Yini okufanele ukwazi ngeMarketing Intelligence?
I-cog emhlabeni webhizinisi lezomnotho, ubuhlakani bokumaketha bubonke buvumela abaphathi ukuthi benze izinqumo zamasu, zokusebenza, ezohwebo kanye nezobuchwepheshe zokuthuthukisa isakhiwo sabo.
Isigaba: Marketing
Ukuthengisa kungachazwa njengokuhlaziywa kwezidingo zabathengi kanye nazo zonke izindlela zokwenza ezisetshenziswa izinhlangano ukuba nomthelela ekuziphatheni kwabo. Idala inani elibonwa amakhasimende futhi ivumelanisa okunikezwayo kwenkampani kwezentengiso nezifiso zabathengi.
Imaphi amanethiwekhi omphakathi wokumaketha ibhizinisi lami
Yiziphi izinkundla zokuxhumana engingakwazi ukumaketha kuzo ibhizinisi lami? Amanethiwekhi omphakathi ayindlela enhle yokuxhumana nokumaketha ezinkampanini. Namuhla, sibhekene nokukhula okungapheli kwenqwaba yamanethiwekhi omphakathi. Kodwa-ke, sekuvele kunenkinga yangempela yokukhetha inkundla yezenhlalo ukuze uthole inzuzo. Imaphi amanethiwekhi omphakathi okufanele ngiye kuwo ukuze ngiqalise iphrojekthi yokumaketha yenkampani yami?
Kungani kubaluleke kangaka ukumaketha?
Ukubaluleka kokumaketha ezimpilweni zethu kwaziwa kahle. Uma ucabanga ukuthi ukumaketha kukhona ezinkampanini kuphela nokuthi kuyindaba engakuthakaseliyo, unephutha. Ukuthengisa kukhona kakhulu empilweni yakho kunalokho ongakucabanga futhi kubalulekile ngezizathu eziningi.
Luyini uphawu lokuhweba olubhalisiwe?
Uphawu lokuhweba olubhalisiwe wuphawu lokuhweba olubhaliswe nezinhlangano zomphakathi ezisemthethweni. Ngenxa yale diphozithi, ivikelekile ekusetshenzisweni kophawu ngomgunyathi noma ngokungathobeli emehlweni omdali. E-France, isibonelo, uhlaka olubhekene nokubhaliswa kwezicelo zophawu yiNational Institute of Industrial Property (INPI).
Iyini i-Inbound Marketing?
Uma ufuna amakhasimende amasha, ukumaketha kwangaphakathi kungokwakho! Esikhundleni sokuchitha izinkulungwane zamaRandi ekukhangiseni okubizayo, ungafinyelela abangaba amakhasimende akho ngethuluzi elilula: Okuqukethwe ku-inthanethi. Ukumaketha kwangaphakathi akukona mayelana nokuthola abathengi, njengamasu amaningi okuthengisa. Kodwa ukuze uwathole lapho uwadinga. Kuwutshalomali oluthakaselekayo, kodwa ngaphezu kwakho konke okusebenzayo.
Izinyathelo eziyi-10 zokusebenzisa isu lokuxhumana
Ukugcina isu lokuxhumana elihlakaniphile kudingekile kunanini ngaphambili ukuze uthwebule intshisekelo yomphakathi okhulayo ozwakalisa ukungeneliseki kwawo ngezikhangiso nemilayezo efingqiwe. Ubuciko buwumehluko ocacile, into izinkampani eziningi ezivele ziyisebenzisa nsuku zonke ukuze zibe yingqayizivele, uma kuqhathaniswa nabanye abaqhudelana nabo.