How to use retargeting to find new customers

Retargeting is a powerful marketing tool used by businesses to find new customers and increase sales. It is a form of online advertising that targets potential customers who have already shown interest in a product or service. By using retargeting, businesses can reach these potential customers and convince them to make a purchase.

In this article, we'll cover what retargeting is, its benefits, retargeting strategies, and techniques for finding new customers.

We will also discuss the importance of recycling services in retargeting. But before we start, here's how to create your business on the internet

⛳️ What is retargeting?

Retargeting is a form of online advertising that targets potential customers who have previously visited your website or interacted with your brand in some way.

It's a way to reconnect with people who have shown interest in your product or service and encourage them to purchase. This is a targeted approach to online marketing, which can be used to generate more leads and sales.

Retargeting works by placing a cookie on the user's device, which allows the advertiser to track the user's online activities and show them targeted ads. The advertisements are tailored to the user's interests based on the data collected by the cookie.

Retargeting has multiple advantages for increasing your customer base. First of all, this technique makes it possible to follow up with prospects who have shown an initial interest in your products, but without yet making a purchase. Thanks to cookies, you can reconnect them during their subsequent navigation to return to the load.

It also offers the opportunity to once again communicate your added value to visitors who have already discovered you, in order to gradually deepen familiarity. By mixing informative and promotional messages, you will end up convincing them.

Another advantage is the behavioral targeting inherent in retargeting. By recording the pages viewed and the prospects' journey, you can send them messages perfectly adapted to their stage of advancement.

Latest major interest: its high ROI. In fact, retargeting an audience who already knows you costs less than acquiring completely new leads. For the same advertising budget, the business impact is optimized.

🔰 Retargeting statistics

Retargeting is a powerful marketing tool that can be used to increase sales and generate more leads.

Here are some statistics that show the effectiveness of retargeting:

• Retargeted ads have 70% more likely to be clicked than traditional advertisements.
• They have 10 times more likely to convert than traditional advertisements.
• Retargeted ads may increase revenue by up to 400%.
• Retargeted ads may increase brand recall up to 700%.

These stats show the power of retargeting and how it can be used to generate more leads and increase sales.

⛳️ Retargeting strategies

Retargeting, also called retargeting, consists of presenting advertising to an Internet user who has already come into contact with their brand. Thanks to tracking cookies placed on the sites, it is possible to reconnect it later while browsing. Retargeting thus makes it possible to relaunch “lukewarm” prospects in a contextual manner. Let's see what strategies to adopt.

The first step Obviously, all that remains is to install a tracking pixel on your site to collect visitor behavioral data. We can thus create audiences based on page views.

For example, an audience “abandoned basket” will have accessed the purchase funnel without finalizing. The message can then emphasize a current promotion to trigger the act of purchase.

Next comes the choice of the medium to distribute the retargeted advertisements, generally via Google Ads and Facebook Ads which offer very targeted tools. Retargeting works particularly well on Facebook since Internet users spend a lot of time there, increasing the opportunities to reach them.

Several advertising formats are possible. The classic display with banners, natively integrated into the news feed, or videos that capture even more attention, particularly on mobile. Whatever the format, make sure the design and customer message are consistent with the initial brand image.

In terms of content, alternate product information and attractive promotions. For example, a prospect who has viewed a range can be retargeted with a -20% coupon on it, while an abandoned cart will instead receive a reminder of the benefits of the product.

🔰 Creation of your retargeting plan

Let's start by defining our precise objectives in terms of leads and sales expected from this retargeting strategy. We will aim for a increase of 20% of the number of incoming prospects in the funnel over 6 months.

The first project will consist of placing a Facebook and Google Analytics pixel on all pages of the site to collect anonymous browsing data from visitors. This will allow us to create and qualify our audiences for retargeting.

Next comes the definition of priority audiences, targetingare more likely to buy. We will first focus on visitors to the purchase funnel who have not finalized their order, then those who have viewed our premium ranges.

Retargeting will be activated via Facebook Ads and Google Shopping campaigns dedicated to these segments. We will mix classic display and video formats to reach prospects at their different points of contact. The message will focus on the benefit of buying quickly.

We will test multiple creatives and promotional incentives to optimize performance. An increasing budget will be allocated to the best strategies to expand their reach.

⛳️ Tips for retargeting

Retargeting is a powerful strategy for finding new customers and increasing your sales. However, to maximize its effectiveness, you must follow some key tips. First of all, it is important to identify your target audience before starting retargeting. Clearly define who your potential customers are to create personalized and relevant ads.

Next, use tracking pixels to collect data about your website visitors. This data will help you target people who have already shown interest in your products or services.

Once you've collected data about your visitors, you can personalize your ads based on their previous actions. Adapt the message according to the pages visited or the products viewed.

It is also important to segment your audience based on different criteria such as age, gender, interests, etc. This will allow you to send specific ads to each segment, increasing the chances of conversion.

Finally, offer special offers or exclusive discounts to users who have already shown interest in your products. This will encourage them to come back and complete their purchase.

⚡️⚡️ Retargeting platforms

There are a variety of retargeting platforms you can use to create and manage your retargeting campaigns.

Here are some of the most popular retargeting platforms:

• Google Ads- Google Ads is one of the most popular retargeting platforms and can be used to create and manage your retargeting campaigns.
• Facebook Ads – Facebook Ads is another popular retargeting platform and it can be used to create and manage your retargeting campaigns.
• Twitter Ads – Twitter Ads is another popular retargeting platform that can be used to create and manage your retargeting campaigns.
• LinkedIn Ads – LinkedIn Ads is another popular retargeting platform that can be used to create and manage your retargeting campaigns.

🔰 Recycling services

Recycling services are part of importance of retargeting. These services can help you reach potential customers who have already interacted with your brand.

Recycling services allow you to renew the dialogue with customers and remind them of the existence of your product or service. They can also be used to target potential customers who have not yet interacted with your brand.

Recycling services can help you increase conversions and generate more leads. They can also help you increase brand awareness and loyalty.

Used correctly, recycling services can be an effective way to reach potential customers and generate more sales.

⛳️ Closing

Retargeting is a powerful marketing tool which can be used to generate more leads and increase sales. It is a targeted approach to online marketing that can be used to reach potential customers who have already expressed an interest in your product or service.

In this article, we've covered what retargeting is, the benefits of retargeting, retargeting statistics, retargeting strategies, how to use retargeting to find new customers, creating your retargeting plan, tips for retargeting and retargeting platforms.

We also discussed the importance of recycling services in retargeting. If you are looking for a way to reach potential customers and increase your sales, retargeting is an effective way. Next tips and strategies mentioned in this article, you can create successful retargeting campaigns and find new customers.