13 tips to get more followers on Pinterest

Create traffic and grab people's attention by simply sharing and curating the images you like. Here's how to get more followers and go viral on Pinterest. What if I told you there is a way to build an online empire by posting photos you like? What if I told you that these photos don't even have to be yours?

You would shake your head. Impossible. But what if I told you that someone went to do it? In fact, many people have. One of them is Joy Cho .

Joy Cho launched her creative design blog in 2005. In order to grow her brand, she joined Pinterest as a beta user before it went public.

Since then, Cho has never stopped using Pinterest to grow her business. The result ? A gigantic creative empire and 12 million followers on Pinterest.

And you can also grow your brand through Pinterest. All you need is the right strategy.

Pinterest: a treasure trove for the online marketer

Pinterest is all about great photos, unique interests, and creative ideas. It's about sharing what you love with other people who love it. But it's not just that.

It is also a huge platform where you can market your brand and expect outstanding success. Take a look at these facts:

• Pinterest account 322 millions of users active monthly.
• 90% of weekly Pinterest users log in to make purchasing decisions.
• A survey conducted by Pinterest found that 73% of pinners positively welcome content from brands.

So how can you stand out on Pinterest and gain millions of followers, build your brand, and drive tons of traffic to your website?

Here are 13 strategies to get more followers on Pinterest.

1. Be selective with your advice

Pinterest is a bit different from other social media platforms. It's not about the person posting the content, it's about the content itself and how people relate to it.

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For example, let's take the example of Joy Cho. She has 77 different boards on Pinterest. Its most popular? Advice on hairstyles.

2. Choose the best time to pin

To get more followers on Pinterest, pin regularly. When you pin is as important as what you pin. No matter how fascinating your pins are, they won't do you any good if no one sees them. So when is the best time to pin?

According to Buffer, you should pin afternoons and evenings. On weekdays, the Buffer team aggregates messages between 14-16 p.m. and 21-23 p.m. Eastern Time.

3. Enjoy Red Letter Days

Unlike Facebook, Pinterest users don't log into their accounts to keep tabs on their ex or find out what new sights their friends have visited.

Pinterest is action-oriented. Users log in to find inspiration for a birthday party, learn new ways to style their hair, or try a mouth-watering recipe.

Hint: You can also research when your target market is most active and then pin it. If it's almost Christmas and you're wondering how to wrap your gifts, you'd be the first to save this pin and follow the board.

4. Drive engagement with contests

To get more followers on Pinterest, drive engagement with contests. When you give away something awesome in a contest, you get immediate attention.

Users notice this because who wouldn't want to earn, say, six free nights in Hawaii enjoying pampering treatments, sumptuous organic meals, and culture classes?

Tip: Go all out with your contests, but avoid these spam tactics:

• Ask Pinners to comment as many times as they can on your content.
• Organize competitions too often.
• Require Pinners to approve your website or blog.

5. Don't be afraid to cure

On Pinterest, you don't have to worry about "stealing" great photos. In fact, that's Pinterest! On Pinterest, you are like a museum curator.

You select the most fascinating works of art, organize them, and then display them to the public.

So fear not if you only have a few of your own photos. Pinning content from other users will still make you popular.

6. Be consistent

To get more followers on Pinterest you need to be consistent in what you do. To gain millions of subscribers, don't just pin when inspiration strikes.

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Pin every day! The more high-quality Pins you have, the more followers you will have. It is that simple.

Tip: No matter how busy you are, make it a rule to pin at least one photo every day.

7. Follow other users

Following other Pinners gives you two benefits:

• It brings beautiful content to your Pinterest home screen.
• Many of those you follow will follow you.

Tip: It's a good idea to follow Pinners in your niche. When you do, the content you get will be relevant to repin to your boards.

8. Stand out

It goes without saying that when you do something different, people will notice. So be creative. Be yourself. Take risks.

9. Pin only for your target audience

To get more followers on Pinterest pin for your audience. I think it goes without saying that focusing on a specific target audience is key on your blog, right? Well, the same goes for Pinterest.

Something that's easily overlooked is that your Pinterest profile should be relevant, useful, and 100% to your audience.

You wouldn't be human if you couldn't find other engaging content on Pinterest and wanted to pin it, though.

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And you can – on secret boards. Secret boards work the same way as normal boards. The only difference is that you will be the only one to see them.

We go to search engines for a reason, right?

So give your audience what they want. Create exceptional content that directly solves their problems or offers valuable insights. Then, upload it to Pinterest along with your profile, your boards, and especially your pins.

10. Revive Old Pins

Sometimes we get carried away with creating new content, that we forget about our old content. Even though it is evergreen content that has brought us lots of social shares, blog traffic and even revenue.

Keeping your most popular content alive on Pinterest is essential. The life of the pins is more than a week, which makes you fade Facebook in comparison, which has a lifespan of only 80 minutes.

That's why sometimes you'll see a Pin start gaining traction on Pinterest months or even a year later.

11. Use the Follow Button

To get more followers on Pinterest use the follow button. Make it easy to follow your business with the Follow button.

Install the button on your website, in newsletters, in email signatures, or really anywhere online you think you can attract subscribers.

In other situations, you can also use the Pinterest icon P to promote your brand profile. Also, be sure to link to Pinterest in the bio of your other social accounts.

12. Add relevant keywords and hashtags

Pinterest is essentially a search engine, so your content needs to be optimized to be discovered. Make sure your descriptions are keyword-rich and include relevant hashtags so you show up in relevant searches.

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How to find the right keywords and hashtags:

• Use guided search. Start by putting some keywords in the Pinterest search bar and note the auto-suggest.
• Notice the keyword bubbles that appear in the search results header.
• Watch hashtag suggestions and usage statistics when you add hashtags to your Pin descriptions.
• Search a relevant hashtag and review the tags and keywords used by Pinners using this hashtag.
• Watch trending hashtags in your category (only available on the mobile app).

You can also apply this logic to your profile. For example, consider adding a description to your name.

Your profile is more likely to show up in keyword searches this way. This is especially useful if you are an entrepreneur and want to emphasize your areas of expertise.

13. Include detailed descriptions

To get more followers on Pinterest, make good descriptions of what you pin. Your beautiful image may have grabbed attention, but to keep that attention, you also need an empowering caption.

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Go beyond short, one-sentence descriptions and provide information that would inspire users to engage more with your brand.

Remember that the most effective pin descriptions are interesting. Leave us a comment. But before leaving you, I would like to introduce you to this premium training which will tell you How To Create Your Business On The Internet.