Here's why your business needs to be online
The list of reasons why your small business needs a online presence is long. It might even be quicker to list the reasons why you shouldn't put your business online! To make things simpler, I have listed the top 5 reasons why you should establish an online presence for your business:
Stay active during times of crisis
The biggest obstacle most small businesses face right now is the wave of shutdowns imposed by state governments. With social distancing regulations in full effect and restrictions enacted across entire industries, the pressure is on businesses to find ways to increase cash flow during the coronavirus (not to mention surviving !).
Developing the ability to conduct business online is one solution that can help sustain at least some of your business operations during the COVID-19 crisis. Restaurants can start ordering online and shift to a primarily delivery-based business model.
Get 200% Bonus after your first deposit. Use this promo code: argent2035
Gyms can offer their customers a wide variety of virtual fitness classes. Retailers can go from brick-and-mortar to selling online. The list continues.
Reach more customers
First of all, if your business does not have an official website, this needs to be resolved as quickly as possible. Plus of 75% of Millennials say they prefer shopping online rather than shopping in-store.
If they can't easily find and learn about you online, you're essentially losing two-thirds of potential millennial customers.
If you already have a website, now is the time to polish it up a bit. And, of course, you should give your website visitors the opportunity to quickly and easily purchase your services or products, if possible.
Reduce overhead costs
Besides the obvious expense reductions (rent, utilities, payroll, etc.), running an online business can allow you to use some creative approaches to reduce overhead.
For example, you can use just-in-time inventory – a strategy where you only stock the resources you actually need. In other words, you place inventory orders in response to customer demand, not in anticipation of it. This leads to a more efficient flow of resources, saving your business money and reducing waste.
Discover even more ways to cut costs and protect your business during the coronavirus shutdown.
Save Time
Face-to-face interaction with customers has its benefits, there's no doubt about it. But given the current situation where official government health guidelines say to keep a physical distance from each other, in-person interactions are simply not an option for many businesses.
That being the case, it's time to say it: in-person interaction with customers can be time-consuming! You talk, you joke, and you try to get things done between the niceties (nice as they are). Building relationships with customers is a huge benefit, but it takes a lot of time.
Bringing your business online virtually eliminates face-to-face interaction by allowing customers to shop without any human assistance. This naturally saves you a lot of time which you can reinvest in other areas of your business.
You can always remain available to answer all your questions by opening an email address “ assistance » so that your customers can contact them.
Stay competitive
The thing is, there are already a ton of businesses operating online. The amount of online retail sales has increased for years, while the number of physical stores has fallen.
La coronavirus pandemic has obviously accelerated the rate of brick-and-mortar store closures, so that's when you should work even harder to keep up with your competitors! Every day that your business does not offer its services and products online is another day that your potential customers can get those services from another business.
Leave me a comment
Leave comments