Yini okufanele ukwazi ngeMarketing Intelligence?

I-Cog emhlabeni wezindaba zezomnotho, ubuhlakani bezokumaketha bubonke benza abaholi bakwazi ukwenza izinqumo zamasu, ukusebenza, ukuhweba noma ngisho nezobuchwepheshe ukuze kuthuthukiswe isakhiwo sabo.

Nokho, marketing intelligence ihlanganisa amaphuzu amaningana okufanele kucutshungulwe, lokhu kuthinta ikakhulukazi ucwaningo lwemakethe, indawo ezungezile, okungukuthi ubudlelwano bayo nabantu besithathu, kanye negalelo layo kanye neqhaza ekusungulweni kwenkampani. SO:

• Ubuhlakani bokumaketha bungaba negalelo kanjani empumelelweni yenhlangano?
• Liyini iqhaza kanye neqhaza layo ekusungulweni kokusebenza?
• Ingabhekwa ngezinga elingakanani ohlelweni lokusungula?

Ukuze uthole ukuqonda okuhle nokuhlaziya, kulesi sihloko sizokutshela okudingeka ukwazi mayelana nobuhlakani bokuthengisa. Kodwa ngaphambi kokuba siqale, nansi Ingabe wenze imali ngomuzwa wakhe wenethiwekhi yokuxhumana nabantu?

Asambe!!

🔰 Uyini lo mqondo?

Marketing Intelligence ingachazwa njengeqoqo lezinyathelo noma inqubo eyenza kube nokwenzeka ukuthola, ngomthombo owodwa noma eminingi yolwazi, ulwazi oluhlobene nocwaningo lwezemvelo lwemakethe yenhlangano.

Ngokufanelekile, isethwe ku- inhloso yokuqoqa, ukuqoqa, ukucubungula, ukuhlaziya idatha kuhanjiswa endaweni yenkampani ehlanganisa imakethe yayo ukukhuthaza ukuthathwa kwezinqumo zokusebenza ngabaphathi ukuze kuthuthukiswe okuqhubekayo kanye nokuqanjwa okusha kwesakhiwo sabo.

I-athikili okufanele ifundwe: Iyini i-charter yephrojekthi futhi iyini indima yayo?

Kucatshangelwa iqoqo lezici ezifana nocwaningo lwemakethe engaba khona, ukuthambekela noma ukuhlukahluka kwemakethe, ukuncintisana... kubonakala njengemayini yegolide enolwazi lwangempela ekunqumeni izinjongo ezintsha zezohwebo noma ekuthuthukisweni kwangaphambilini. imigomo emisiwe.

🚀 Ungalisungula kanjani leli su?

I-Marketing intelligence iyinqubo yokuqoqa nokuhlaziya idatha noma ulwazi olubalulekile ezimakethe zenkampani.

Kungabuye kubonakale njengohlelo lokuqapha abalingisi abahlukene endaweni yenkampani. Kwenza kube nokwenzeka ukunaka wonke amathuba nezingozi zezimakethe zenkampani.

⚡️ Ucwaningo lwemakethe

Ucwaningo lwemakethe luqukethe ukuqoqa ulwazi oluningi ngangokunokwenzeka mayelana nemakethe yakho oyiqondisayo ngolwazi lwezinto ezingaba nomthelela kule ndawo. Ukuze wenze lokhu, kufanele:

Thola imakethe ongase ube nayo

Okungenani kungumbuzo wokunquma uhlobo lwemakethe lapho inkampani ingathanda ukuchuma khona, ukwazi ukuthi yibaphi abangaba abathengi bezindatshana noma amasevisi ezowahlinzeka kanye nalabo okungeke bakwazi ukuwadla, kunqunywa. ububanzi bemakethe ehlosiwe futhi iphinde inqume ukuthi yiziphi izinguquko ezimakethe ezingaba khona (ivolumu nenani).

Izimbangi

 Imikhiqizo ehlinzekwa yizinkampani ihlala iqhudelana nemikhiqizo efanayo noma imikhiqizo eshintshwayo.

I-athikili okufanele ifundwe: Iqhaza lomsizi obonakalayo enkampanini

Ngakho-ke kuyadingeka ukuthi inkampani yazi ukuthi yibaphi laba baqhudelana ngqo (labo abanikeza uhlobo olufanayo lwezinto) futhi okuyilaba baqhudelana ngokungaqondile (labo abanikeza izinto ezingashintshwa)

Izinkampani zangaphandle ezihlobene nenkampani

 Kungumbuzo wokwazi amakhasimende ayo okungenzeka, abahlinzeki, izimbangi ... ngoba bazodlala indima ebalulekile impilo yonke yenkampani.

⚡️ Qonda isidingo sabathengi kanye nezitayela zokuziphatha

 Kungumbuzo wokubuza ikakhulukazi ubukhulu bemakethe ngokuya ngevolumu kanye nenani, ukuvela kwayo.

Kulesi senzakalo, inkampani kufanele futhi ibuze ukuziphatha kokuthenga kwabathengi, okungukuthi lapho bethenga, yiziphi izisusa zabo, ingabe umkhiqizo uhlangabezana nezidingo zabo ngempela, njll.  

⚡️ Ukuhlukaniswa kwemakethe okuqondisiwe  

 Ukuhlukanisa imakethe eqondiwe kubandakanya ukuhlanganisa ndawonye abathengi abanemikhuba efanayo yokuthenga.

I-athikili okufanele ifundwe: Amathiphu ami okwenza ibhizinisi lakho liqale kahle

Ingxenye ngayinye kufanele ibe nenani eliphezulu labantu ngabanye ukuze ibe nemakethe enenzuzo. Ngokuya ngohlobo lomsebenzi, sihlukanisa izinhlobo ezimbalwa zokuhlukaniswa, ikakhulukazi:

Ukuhlukaniswa ngenzuzo elindelekile	Lapha siqoqa ngokuvumelana nokulindelwe amakhasimende phambi kwezihloko
Ukuhlukaniswa okuchazayo	Lapha ukuqoqwa kwenziwa ngokulandela amaphrofayili e-socio-demographic yabathengi
Ukuhlukaniswa kokuziphatha	Kuye ngokuziphatha
Ukuhlukaniswa ngokuthenga kungenzeka	Isikhathi sokuthenga (ukuhamba, ukuhamba ngezinyawo, njll.)
Ukuhlukaniswa ngempilo	Izithakazelo zamakhasimende, vip

⚡'Hlola' okunikezwayo kwakho kanye nokunikezwa kwezinkampani eziqhudelanayo 

 Njengesidingo, kubalulekile ukuthi inkampani yazi ukuthi kuyini okunikezwayo, izici zayo, kanye nokuthi yini eyenza ihluke ezinkampanini eziqhudelanayo.

Inkampani kufanele yazi ukuma kwemikhiqizo noma izinto zayo ezinhliziyweni zabasebenzisi. Ngaphezu kwalokho, inkampani kufanele ilindele umncintiswano, ihlaziye izipesheli zabo ngokubuza imibuzo ebalulekile, okungukuthi:

• Yiziphi izimbangi zami engizinikezayo?
• Ngaziphi izindleko?
• Yiziphi izinqubomgomo zabo zokuhweba?
• Ingakanani inzuzo yabo?

OKUBALULEKILE : amasu athile ayanconywa ukwenza ucwaningo lwemakethe, siyaqaphela: (uhlu lwemibuzo, izingxoxo, njll.)

🔰 Zingaki izinhlobo zobuhlakani bokuthengisa ezikhona?

Izinto ezithile zibalulekile kumshini wobuhlakani bokuthengisa, siyaqaphela:

Ubuhlakani bezomnotho

Ubuhlakani bebhizinisi bugxile kulabo abangase bancintisane nabo. Kuyindlela yokuqapha ehlanganisa ukuhlaziya nokubheka amasu asevele ekhona yizimbangi kanjalo namaphutha abawenzile ukuze bathathe izinyathelo ngamandla okulindela.

Lokhu kungenziwa ngocwaningo kumasayithi emikhiqizo eqhudelanayo, ezinkundleni zokuxhumana, njll.

Ngosuku olwandulela imakethe

Kubaluleke kakhulu ukuthi inkampani inqume kahle futhi iqondise amakhasimende ayo ngoba kuyisisekelo esizovumela umsebenzi wakhe ukuba uphumelele.

Ngakho-ke inkampani kufanele yazi amakhasimende ayo kusukela kuzitayela noma izikhathi zokuthenga kuye emizweni yawo mayelana nezinto noma imikhiqizo.

I-athikili okufanele ifundwe:Izigaba zohlelo lwephrojekthi oluqinisekisa impumelelo yephrojekthi

Kungani ungamisi amabhokisi eziphakamiso ukuze uthole impendulo yekhasimende mayelana nezinto ezintsha ezingaba khona.

Ubuchwepheshe obudala

Lapho umhlaba uthuthuka, yilapho ubuchwepheshe buthuthuka kakhulu. Ngakho-ke inkampani kufanele ikuqaphele ukuthutheleka kobuchwepheshe obusha obuzoletha ukuqamba okusha kuyo yonke imikhiqizo ehlinzekwayo.

Ukuqapha ngokomzwelo

Ukuze ivumelane ngokuphelele nesakhiwo sayo sangaphakathi nangaphandle, inkampani kufanele iqale icabangele imizwa nemibono yabantu bangaphakathi ababambisana ekunakekeleni ukusebenza kwemisebenzi yenhlangano.

Lokhu kwenzelwa ukwenza lula nokwenza ukuxhumana kube ngcono nokwenza izinqumo ezinhle.

I-athikili okufanele ifundwe: Amaphutha okufanele uwagweme phakathi nezinyanga zokuqala zebhizinisi lakho

Okwesibili, inkampani kufanele isungule ubudlelwano bangempela namakhasimende ayo ngenhloso yokukholisa abantu ngesidingo somkhiqizo ezimpilweni zabo.

Ukuqamba

Inqubomgomo yokuqamba kabusha ingase ibonakale iyinkimbinkimbi futhi ithandabuzeka, kodwa okungenani isadingeka.

I-Marketing intelligence isungula amasu amasha futhi imise izisekelo ezintsha ezivuna ukuzalwa kwamathuba amasha emakethe. I-Marketing intelligence isensizeni yokusungula izinto ezintsha.

Ubuhlakani bokumaketha obuzinze kahle futhi buzimisele, bungaba usizo lwangempela enqubweni yokuqamba izinto ezintsha kanye nokuletha imibono emisha yebhizinisi.

🌽 Ungawusebenzisa kanjani ubuhlakani bokumaketha kwinqubo yokuqamba?

Ukufuna ukusungula into entsha kodwa ukwazi ukusungula kungenye into. Ukuqamba okusha kuyinqubo eqhubekayo yokuthuthukisa imikhiqizo noma izinto ezinikezwayo, kufanele kucabangele imingcele ethile evela emakethe futhi ekugcineni kunciphise ubungozi obuhlobene nale ndlela. I-Marketing intelligence ingena kuphi?

Izokwenza kube nokwenzeka ukuqoqa ulwazi oluhlobene nemakethe, okungukuthi (ushintsho ekuthengeni, ukushintshashintsha kokuthenga, njll.) oluzofakwa ngokuzenzakalelayo enqubweni yokusungula.

Ngalokhu, inkampani ingaba ne- inzuzo yokuncintisana yangempela. Kungase kudingeke wenze izivivinyo zemakethe ukuze uqoqe idatha esikhathini esithile, uyihlaziye futhi ekugcineni wenze izinqumo zangempela.

🚀 Libaluleke kangakanani leli su?

Marketing Intelligence inganikeza umbono wemakethe okungelula ukukuthola ngokusebenzisa nje amathuluzi okuqapha.

Khomba amathuba ezimakethe kanye nezingozi ezingase zibe ibhuleki ekusungulweni okusha, thola ukuqonda kangcono imakethe yayo kanye nokulindelwe ngamakhasimende kanye nezimfuneko, funda ngentuthuko entsha yezobuchwepheshe enenzuzo ekuthuthukiseni inhlangano.

🌽 Ukuvala

I-Marketing intelligence ihlanganisa ukuqoqa, ukuhlaziya nokusabalalisa ulwazi lwemakethe. Ikona inqubo edinga kakhulu ohlelweni lokunqoba izimakethe ezintsha, kwethulwa imikhiqizo emisha namasu okuhweba, nokufunda ngamathuba amasha. 

Isihloko okufanele sifundwe: Konke odinga ukukwazi mayelana nokubonisana kwebhizinisi?

Isekelwe kukho kokubili ocwaningweni lwemakethe olunekhwalithi nenani kanye nakuzo zonke izici ezingase zinikeze ukuqonda kokulindelwe ngabathengi.

Iphinde futhi ihlanganise izinhlobo ezimbalwa zokuqapha ezikhuthaza ukuqoqwa kolwazi oluxhumene nezomnotho, ukuncintisana, izici zobuchwepheshe kanye nezimo ezithinta imizwa ezimakethe.