Iimfihlo ezili-11 zokuba ngumphathi olungileyo
Ukulawula bubugcisa. Akwanelanga ukuba yintloko yeqela ukubanga njengomphathi olungileyo. Enyanisweni, ukulawula kuthetha ukucwangcisa, ukulungelelanisa, ukulungelelanisa nokulawula izenzo ezithile kwinkampani. Umphathi kufuneka ke ngoko abe nezakhono eziqinileyo ukuze afezekise iinjongo zakhe zexesha elifutshane nezexesha elide. Kule nto, lilungelo lethu ukuba sizibuze umbuzo: njani ukuba ngumphathi olungileyo? Nangona zininzi iindlela zokuba ngumphathi olungileyo, kukho iimpawu ezimbalwa eziphambili kunye nezakhono onokuthi uziphuhlise eziya kukunceda ulawule kakuhle.