Umyalelo wokuguqula ubuyela kwizicwangciso zokuthengisa

Bonke abathengisi be-intanethi bangathanda ukungamkeli imbuyekezo kunye nabo bonke abathengi ukuba bonwabe ngokuthenga kwabo. Noko ke, oku akusoloko kunjalo. Yonke i-e-commerce kufuneka yamkele ukutshintshiselana kunye nokubuyisela, njengoko kusekwe ngumgaqo-nkqubo wolawulo lokubuyisela. Kodwa uyijika njani imbuyekezo yeodolo kwizicwangciso zokuthengisa?

"Umthengi uhlala elungile". Asikwazi ukuwuhoya lo mgaqo-nkqubo, nangona ngamaxesha amaninzi, ngokukodwa, iinkampani ezincinci kunye neziphakathi zizama ukuseka umgaqo-nkqubo wokubuyisela onzima kakhulu ukwenzela ukuba umthengi ayeke imizamo yakhe.

Into eyiphutha, kuba inokuba yinto echaseneyo kwaye ivelise amava okuthenga amabi kunye nokunganeliseki kwabathengi. Uphononongo lubonise ukuba i-21% yexesha, ukwaneliseka kwe-e-commerce ephantsi kubangelwa ukubuyiswa kakubi kunye nomgaqo-nkqubo wokutshintshiselana kwaye, ubuncinane, i-19% yabathengi abazange benze ukuthenga ngokuphindaphindiweyo kwindawo enye ngenxa yalo mgaqo-nkqubo.

Xa sine-e-commerce, into yokuqala ekufuneka sicace ngayo kukuvelisa ukuthembela kumthengi. Umthengi kufuneka abe nentembelo epheleleyo kwiimveliso zethu nakuthi. Le yenye yeemfuno eziphambili zomthengi ukuba athenge kwi-e-commerce yakho kwakhona.

Abathengisi abaninzi bakhuthaza ukuthenga kwi-Intanethi ngexabiso eliphantsi okanye simahla kunye nemigaqo-nkqubo yokubuya ethambileyo ukuhenda abathengi be-intanethi ukuba bathenge ngokuzithemba.

Ukubona imveliso, ukuyizama kunye nokuyichukumisa akufani nokuyibona kwiphepha lewebhu, ngoko ke kufuneka simise ukubuyiswa lula. Kodwa siza kuguqula imeko kwaye siphathe ukubuyiswa kocwangco njenge ithuba elihle lokhuphiswanol.

Ngaphambi kokuba ndibonise zonke ezi ndlela kuwe, ndingathanda ukwabelana nawe ngolu qeqesho olukuvumela ukuba ube nalo izinga loguqulo eliqhumayo kuwe Ivenkile ye-Intanethi. Likhonkco elidityanisiweyo.

Uyenza njani imbuyekezo ye-asethi yethu ye-e-commerce?

Njengaye nawuphi na umthengisi, kufuneka samkele imbuyekezo kunye notshintshiselwano. Ke ngoko, kufuneka sijike impendulo ibe sisixhobo sokuvelisa intembeko kunye nokhuseleko kunye nomthengi. Ukwenza njani? Sikucacisela yona.

1. Cacisa malunga nemigaqo-nkqubo yokubuyisela kunye notshintshiselwano

Kufuneka uchaze ngokuchanekileyo ukuba zeziphi iimeko umthengi ekufuneka ahlangabezane nazo kwaye ukuba oku kuya kuba neendleko. Cacisa ukuba lithini ixesha kunye nendlela onokuthi ulicele ngayo xa ufuna ukubuyisela imveliso.

2. Hlalutya isizathu seembuyekezo eminye imiyalelo

Le ngongoma ibalulekile, kuba ukuba uyazazi izizathu kunokwenzeka ukuba ungayilungisa. Ngokwesiqhelo, iziphene sesinye sezona zizathu zixhaphakileyo abathengi baxela ukubuyisela imveliso.

Inqaku eliza kufundwa: Indlela yokuphucula amava omsebenzisi kwiwebhusayithi yakho?

Ukuba kunjalo, kungcono ukuba ujonge kwipakethe oyisebenzisayo ukubona ukuba ilungile na isayizi yemveliso yakho kwaye unezixhobo ezifanelekileyo zokukhusela. Ukupakishwa okufanelekileyo yindlela efanelekileyo yokuthintela umonakalo kwimveliso yakho.

3. Faka ikhweshine ngexesha lokubuya

Ngokuqinisekileyo, ngaphezu kwesihlandlo esinye, ukuba ukhe wathenga kwi-intanethi, uye waqaphela ukuba ekuthengeni kwakho kukho iphepha lemibuzo malunga nemveliso xa ufuna ukuyibuyisela.

Yindlela yokuba abathengi bakho bakunike ulwazi oluthile ukuze uphephe ukubuyiswa kwixesha elizayo kwaye ungatyali imali kwiimbuyekezo kamva kwaye ugcine umthengi wakho kunye nawe.

4. Khuthaza umthengi ukuba abuyele evenkileni

Kwimeko yokuba nesitolo somzimba ngaphezu kwe-e-yorhwebo, unokukhuthaza umthengi ukuba enze ukubuyisela kwivenkile, kuba kunokwenzeka ukuba benze ukuthenga okongeziweyo. Ezinye iinkampani sele zikwenza oku.

5. Ukubuyisela ngaphandle kwentlawulo okanye ubuncinane bentlawulo

Le ngongoma ithathwa njengenye yezona zinto zibalulekileyo xa kuziwa ekuveliseni abathengi abatsha. Kwaye kukuba, kubathengi abaninzi abaphoqeleka ukuba bahlawule iindleko zokuthumela kwakhona ukubuyisela imveliso, baphela benencasa embi emlonyeni wabo, ekubeni bahlawule kabini imveliso engahambelaniyo nokulindela kwabo. kwaye hayi bahlala.

Ngesi sizathu, ukunika imbuyekezo yasimahla okanye encinci yeendleko lukhetho olukhulu lokwakha ukuthembela kwabathengi kubaluleke kakhulu. Isenokuba lutyalo-mali kwishishini lakho, kodwa iya kuhlawulwa ngokunyaniseka kwalo mthengi kunye nabo bonke abo bathengayo kwishishini lakho.

6. Nciphisa imfuneko yeembuyekezo

Iisayithi ezininzi ze-e-commerce zenza utyalo-mali kwitekhnoloji efanelekileyo kunye nezikhokelo zobungakanani ukunceda abathengi bafumane ubungakanani obufanelekileyo kunye nokunciphisa imfuno yomthengi yokubuyisela izinto ezithengiweyo. Ukuba abathengi benza izinto ezithengiweyo ezinolwazi, ukubuyisela kuya kuncipha ngokuzenzekelayo. Enye inzuzo xa kuziwa ekuthembekeni kwabathengi kunye nokuphepha ukubuyisela.

isiphelo

Ngamafutshane, nokuba asiwuthandi umbono wokubuya kweodolo, masiyibuyisele. Jongana kwaye ulawule le nkqubo, kuba yeyona ndlela ilungileyo yokufumana intembeko yabathengi kwaye ke ukunyaniseka kwabo.

Ukuba endaweni yokukhuthaza inkqubo elula kwaye ekhawulezayo, siyinzima, asiyi kukhuthaza ukuthengiswa kwexesha elizayo kwaye asiyi kugcina abathengi. Kufuneka usoloko ubona icala elihle lezinto.

Nangona kunjalo, ukuba ufuna ukuthatha ulawulo lwemali yakho yobuqu kwiiveki ezintandathu, ndincoma kakhulu esi sikhokelo.

Sishiyele uluvo