishishini lakho

Zininzi iindlela ezahlukeneyo zokukhuthaza ishishini lakho, kodwa ezona ndlela zisebenzayo zezi:

Ukukhutshwa kweendaba

Ukukhutshwa kweendaba yindlela entle yokukhuthaza ibhrendi yakho kwaye sesinye sezona zicwangciso zineendleko eziphezulu kuba:

• Ibonelela ngentengiso
• Misela ibhrendi yakho kwiwebhu
• Phucula iwebhusayithi yakho ye-SEO ngokutsala abathengi abaninzi kwiwebhusayithi yakho
• Ziindleko zexesha elinye ngokomzamo kunye nemali
• Yiba neengenelo ezihlala zihleli

Facebook

Iphepha likaFacebook yindlela enkulu yasimahla yokunxibelelana nabathengi bakho. Kodwa, kufuna umgudu oqhubekayo ukuze uphumelele. Iphepha likaFacebook linokusetyenziswa uku:

• Misela ubukho beshishini lendawo yakho
• Bonisa iimveliso kunye neenkonzo zenkampani yakho
• Nxibelelana nabathengi bakho
• Fumana kwaye wabelane ngophononongo lwabathengi
• Yazisa ishishini lakho ngeentengiso, nangona isenokungalungelanga ishishini lakho.

Youtube

Ngamawaka ezigidi zabasebenzisi bakaYouTube kwihlabathi liphela, kukho isiseko esikhulu sabathengi abafuna umxholo onokuveliswa lishishini lakho. Ijelo likaYouTube leshishini lakho lingasetyenziselwa:

• Phucula i-SEO yakho ngokunyusa izinga lakho likaGoogle kunye nezinga lakho lokuguqulwa.
• Khulisa unxibelelwano lwemidiya yoluntu kwaye wenze unxibelelwano olunamandla kunye nabathengi bakho.
• Nika ingcaciso eneenkcukacha yeemveliso kunye neenkonzo.

I-Google Ibhizinisi Lwam

I-Google Ibhizinisi Lwam sisixhobo esiluncedo esivumela amashishini ukuba alawule indlela amashishini abo avela ngayo kwi-Google Search Engine Results Page (SERP) kunye neeMephu zikaGoogle. Ishishini lam lingasetyenziselwa:

• Ikhonkco kulwazi olubalulekileyo malunga neshishini lakho, njengewebhusayithi yakho, idilesi yendawo, iiyure zokusebenza, inombolo yefowuni, kunye nophononongo lwabathengi.
• Yandisa ulwazi lwakho lophawu ngokuphucula i-SEO yendawo kunye nokuqhuba itrafikhi kwiwebhusayithi yakho.
• Zibandakanye nabathengi kwaye wandise ukuthembeka kwakho.

Isishwankathelo…

Nangona ukuqala ishishini kunzima, kufuneka ulungele ukuligcina ishishini iminyaka ezayo.

Ngethamsanqa, kukho iintlobo ngeentlobo zezibonelelo ezinikezelwe ekuncedeni amashishini amancinci afana neyakho ukukhula. Ungathanda ukudibana nengcali kwintsimi, ngoko ungalibazisi Qhagamshelana nam. Iqela lam liya kufumana isisombululo kwingxaki yakho.

Merci uthele ukuzithemba