How to successfully sell your expertise?
Selling one's expertise is a process that begins with the intention, the decision to focus on a specific niche or market by offering one's talents, skills and knowledge there. It's not just about picking a specific market and saying “I'm going to be an expert on it”. It's really about finding your “why” – that thread between what you're really good at and your passion. We have often heard people say, “I can only sell what I believe in”. So what do you believe in yourself? Because the process of establishing yourself as an expert begins with believing that you are so good at something that others will want the expertise you have to improve themselves or their organization. Here are the steps to define, establish and sell your expertise