Indlela yokuthuthukisa isithombe somkhiqizo wenkampani?

Kungakhathaliseki ukuthi usaqala noma uzama ukwakha kabusha, isithombe somkhiqizo wakho singenye yezinto ezibaluleke kakhulu zebhizinisi lakho futhi kufanele siphathwe ngokucophelela. Ukumaketha kubaluleke kakhulu endaweni yebhizinisi zinolaka namuhla nakumjikelezo wezindaba nolwazi 24/24. Ngaphandle komkhakha wakho, udinga uhlobo oluqinile ukuze ugqame emqhudelwaneni wakho futhi ubambe ukunaka kwamakhasimende.

Indlela engcono kakhulu yokwakha nokugcina isithombe sebhrendi esisebenzayo iwukusebenzisa indlela yemikhakha eminingi ehlanganisa imidiya ephethwe, ezuziwe nekhokhelwayo ibe isu lokumaketha elihlanganisiwe nelihlanganisiwe.

Ake sibheke ukuthi kuyini ukumaketha, kungani kubalulekile, nezindlela ezibambekayo zokubonisa ibhizinisi lakho ngokukhanya okungcono kakhulu. Kodwa okokuqala, nansi ukuqeqeshwa okukuvumela ukuba wenze kanjalo uphumelele kwezamabhizinisi.

asambe

Kuyini "i-branding" futhi kungani ibalulekile?

Uma sikhuluma ngesithombe somkhiqizo wakho, sisho ukuthi inkampani yakho, imikhiqizo namasevisi abonwa kanjani ngamakhasimende amanje kanye nangase abe khona. Unamandla okudala “ubuntu” bebhizinisi lakho! Isithombe somkhiqizo wakho siyingxenye ye-VIP yebhizinisi lakho.

Akusizi nje kuphela ukuthi uhehe amakhasimende akho afanelekile, kodwa futhi kunikeza abasebenzi bakho isiqondiso nesisusa sokwamukela izimiso zenkampani yakho nezinto eziza kuqala kuqala njengezabo.

Ukuze ubonise isithombe esiqinile somkhiqizo, ukuze ubonakale njengothembekile, uthembekile, njengohlobo lomkhiqizo olufisa ukubalwa kwabantu, kufanele usebenze ukuze wakhe uhlobo olukhumbulekayo, oluthembekile futhi olungaguquki.

Ngaphandle kolwazi lwangaphakathi, ikakhulukazi uma uyisiqalo, lesi sakhiwo somkhiqizo singaba inkundla yezimayini. Kodwa-ke, ukuze wenze inqubo yakho yokuthuthuka ibe lula, nasi ukuthatha kwethu ukuthi ungakha kanjani isithombe esiqinile somkhiqizo webhizinisi lakho, ngaphandle kokunaka usayizi, umnikelo noma isikhundla.

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Yiziphi izidingo lapho uthuthukisa isithombe somkhiqizo?

Uzodinga ukuhlangabezana nezidingo ezimbalwa lapho uthuthukisa isithombe sakho somkhiqizo:

Khomba izethameli zakho ezibalulekile. Isinyathelo sokuqala siwukubona izethameli oziqondise. Izithameli zakho ozihlosile zizohlanganisa inhlanganisela yamaqembu angaphandle nangaphakathi, okuhlanganisa amakhasimende, ozakwethu, abahlaziyi bezimboni, nabasebenzi. Kubalulekile ukucacisa lapho uchaza izethameli zakho.

Udinga ukucaciseleka mayelana namaqembu owaqondisayo ukuze wenze isu lokumaketha elisebenzayo elizobhekana ngqo nezidingo zabo ezihlukile kanye nokubakhathazayo.

Nquma izinjongo zebhizinisi ezibalulekile. Udinga ukwazi lapho uya khona ngaphambi kokuba ufike lapho. Ukwakha isithombe somkhiqizo ngaphandle kokwazi izinjongo zakho zebhizinisi zesikhathi esifushane nezesikhathi eside akuphumelelanga futhi kuwukumosha izinsiza ezibalulekile.

Chaza ubuntu bomkhiqizo wakho. Uma usunqume izethameli zakho ezibalulekile nemigomo yebhizinisi ebalulekile, ungaqala ukwakha isithombe sakho somkhiqizo. umuntu wakho kufanele ihehe amakhasimende futhi iveze izihlukanisi zakho ezibaluleke kakhulu kanye nezinzuzo zomkhiqizo. Njengoba umkhiqizo wakho uchaza isithombe sakho, kubalulekile ukusigcina silula futhi sihambisana.

Yakha imilayezo ebalulekile. Ngemva kokuchaza ubuntu nesithombe somkhiqizo wakho, bhala imilayezo yakho ebalulekile futhi uqondanise nezithameli zakho. Imilayezo yakho ebalulekile izoba yizinto ezibalulekile ozithathayo ofuna izethameli zakho zihambe nazo ngemuva kokuxhumana nomkhiqizo wakho. Kufanele bahlanganise izici ezihlukile zebhizinisi lakho kanye nenani elingeziwe kumakhasimende, ngokuthinta ubuntu bomkhiqizo wakho.

Ungasithuthukisa kanjani isithombe somkhiqizo wenkampani yakho?

Nazi izinyathelo eziyisisekelo zokuthuthukisa isithombe somkhiqizo wakho.

Tshala impahla ebonakalayo

Ugcine nini ukubhekisisa ilogo yakho? Uma usaqala, kungcono kakhulu! Kuhle ukutshala imali kusenesikhathi ukuze uqashe umklami wezithombe ozosebenzisana naye ekudaleni ilogo yakho efanelekile kanye nesudi yemidiya enebhrendi ehlanganisa isikimu sombala esinebhrendi, amafonti amukelekayo, izinhlamvu zezinhlamvu, unhlokweni, izihloko nezithonjana ezifomethelwe inkundla yezokuxhumana, njll.

Cabangela ukwakhiwa kabusha

Ingabe uke waba khona isikhashana futhi ukhathazekile ukuthi ilogo yakho nezinye izinto zokufaka uphawu zizobukeka kancane njengobuciko bokunamathisela? Akuyona inkinga ukuqala kabusha! Dala umkhankaso wokumaketha wamasu mayelana nokwenza kabusha igama lebhizinisi lakho ukuze ulethe kabusha futhi unikeze amandla isisekelo samakhasimende akho amanje azungeze indlela entsha yebhizinisi lakho.

Ukuzithathela le nqubo yokudala ngokwakho kulungile ngokuphelele uma unamakhono akhethekile wemidiya yedijithali futhi unobuhlakani. Kodwa, musa ukusika amakhona lapha. Uma udinga usizo lokwenza umbono wakho uphile, kufanelekile ukuqasha umeluleki.

Yakha amanani omkhiqizo wakho

Ukuphila nokuphefumula isithombe somkhiqizo wakho kubalulekile, hhayi kuwe kuphela, kodwa futhi nesithunzi senkampani yakho kanye nabasebenzi bakho. Noma ubani omele inhlangano yakho uyinxusa lomkhiqizo. Ukuqasha abasebenzi abafanele kanye nokuxhumana ngokucacile ngombono wenkampani yakho kanye nenhloso kubaluleke kakhulu. Kufanele futhi uzethule ngalokho okulindele mayelana nolwazi lwamakhasimende.

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Thuthukisa umkhiqizo wakho ku-inthanethi

Ingxenye enkulu yesisekelo samakhasimende akho cishe iza kuwe ngosesho lwe-inthanethi, inkundla yezokuxhumana, noma ukudluliselwa komuntu siqu. Ukumaketha kwakho ku-inthanethi kufanele kuxhunywe emakethe yakho oyihlosile, ngakho konke okufaka emhlabeni kufanele kubonise ubuntu bomkhiqizo wakho kanye namagugu.

Iwebhusayithi yakho

Phatha iwebhusayithi yakho ngendlela ongayiphatha ngayo ikhaya lakho. Kufanele iveze umbono oyifunayo futhi ikubonise wena nebhizinisi lakho. Ngezinsiza eziningi kangaka zokwakha iwebhusayithi, kulula ukukhetha ifomethi yewebhusayithi nokuklama ngokusekelwe ekululameni nasekudalekeni kalula. Mela ! Lena enye indawo lapho, uma udinga usizo olwengeziwe, ukutshalwa kwezimali kuwufanele.

Amakhasimende amaningi angaba khona azokucwaninga ngaphambi kokucabanga ukuthenga noma ukukuvakashela mathupha. Uma ibhizinisi lakho eliyinhloko kuyi-e-commerce, kubaluleke nakakhulu ukwakha isitolo sakho sebhizinisi ngokuhlakanipha.

Nokho, ukuze ube ne-Traffic esitolo sakho, kufanele uthembele kumasu okubhekisela (SEO). I-Search engine optimization (SEO) iqhinga elithuthukisa izinga lebhizinisi lakho ezinjinini zokusesha ezidumile njenge-Google. Ukuze wenze umthelela ezithamelini ezibalulekile, uzodinga ukukala kahle ngamagama angukhiye athile kanye nemisho engukhiye, ngaleyo ndlela wandise ithrafikhi kuwebhusayithi yakho yebhizinisi nezinye izimpahla zedijithali.

Ngaphezu kwalokho, kufanele ubheje ngokuqukethwe kokushicilelwe kwakho. Okuqukethwe uphethiloli onika amandla ubudlelwano bomphakathi obudidiyelwe kanye ukumaketha kwedijithali. Ukuze ukhulise iphrofayili yomkhiqizo wakho, uzodinga ukuletha ukugeleza okuqhubekayo kwamaphepha amhlophe, izindatshana zeminikelo, okuthunyelwe kwebhulogi, nezinye izingcezu zokuqukethwe ezinothile ukuze uqondise amasegimenti ezithameli.

Inkundla yakho yezokuxhumana

Izinkundla zokuxhumana zinhle kakhulu ekuboniseni ubuntu bomkhiqizo wakho. Uma umgomo wakho kuwukubonwa njengochwepheshe kule ndaba, thumela izindatshana zesayensi noma izixhumanisi ezinsizeni eziwusizo. Ingabe ufuna ukukhombisa uhlangothi lwakho olujabulisayo? Dlulisa amehlo ngama-meme kanye nokuthunyelwe "kwe-punny" okuhlobene nomkhakha wakho noma amasevisi.

Noma ngabe imuphi umgomo wakho wokugcina wokumaketha, kufanele uhlale ubonisa ukwazisa kwakho kumakhasimende akho. Inkundla yezokuxhumana iyindlela ephelele yokwenza lokhu. Thumela kabusha amakhasimende akumakile ukukhombisa ukwazisa kwakho ngokusabalalisa igama ngawe noma ukuthumela izindaba zamakhasimende ezibonisa izinga lakho lesevisi yamakhasimende nokuzinikela ekwanelisekeni kwamakhasimende.

Ubukhona obuqinile phakathi inkundla yezokuxhumana ingakhuphula kakhulu ithrafikhi yewebhusayithi futhi uthuthukise isithombe sakho. Ungakwazi ukuqasha a umphathi womphakathi ukukusiza ukuthi uthuthukise isithombe sakho somkhiqizo ku-inthanethi.

Ngaphezu kwalokho, ungasebenzisa isu lokumaketha nge-imeyili. Eqinisweni, i-imeyili iyisiteshi esibalulekile sokukhulisa i-ROI. Uma isetshenziswa ngokwecebo, i-imeyili izokusiza ukuthi ulethe okuqukethwe okufanelekile kuzithameli oziqondise.

Thuthukisa umkhiqizo wakho ungaxhunyiwe ku-inthanethi

Ungakwazi ukusheshisa imisebenzi yakho yokuphromotha ukuze ugcine amakhasimende futhi ukhiqize ukuthengisa ngokuhlanganisa umkhiqizo, isidingo kanye neziteshi zemicimbi ngezansi:

Gxila kakhulu ebudlelwaneni bomphakathi

Ubudlelwano bomphakathi busabalalisa imilayezo yakho ebalulekile kanye nezindaba zenkampani kumabhulogi aku-inthanethi, ukushicilelwa kohwebo kanye nezitolo zemidiya. Ngokubeka inkampani yakho njengomholi womcabango kanye nomthombo onguchwepheshe ezindabeni zakamuva namathrendi, ubudlelwano bomphakathi bungathuthukisa isithombe sakho somkhiqizo futhi kwandise ukuqwashisa kwakho. A isibonelo esilula nesiphathekayo uwukunikeza amakhadi akho ebhizinisi noma nini lapho kunokwenzeka.

Nikeza imiklomelo emphakathini wakho

Imiklomelo ingaphezu nje kwezindondo zokubamba iqhaza. Isu eliqinile lemiklomelo lingakusiza ukuthi wakhe ukwethembeka ngokuqinisekiswa okuvela eceleni okuzosiza umkhiqizo wakho uvelele kuzithameli eziqondiwe.

Amakhasimende azokujabulela ukubona ukuthi imizamo yakho yokumaketha akubona ubugovu ngokuphelele, futhi imbangela okhetha ukuyisekela ingase ihambisane nezinga lomuntu siqu nabaningi, kwenze ukwethembeka kwabo kuqine nakakhulu.

Xhasa imicimbi emphakathini wakho

Khetha imicimbi kanye nemisebenzi emphakathini wakho ozowuxhasa. Kungakhathaliseki ukuthi umkhosi wekwindla noma inkomfa yobuchwepheshe, hlola amakhalenda emicimbi yangakini ukuze uthole imicimbi ofuna umkhiqizo wakho uhlotshaniswe nayo. Ukuqhathanisa imicimbi elandelwa umphakathi omuhle kukuvumela ukuthi uzuze esithunzini sabo esihle!

Yiba uphawu lwakho, nomaphi lapho uya khona

Ukuze wenze abanye abantu bathenge emfanekisweni womkhiqizo wakho, kufanele ube wumkhiqizo wakho yonke indawo lapho uya khona. Kubalulekile ukuthi ukumaketha kwakho kuhambisane kuzo zonke iziteshi. Noma ngabe isithonjana sakho senkundla yezokuxhumana, isitayela sakho sokumaketha se-imeyili, noma ukwakheka kwewebhusayithi yakho, zonke iziteshi kufanele zibe ngaphansi kwemihlahlandlela yakho.

Iba nomuzwa ongcono wasesitolo

Ukuba nendawo ebonakalayo kukunikeza ikhono lokwenza samuntu uhlobo lomkhiqizo wakho kumakhasimende asesitolo. Ngisho nokudlala umculo olungile esitolo sakho kuzothinta indlela amakhasimende abona ngayo umkhiqizo wakho!

Khetha ukuhlobisa, imibala, umculo kanye nephunga ngokucophelela. Zonke lezi zici zomzimba ziyizinto ezithathwa yingqondo futhi, uma zenziwe kahle, zizogcina abantu bebuya ukuze bathole okwengeziwe.

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Ungaguquguquki

Impela, kuhle ukuqinisa nokusebenzisa sonke isithombe somkhiqizo wakho. Kodwa, uma ungashumeki ngokungaguquki lobo buntu namagugu kuzo zonke izici zebhizinisi lakho ngokuhamba kwesikhathi, ngiyaxolisa ukusho, kodwa kuyoba yize. Ungakuvumeli lokho kukudikibalise!

Ukuba neqiniso kuwena kanye nokuvumela izindinganiso zakho zomuntu siqu kanye nokuthandayo kulawule indlela ophatha ngayo amakhasimende akho futhi wethule ibhizinisi lakho kuzokwenza kube lula kakhulu ukuligcina. Ukuhlela ngokucophelela nokuzindla kusengaphambili kusiza ukuqinisekisa ukuthi uyiqiniso kusukela ekuqaleni futhi udale isithombe esihlala njalo somkhiqizo.

Isiphetho

Isithombe somkhiqizo wenkampani kufanele sigcinwe njalo. Ukuze wenze izenzo ezibaluleke kakhulu, kubalulekile ukwazi ukuthi usikala kanjani isithombe somkhiqizo wakho futhi uhlole isithunzi sakho. Kungokuphathelene nalokhu kuhlola lapho inkampani izokwazi ukulungisa isu layo futhi yenze izenzo eziphumelelayo zokumaketha nokuxhumana.

Isithombe sakho somkhiqizo sizoba nomthelela oqondile empumelelweni yakho ngezindlela ezahlukene. Kusukela ekhonweni lakho lokuheha nokugcina amakhasimende alungile, ikhono lakho lokuthengisa, ikhono lakho lokubonakala ngezizathu ezifanele, ikhono lakho lokuhlanganyela namanye amabhrendi, kanye nekhono lakho lokuhlala futhi wakhe ifa. Manje uyazi ukuthi ungasithuthukisa kanjani isithombe somkhiqizo wenkampani yakho.

Uma uchwepheshe ngale ndaba, ungasishiya isipiliyoni sakho kumazwana. Kodwa-ke, angikwazi ukukushiya ngaphandle kokwethula lolu qeqesho lwe-premium kwezezimali zomuntu siqu.