How to monetize your blog with sponsored articles?

Can you actually make a living from your new website ? Yes, but you have to know how to do it correctly. Website monetization requires a lot of work and good tools. It is increasingly difficult to monetize your website or Your WordPress blog Nowadays. For example, ads are much less impactful than before, thanks to banner blinding. Many users won't see anything resembling an ad, even if it isn't. And that's not to mention the growing popularity of ad blocking plugins. Thus, sponsored articles are a good example.

Sponsored content, is a type of native advertising designed to fit almost unnoticed into the web page, and best of all, it doesn't take away valuable screen space that can otherwise be used to optimize the user experience.

Let's take a closer look at sponsored content. In this article, I'll walk you through everything you need to know about monetizing websites with sponsored posts. But before you start, here is a training that allows you to earn 1000euros/Day on 5euros.com. Click here to buy it.

Let's go

Why should you monetize your website?

The popularity of successful bloggers and content creators may seem like making money on the internet is simple. Most people think it's enough to create a website or blog, choose how to monetize it, and sit back and reap the benefits.

In fact, more than half of bloggers earn less than $5 a year. And most bloggers give up even before the year. Why?

To make money with your website, start by building your audience. Attract them with high-quality content that answers their questions. Remember to be consistent when posting your content and incorporate a social media strategy. If you do this month after month, chances are you will succeed.

Blogging can be a lucrative business, with some bloggers earning six figures a month. Other sites use a combination of paid advertising, online sales and sponsored offers strategies.

Of course, these websites and bloggers have spent years building their audience, authority, and traffic. Some websites and bloggers don't make money because the site isn't going to make money on its own.

This requires creating content, optimizing SEO, growing your social media base, and engaging your audience. Once all of that is in place, the money can start rolling in.

What are sponsored posts?

sponsored articles are articles that a blogger or website owner gets paid to post on their own sites on behalf of businesses and brands related to the niche or topic of their site.

sponsored articles can be written either by the site owner/blogger or by the sponsoring brand itself. If you are hired to write the post as well as post it on your site, you will obviously charge a higher rate than if you were essentially renting space on your site.

Sponsored posts can take various formats, such as reviews, summaries of one or more offers, sale announcements, summary/list posts, product announcements, videos, infographics.

How much should you charge for a sponsored post or review?

Finding businesses and advertisers is the first step to making money with sponsored content on your website or blog. However, as even the most cursory Google search will prove, the going rates for sponsored content vary wildly. So how do you start knowing how much to charge for writing and publishing a sponsored post on your own site?

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SuccessfulBlogging.com's article on the subject of fair fees for sponsored blog posts suggests that complicated algorithms may not be the best place to start, especially ones that include PageRank as a factor.

On the contrary, traffic and audience alignment should be a bigger concern for reputable brands (and your writing ability, of course). However, some brands may place more emphasis on other metrics.

A good starting point is to create a media kit for your website or blog. It's simply a collection of documented information about your blog and its readership, including key analytics metrics like unique pageviews and bounce rate.

Finally, you can get an idea of ​​the going rates by researching articles like this roundup of 25 Babble bloggers and what they charge per sponsored post. Then adjust based on the relative size of your traffic/readership and experience level.

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Best practices for publishing sponsored articles

As you can see, making money by posting sponsored content is not rocket science. If you want to start a blog and make money online, there are a few more important tips to consider. Here are some additional tips and best practices for sponsored posts and paid reviews on your own website or blog:

Add the rel=”nofollow” tag to sponsored links

Many agencies (especially SEOs) will try to insist that you don't add this tag. You can certainly comply, but if you do, charge more and also consider that by doing so, you risk your own website's ranking.

Carefully plan the publication of your sponsored articles. Publishing five sponsored posts in a row will most likely turn off your readership. Create and use a good editorial calendar to avoid this.

Attach the post to your audience

What would the position be for from their point of view? What problem does this solve for them? How does this make their life easier? If the sponsored post does not help your readers, do not accept this assignment.

Choose your clients and projects wisely

Find yourself a niche, develop your own expertise, and be brave enough to turn down any request that doesn't meet your own criteria.

Add value with high quality images

This will help justify higher rates across the board. If you can work with personal images – for example you or someone you know personally enjoying the sponsored brand or product – all the better.

Keep your tone authentic and relevant

You need to hit the main talking points of the sponsor, but try to do it organically. Entertain and educate at the same time, whenever possible.

Where to find relevant sponsored content?

Like many ad networks, there are a lot of contradictions as to which one is "best" and you could probably waste a lot of your precious time trying to figure out the answer by reading reviews online.

It really depends on your website/blog's niche, your traffic status, and how much time you're willing to invest in ad/advertiser management. So I recommend that you apply to all and compare the results.

Taboola, for example, can seem a bit linkbaitey depending on your blog's niche (and requires 500 monthly views anyway), while Cooperatize is considerably smaller but focuses on high-quality travel blogs.

Some sponsored content networks deal exclusively with "related content" widgets, while others (such as BuySellAds ) will allow you to manually approve real, written, high-quality content.

Direct advertising

If you want to offer your website or blog as a medium for advertisers to talk about their products and services (as opposed to advertising in feeds or related content), a direct human-to-human approach is still viable.

Not only would you bypass ad network commission charges, but you would be able to ensure content is both relevant and useful, and manually approve any content that appears on your website.

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You can easily use a self-hosted “Advertise with Us” web page while maintaining a presence on BuySellAds (for discoverability).

Cost Per Thousand (CPM) vs Cost Per Click (CPC) vs Fixed Cost

How you want to receive payment (cost per thousand, cost per click, flat monthly fee, etc.) should also be a factor in your decision, although many successful monetizing websites use a combination of options.

As I said before, native advertising is consistent with the content of web pages, so it provides a non-invasive experience for the user (to some extent of course). If you want, you can totally combine sponsored content, in-feed ads and related content from various ad networks.

Conclusion

So here’s what you need to know about sponsored posts. As you can see, this type of advertising doesn't have many downsides, but what's even better is that you can always try it with other monetization methods – including sponsored tweets, display ads, subscription services and other types of paywalls, affiliate marketing, related content and email advertising.

Remember that sponsored content should always be done with integrity; while you can wholeheartedly recommend anything the sponsored post sells, you should always be honest and include a clear disclaimer stating that it is sponsored content.

If you have something else to offer us, then leave us a comment. Before you leave, here is a training that teaches you how to sell tips on the internet. Click here to buy it.