Ezona zixhobo zokubonisana neshishini

Uyanwena qala ngokubonisana ngokuqinileyo? Ungathanda ukwazi izixhobo ezingcono ukucebisa ishishini? Ukwazi ishishini ngobunzulu kubalulekile ngenxa yezizathu ezininzi. Nokuba ungumcebisi kwaye ufuna ukwenza uthumo, umtyali-mali okhangela amathuba okanye unomdla wokwazi ngakumbi malunga nenkampani, ulwazi oluthembekileyo lubalulekile.

Ngethamsanqa, namhlanje zikho izixhobo ezininzi ze-intanethi ukunika ufikelelo olulula kwidatha engundoqo evela kwizigidi zamashishini kwihlabathi jikelele. Uya kukwazi ukubonisana namanani entengo, abasebenzi, abaphathi, abanini-zabelo, ii-subsidiaries, iimpawu zorhwebo ezibhalisiweyo kunye nezinye iinkcukacha ezininzi ezixabisekileyo.

Kweli nqaku, fumana ukuba zeziphi izixhobo ezifanelekileyo ezikhoyo kuphando lwakho lweshishini. Kodwa okokuqala, zeziphi iintlobo ezahlukeneyo zokubonisana?

🎯 Iindidi zothethwano kumashishini

Abacebisi ziingcali kwicandelo labo abasebenza namashishini njengabacebisi. Banceda ishishini ukusombulula iingxaki ezithile, ebaluleke kakhulu kwaye eyinkimbinkimbi, ehlala idityaniswe ekuphuculeni ukuhamba komsebenzi kunye neeprojekthi, kwaye inikezela ngeengcamango malunga nendlela yokwenza izinto ngcono.

✔ Iingcebiso ngobuchule

Enye yeendlela ezaziwa kakhulu zokubonisana kwezoshishino iqhinga lokubonisana. Apha umcebisi usebenza njengomcebisi kwinkampani ngengqiqo yokunceda ukuyila nokulandela isicwangciso sesicwangciso sexesha elide.

Isicwangciso esinjalo siyanceda ukuseka umkhombandlela eya kuthi inkampani iwuthathe kwixesha elide, ukuze kuphunyezwe zonke iinjongo ezicwangcisiweyo.

Abacebisi beQhinga bahlala besebenza kunye nabaphathi abahlukeneyo abaphezulu, kubandakanya i-CEO, i-CFO, njl. Konke oku ukuqinisekisa ukuba zonke iinjongo zexesha elide, iinjongo zemali, iiprojekthi zokusebenza, kunye namacandelo eziseko ze-IT zihambelana nombono woshishino.

Ngokubanzi, abacebisi beqhinga basebenzela misela umbono/iinjongo zexesha elide yenkampani. Ikwanceda inkampani ukuba iqinisekise ukuba ezi njongo enokufezekiswa, enenzuzo kwaye inokhuphiswano kwimarike.

Iinkampani ezinkulu ezithathwa njengee-stalwarts kwisicwangciso sokubonisana noluntu (ehlabathini jikelele) zibandakanya McKinsey, Bath kunye IBoston Consulting Group, phakathi kwabanye. Nangona kunjalo, ukuba awunazo iindlela ezaneleyo zokunxibelelana nezi zigebenga, unako qha ga mshelana nathi. Finance de Demain Consulting ihlala isesandleni sakho.

✔Iingcebiso zoshishino, iingcebiso kwiinkampani

Ukubonisana kwezoshishino kudla ngokubhidaniswa nezinye iindlela zokubonisana, ezifana nokubonisana ngobuchule.

Ukubonisana ngeshishini luhlobo lokubonisana kweshishini apho ingcali inceda ukwandisa ukuhamba komsebenzi kwangaphakathi kunye nokusebenza kwangaphakathi kweshishini lilonke, kubandakanya:

Uluhlu lwemigangatho : Indlela elisebenza ngayo ishishini ibandakanya ubume bolawulo nolawulo.

Ulwakhiwo: Ubume boshishino lwenkampani bunokuphuculwa ukuze isebe ngalinye lisebenze ngokupheleleyo. Umcebisi weshishini unokusebenzisa idatha, izibalo, kunye namava oshishino ukucebisa esona sakhiwo seshishini.

Amaqela: Umcebisi weshishini unokucebisa ukuba kwenziwe amaqela amaninzi ngaphakathi kwisebe okanye ukuba amanye amaqela achithwa. Umsebenzi wabo unokuba kukunceda ukutshintsha indlela amaqela asebenza ngayo ngaphakathi kwenkampani ukuze usebenze kakuhle.

Ukuhamba komsebenzi/Imisebenzi. Umcebisi onjalo unokunceda ishishini lilungelelanise imisebenzi yalo, ukuhamba komsebenzi, kunye nokunye. Inokuba negalelo ekuphuculeni iziphumo zemali yenkampani.

Indawo yoshishino. Umcebisi weshishini unokunceda inkampani ibhale ikhowudi yokuziphatha. Isenokunceda inkampani ukuba ijongane nemiba yangaphakathi okanye phakathi kwamasebe enxulumene nendawo yokusebenza.

Kunye nokuninzi…

✔ Uthethwano lwezemali

Enye yeendlela ezaziwa kakhulu zokubonisana ziingcebiso zemali. Umcebisi wezezimali uhlala esebenza kunye negosa eliyintloko lemali yenkampani ukunceda inkampani ilungelelanise iinjongo zayo zemali. Lo msebenzi ubandakanya ukuphonononga imida yenzuzo, i-overhead, indlela yokuchitha imali, imbuyekezo kutyalo-mali, njl.

Ukongeza, umcebisi wezezimali uhlalutya yonke indawo kunye neepotfoliyo zenkampani. Injongo yalo msebenzi kukwenza ukuba inkampani ikwazi ukumisela iindleko ezinokwenzeka kunye namathuba eeprojekthi zayo.

Kukho eminye imiba eliqela umcebisi wezezimali anokunceda ngayo ishishini. Imizekelo ibandakanya iindlela zotyalo-mali, iirhafu, i-inshorensi, iindlela zokonga imali, ukwandisa ukuya kwezinye iimarike, kuquka imida yengeniso kunye nokunciphisa iindleko zokufunyanwa kwabathengi.

✔ Uthethwano kulwazi nonxibelelwano lobuchwephesha

Abacebisi be-IT baquka uluhlu olubanzi lweengcali ezisebenza kwiinkalo ezininzi ezahlukeneyo. Ngokubanzi, abacebisi be-IT bahlulahlulwe bangamaqela amabini:

Uphuculo/utshintshe.  

Aba bacebisi bajongana nolawulo lotshintsho lwe-IT kwaye basebenze ekulungiseni iinkqubo ze-IT zenkampani. Oku kubandakanya ukuphuculwa kweenkqubo zefu, ukufuduka kwedatha, ukutshintshwa kweenkqubo zelifa, ukuzisa iinkqubo zobuchwepheshe ezixhamlayo ezifana neteknoloji yeBlockchain okanye iinjini zeDatha enkulu, njl.

Ukungaphuculi/uLondolozo

Abanye abacebisi be-IT ngokubanzi abanxulumananga nokutshintsha isiseko se-IT senkampani nganye. Badla ngokuqeshwa ukuba balungise iinkqubo ezikhoyo ngandlela ithile.

Oku kuquka iinjineli zesoftware eziziswe ukwenza uhlobo oluthile lweprojekthi yokukhowuda, abavavanyi bokhuseleko benzelwe ukuqinisekisa ukuba iinkqubo zenkampani azinakuqhekezwa.

✔ Uthethwano nabaphathi

Uthethwano lolawulo lubandakanya a iseti eyomeleleyo yezenzo onjongo yabo ikukwandisa indlela abaphathi abakhulu abalawula ngayo amaqela, iiprojekthi kunye namasebe mihla le. Eli licandelo elibaluleke kakhulu lomsebenzi wokubonisana kuba lijongene nendlela elisebenza ngayo ishishini ukusuka phezulu ukuya ezantsi.

Abacebisi bolawulo badla ngokuba ngabaphathi abaphezulu abanamava eminyaka yolawulo. Bahlala besebenza kunye namaqhinga angaphakathi ukunceda ukubeka isicwangciso esicacileyo esichaza iinjongo zokulawula ixesha elide.

Ukongeza, abacebisi bolawulo bahlala besebenzisa izikhokelo zolawulo olomeleleyo kunye nezifundo zezehlo ukunceda abaphathi ukuba bafumane ukuqonda kwezona ndlela zilungileyo zeshishini kunye nezona ndlela zolawulo zisebenzayo.

Injongo yokugqibela yokubonisana nabalawuli ukwandisa iindlela izixhobo zolawulo ezisetyenziselwa ukwenza ishishini lisebenze ngokufanelekileyo.

✔ Uthethwano lwezorhwebo

Abacebisi ngentengiso ngabantu bangaphandle abanokunceda inkampani iphucule iifuneli zayo zokuthengisa. Banokwazisa inkampani kwiindlela ezintsha zokwandisa yonke inkqubo yokuthengisa / yokuthengisa ukuguqula ukukhokelela ngakumbi kubathengi.

Ngokusebenzisana nomphathi wezentengiso, abacebisi beentengiso banokunikezela ngembono ekhethekileyo, yangaphandle ekuphunyezweni kwee-funnels zokuthengisa.

✔ Iingcebiso zentengiso

Njengabacebisi bamashishini, abacebisi bezentengiso ziinkokeli zeengcinga ezisebenzayo kunye neengcali ezinokunceda inkampani iguqule ngokugqibeleleyo iinkqubo zayo zokuthengisa, kubandakanywa nokuphumeza isicwangciso sokuthengisa esicwangcisiweyo seenjongo zexesha elide (ezihambelana noqikelelo). Indalo a isicwangciso sokuthengisa umxholo kwaye uncede ukuwuphumeza.

✔ Uthethwano Brand

Uphawu lwenkampani lumele ubuso boluntu kunye nokumelwa ngokubanzi kwenkampani. Ibandakanya yonke into ukusuka kwisebe le-PR ukuya kuyilo lwenkampani, uphawu kunye nemifanekiso ebonakalayo.

Ngokusisiseko, uphawu lwenkampani lulo naluphi na umfuziselo wenkampani. Ukuphucula uphawu lwenkampani kubaluleke kakhulu njengokuphucula iinkqubo zentengiso kunye nokuthengisa kunye nokuhamba komsebenzi.

Umcebisi wophawu unokunceda ishishini fumanisa iindlela ezintsha zokubonisa impahla yenkampani eluntwini ngeyona ndlela inomtsalane neluncedo.

Oku kunokuquka ukuyila iilogo ezahlukeneyo kunye nezinto ezibonwayo, kwaye kunokubandakanya ukusebenzisa ezona ndlela zingcono zobudlelwane boluntu ukuqinisekisa ukuba umbono wenkampani ulungile.

✔ Uthethwano lwezomthetho

Abacebisi bezomthetho liqela labacebisi abadla ngokubandakanya amagqwetha aneminyaka yamava. Iifemu zokucebisa ngokusemthethweni ziya kuthumela iingcali ezinokunceda ishishini lakho ngomba othile womthetho.

Amashishini aphinda aqeshe umcebisi wezomthetho xa efuna amacebiso ngendlela yokusingatha iimbambano ezithile ezingokwasemthethweni okanye xa efuna ingcali eya kubancedisa ukuba bathobele imithetho nemithetho karhulumente.

✔ Uthethwano ngobudlelwane boluntu

Abacebisi bobudlelwane boluntu banxulumene nabacebisi bophawu. Isizathu kukuba bancedisa ukudala umfanekiso ongcono woluntu wenkampani. Nangona kunjalo, abacebisi be-PR bagxile ngokupheleleyo kumsebenzi we-PR kwaye kungekhona kwi-brand yenkampani ngokubanzi.

✔ Uthethwano lokuphunyezwa

Ukuphunyezwa kokubonisana luhlobo oluncinci lokubonisana ngokubanzi apho umcebisi esebenza njenge-quasi-contractor. Abacebisi bokuphunyezwa bancedisa ishishini ukuba liphumeze isisombululo esicetyiswayo kwaye linike ulwazi oluneenkcukacha malunga nendlela yokusombulula imiba yeshishini.

Bahlala bencedisana namaqela angaphakathi enkampani kwaye beza nolwazi kunye namava asebenzayo okusombulula iingxaki ezithile zenkampani.

✔ Ukubonisana ngotyalo-mali

Abacebisi botyalo-mali badla ngokusebenza njengenxalenye yabacebisi bezemali. Isizathu kukuba banikezela ngeengcebiso zezemali zoshishino, kodwa benze oko ngokukodwa kwi-investment niche.

Abacebisi botyalo-mali banceda inkampani ukuba ibambe amathuba kwaye yonge izixhobo. Ngokungafaniyo nabacebisi bezemali, abacebisi botyalo-mali bahlala benobuchule kunye namava kwiingcebiso ze-asethi yezemali kunye neebhanki zotyalo-mali.

✔ Uthethwano olungqamene nomsebenzi

Abacebisi bemisebenzi ethile luhlobo oluncinci lokubonisana ngokubanzi olusebenza kwiindawo ezahlukeneyo ezahlukeneyo. Bagxininisa ekuncedeni ishishini ngenjongo ethile, kunokuba badityaniswe neshishini elithile okanye isebe langaphakathi.

🎯 Izixhobo zokubonisana

Zininzi izixhobo zokubonisana neshishini, siya kuhlola ezona zibalaseleyo:

✔ Izixhobo zokuthelekisa

Ukumakisha yenye yezinto zokuqala onokuthi uzenze kubathengi. Le yinkqubo apho ngokusisiseko uthelekisa umxhasi wakho nabakhuphisana nabo. Izinto oza kuziqwalasela ziya kubandakanya:

• Iindleko zokuvelisa
• Ixesha lomjikelo wenkqubo
• Ingeniso
• Ukunyuka kwabasebenzi

Njengenxalenye yale nkqubo, unokude ulinganise umxhasi wakho ngokuchasene neenkokeli kushishino lwabo, nokuba abakhuphisani ngokuthe ngqo. Oku kuya kwenziwa ukubona ukuba yintoni efunekayo ukuze ufumane impumelelo yexesha elide.

Ayisosixhobo sedijithali, kodwa yinkqubo eyamkelweyo ekufuneka ifundwe ngabo bonke abacebisi beshishini.

Ukuqinisekisa ukuba ibhenchmarking yakho inefuthe ngokwenene, kuya kufuneka uphuhlise indlela elula yokubonisa kwaye ubonise ulwazi kubathengi bakho.

✔ Isisombululo solawulo lobudlelwane bomthengi olufikelelekayo

Inkqubo yolawulo lobudlelwane bomthengi (CRMS) ibalulekile kumcebisi weshishini wale mihla. ICRMS inceda ukulawula imisebenzi yeshishini lakho. intengiso kunye neentengiso. Ngapha koko, inokulawula lonke unxibelelwano lwabathengi bakho neshishini lakho.

Ikuvumela ukuba ubone yonke into kwindawo enye-ikhokelela, ukuthengisa, apho abathengi baxhomekeke kumava abathengi. Ngokusisiseko, ilawula ubudlelwane bakho nabathengi.

Xa kuziwa ekuveliseni izikhokelo ezininzi, ukuguqula amathemba abe ngabathengi abasebenzayo, kunye nokulandelela imiba yabathengi, iCRMS ixabiseke kakhulu. Ezinye zezona nkqubo zidumileyo ziquka iZoho, iSalesforce, kunye nePipedrive. Yenza uphando kwaye ufumanise ukuba leliphi iqonga elifanelekileyo lokulawula abathengi bakho kwixesha elizayo.

✔ Uhlalutyo lwe-SWOT

Sele silukhankanye umlinganiselo. Uhlalutyo lwe-SWOT lukwintsimi efanayo njengenye yezona zixhobo ezixabisekileyo kubacebisi. Nangona kunjalo, uhlalutyo lwe-SWOT lujolise ngakumbi kwinkampani okanye kwisebe lilonke, ngelixa ukulinganisa kunokwenziwa kwiinkqubo zomntu ngamnye.

SWOT ithetha Amandla, Ubuthathaka, Amathuba kunye Nezoyikiso. Xa udibana nabathengi, inyathelo lokuqala elibalulekileyo kukucela iqela lolawulo ukuba lithathe inxaxheba kuhlalutyo lwe-SWOT.

Ubacela ukuba bajonge ngokunyanisekileyo amandla abo kunye nobuthathaka babo. Basenokuchonga amathuba anokubakho kunye nezoyikiso kwishishini labo.

Oku akwenzi nje ukuba abathengi bakho bacinge ngokubanzi nangesicwangciso-qhinga, kodwa ikwakunika nokuqonda okubalulekileyo apho bacinga ukuba ishishini labo likuyo.

A ngeenkonzo zethu, sinikezela ngezixhobo zophononongo zohlalutyo lwe-SWOT ezinokwenziwa lula ukwenza le nkqubo ibe yimpepho.

✔ Sebenzisa ikhadi lamanqaku elilungelelanisiweyo

Ikhadi lamanqaku elilungelelanisiweyo yindlela yokulinganisa ukusebenza kombutho. Ikhadi lamanqaku aBalanced likunika uluhlu olubanzi lweemetrics ezinokulandelelwa kwaye zibekwe esweni ekuhambeni kwexesha.

Oku kuluncedo ngakumbi ekulinganiseni iziphumo zomsebenzi owenzayo ukubumba ngokutsha isikhokelo sobuchule somthengi. Ikhadi lamanqaku elilinganisiweyo lingabandakanya imilinganiselo efana nale:

• Ukwabelana kwimakethi
• Ijikisiwe
• Ukuzibophelela kwabasebenzi
• Iinzuzo
• Ukwaneliseka kwabathengi
• mfanelo

Ungadibanisa le milinganiselo nelinye igama elidumileyo kule mihla, elithi “ impilo yombutho ". Ukuqonda ezi metrics kunye nendlela yokulinganisa kwiindawo ezahlukeneyo kuhambo lwakho kunye naloo mthengi kubalulekile kuhlumo lweqhinga elizayo.

Ikunika umbono omkhulu wempumelelo yakho, enokusetyenziswa njengendawo yokuthengisa abathengi bexesha elizayo. Ngamafutshane, ideshibhodi ikuvumela ukuba ube nombono ukusebenza kwakho okungaphaya kwezemali.

✔izixhobo zokulandela ixesha

Njengoko ishishini lakho lokubonisana likhula, uya kuchitha ixesha elininzi usuka kumxhasi ukuya kumxumi. Iyure apha esebenza kwiziphumo zophando enye, iyure apho intlanganiso nomnye. Oku kunokuba nzima ukugcina umkhondo kwaye kunokudala iphupha elibi xa kufika ixesha lokuthumela ii-invoyisi zakho.

Ukusebenzisa isixhobo sokulandelela ixesha njenge TimeCamp kunokuba luncedo kakhulu, ngakumbi ukuba usebenza ngesantya seyure. Ukuba awukho, izixhobo ezinje ziseluncedo kucwangciso lwakho lweshishini elizayo.

umzekelo, Ukuba unabathengi ababini, ngamnye uhlawula umrhumo ofanayo, kodwa uchitha i-75% yexesha lakho kwenye yazo, kukho into engalunganga. Le datha inokukwazi ukukukhokela ukuba uhlawule ngokuhlukileyo kwixesha elizayo, okanye ujolise ekuthengiseni kwakho uhlobo lwabathengi abaza kuthatha ixesha elincinci kwingeniso efanayo.

✔ Uphando lwabasebenzi

Yeyiphi indlela engcono yokufumana umbono wokuba ishishini liqhuba njani kunokubuza abasebenzi ngokuthe ngqo? Abantu abasemhlabeni, ngokungathi kunjalo, bahlala benombono olungileyo wendlela izinto ezinokuphuculwa ngayo.

Imbono yabo ayinakuhlala iviwa, kodwa uphando lwabasebenzi lunika ithuba lokufumana izimvo zabo kubaphathi.

Akukho kwimiba yokusebenza kuphela apho abasebenzi banokuxabiseka. Ukuziphatha kwabasebenzi okanye ukuzibandakanya kwabasebenzi kubalulekile kwimpumelelo yeshishini.

Amaqela abantu ababandakanyekayo kakhulu ayaziwa ngokuba nemveliso ngakumbi kwaye enze inzuzo eninzi. Ke ukuba kukho into engahambi kakuhle kwimarike yomsebenzi, umxhasi wakho kufuneka azi ngayo.

✔ Isoftware yolawulo lweprojekthi

Ukuba nenkqubo eqinileyo yolawulo lweprojekthi kunokwenza ubomi bube lula, ngakumbi ukuba ibhodi yakho yamkele a indlela yokusebenzisana kakhulu. Nokuba ufuna nje ukulungelelanisa iqela lakho, okanye ufuna ukubandakanya umxhasi wakho kwinkqubo, izixhobo zolawulo lweprojekthi zinokwenza umsebenzi usebenze ngakumbi.

Isitshixo ngesoftware yokucebisa ishishini enje kukwenza idatha ifumaneke kubantu abaninzi, unikeze imisebenzi ngokufanelekileyo, kwaye ulandele inkqubela phambili.

Kukho izixhobo ezininzi, eyona nto idumileyo asana , Trello ou NgoMvulo. Fumana ukuba yeyiphi ekulungeleyo kwaye uthathe ulawulo lweeprojekthi zakho zokubonisana.

Umsebenzi womcebisi weshishini unamacala amaninzi kangangokuba uya kukufumanisa kunzima ukugcina umkhondo wemisebenzi yakho yonke. Nangona kunjalo, ngezona zixhobo zibalaseleyo zokucebisa, unokwenza ubomi bakho bube lula.

Ezinye izixhobo zokubonisana zibalulekile ekufumaneni ukuqonda ngeshishini lomthengi wakho, ngelixa ezinye zinceda ukulawula eyakho.

✔ izixhobo zokuvelisa ezikhokelayo

Nazi izixhobo ezininzi iluncedo kakhulu ekuveliseni izikhokelo ezininzi kunye nokwazi iinkcukacha zoqhagamshelwano. Kukho izixhobo ezinokukunceda ukuba ufumane ulwazi oluthe kratya malunga nezikhokelo ezinokubakho, qinisekisa iidilesi ze-imeyile, uphucule iiprofayili zemidiya yoluntu, unciphise imarike, ukhokelo lwecandelo, kunye nokudala amaphulo nge-imeyile ekujoliswe kuyo kakhulu.

Ukuzithumelela ii-imeyile kubathengi ekujoliswe kubo konga ixesha. Itekhnoloji ngoku iyafumaneka ukwenza oku ngokufanelekileyo kakhulu ngexabiso eliphantsi kunye nembuyekezo utyalo-mali oluphezulu.

🎯 Ukuvala

Ngamafutshane, nokuba injongo yakho kukufumana isishwankathelo okanye, ngokuchaseneyo, uhlalutyo oluneenkcukacha kakhulu lwenkampani, kukho izixhobo ezifanelekileyo. Izisombululo ezichazwe kweli nqaku ezifana ne-Orbis, i-Manageo, i-Diane okanye i-Societe.com iya kuhlangabezana neemfuno zakho ezininzi zolwazi.

ngalinye inamandla ayo: ubutyebi bedatha, amandla okuhlalutya kwemali, i-ergonomics, iifomathi zokuthumela ngaphandle, ukuhlanganiswa kwemithombo esemthethweni njl. Chonga izinto eziphambili ngononophelo phambi kokuba ukhethe esona sisombululo sifanelekileyo.

Ewe kunjalo, akukho sixhobo siya kuthatha indawo ngokupheleleyo umsebenzi wovavanyo lwentsimi, udliwano-ndlebe kunye nobuchule boshishino. Kodwa babonelela ngesiseko esiluqilima sokuqalisa uphando lwakho kwaye bakugcinele ixesha elixabisekileyo.

Ke ungathandabuzi ukuphonononga la maqonga ahlukeneyo othumo lwakho olulandelayo lokubonisana, ukunyusa ingxowa-mali okanye iprojekthi efuna ulwazi olunzulu lwenkampani ekujoliswe kuyo. Uxhobe ngezi zixhobo, uya kuba nolwazi lwesicwangciso sokuphumelela!

Nangona kunjalo, nalu uqeqesho lweprimiyamu ekuvumela ukuba ube nenqanaba lokuguqulwa eliqhumayo amathemba kwivenkile yakho ye-intanethi.

Sishiyele uluvo