Amanyathelo angama-7 ukwakha isicwangciso esilungileyo sokuthengisa

Yintoni efika engqondweni xa ucinga ngeqhinga lokuthengisa? Sonke siye kwiintlanganiso zokuthetha malunga nokuseka isicwangciso sokuthengisa xa umntu esithi, "Sinokuhlala sicwangcisa ngonaphakade, okanye sinokungena nje senze into ethile." Kwaye ngokufanelekileyo. Iqhinga ngaphandle kokubulawa yinkcitho yexesha. Kodwa ukwenza ngaphandle kweqhinga kufana nokuthi " Ulungile, dubula, ujolise ».

Kule nqaku, sibonisa amanyathelo angama-7 ukwenza isicwangciso esihle sokuthengisa. Kodwa kuqala, ndingathanda ukunazisa kolu qeqesho lweprimiyamu olukunika izakhono.iingcebiso zokuphumelela ishishini.

Kutheni ufuna isicwangciso sokuthengisa

Ndiyakholelwa kwiqhinga. Okona kubaluleke kakhulu, ndiyakholelwa kwisicwangciso esicingisiswe kakuhle kunye nesiphumeleleyo sokuthengisa. Ndiyibonile into eyenzekayo xa amaqela amashishini abo bonke ubukhulu beqhubela phambili ngaphandle kwesicwangciso esicacileyo. Ngamafutshane, sisiphithiphithi.

Isicwangciso soshishino esiyimpumelelo, isicwangciso semarike, okanye isicwangciso sokuthengisa kufuneka sivelise ezi ziphumo zibalulekileyo:

• Cacisa izinto eziphambili ezinokuthi wonke umntu aziqonde
• Iziphumo ezicacileyo ezinokuthi nabani na azilinganise
• Izikhokelo ezicacileyo kunye neenjongo anokuthi wonke umntu azilandele kwaye azifezekise

Ngaphandle kwesicwangciso, amaqela amashishini kunye neenkokheli zenza izigqibo ngokusekelwe kokona kulungileyo okwangoku. Akunjalo ngenxa yokuba bezingca okanye benombono omfutshane, kodwa ngenxa yokuba bengawazi owona mfanekiso mkhulu.

Inqaku eliza kufundwa: Indlela yokubhala isicwangciso sokuthengisa?

Olona faniso ndinokucinga ngalo yinqanawa. Khawufane ucinge ukuba umphathi wakhwaza " Lahlela ngaphandle ", nokuba abasebenzi babengalazi icebo. Babeza kulazi njani icala abafanele baye kulo? Indlela yokunciphisa iiseyile? Okanye nokuba uhlala njani kude?

Iqela elomeleleyo lisebenza ngempumelelo ngakumbi xa liqeqeshwe kakuhle, linemiyalelo ecacileyo kwaye liyazi apho liya khona. Ukuba kukho naziphi na ezi zinto zilahlekileyo, ke yiresiphi yokwaphukelwa yinqanawa.

Kuthatha ntoni ukudibanisa isicwangciso esikhulu sokuthengisa?

Iqela lakho lokuthengisa lisenokungadingi ukwazi ukucheba iiseyile, kodwa kufuneka lazi oku kulandelayo kwisicwangciso sokuthengisa esiyimpumelelo:

• Iprofayile yomthengi echanekileyo
• Uhlalutyo lwe-SWOT
• Isicwangciso semarike esicingisiswe kakuhle
• Iinjongo zomvuzo ezithe ngqo
• Indawo ecacileyo
• Isicwangciso somsebenzi esineenkcukacha

Amaxesha amaninzi amaqhinga okuthengisa aqala ngomntu ophezulu oza nenani lokukhula elingenasizathu ngokweemfuno zabatyali-zimali, uphuhliso lwemveliso entsha, amandla okusebenza, okanye nayiphi na enye into engenanto yakwenza neentengiso.

Olu lindelo lokukhula lusasazwa kuyo yonke imimandla kwaye luphindaphinda ngokulinganayo, ngokungenasizathu, okanye ngokusekwe kwinkolelo ehlala ingenasihlahla malunga nokuba zeziphi iimarike okanye iireps ezinokugcina ukukhula okuphezulu.

Ngelishwa, ezi zicwangciso zicwangciswe kakubi zihlala zikhokelela ekuthotyweni kokuziphatha, ukunyuka kokungaphumeleli, kunye neziphumo ezibi kakhulu kwishishini.

Nokuba yeyiphi na imiyalelo evela phezulu kufuneka ibe licebo elikwaziyo ukuxhasa ukukhula okufunekayo.

Inqaku eliza kufundwa: Indlela yokuguqula ukubuyiswa komyalelo kwizicwangciso zokuthengisa?

Imfihlelo yokukhula okuzinzileyo kukudala isicwangciso esinamandla sokuthengisa ukuxhasa. Nazi amanyathelo asixhenxe endiyincomayo ekudaleni olu hlobo lwesicwangciso.

Inyathelo 1. Vavanya apho ubukhona kwaye uphi ngoku

Ngaphambi kokuba uqalise ukucwangcisela ikamva, qala ngokujonga kwixesha elidlulileyo. Yenza uhlolo lonyaka odlulileyo womsebenzi kwaye ubuze imibuzo efana nale:

• Wenze ntoni kunyaka ophelileyo? Kwakhona umbe kwiinombolo zakho zentengiso kwaye ujonge iimethrikhi eziphambili ezifana.
• Iqela lakho lithengise malini?
• Ngubani owayithengisayo?
• Bayithengise kubani?
• Ingakanani isiphumo sokuphinda ishishini?
• Ngabaphi abathengi abachaze eyona nzuzo incinci kunye neyona ngeniso? Qiniseka ukuba wongeza ixesha lokuxhasa!
• Yintoni etshintshileyo?
• Ubekwe njani ukuze ufezekise iinjongo zengeniso ozichongileyo?
• Yeyiphi eyona ndawo isengqiqweni yokukhangela ukukhula?
• Yintoni ekhoyo ukuxhasa ukukhula okunqwenelwayo?
• Yeyiphi inkxaso eyongezelelweyo eya kufunwa liqela lakho ukuphumeza ukonyuka okufunekayo?

Ngokuqonda apho ubuye khona, unokuqalisa ukugqiba apho kufuneka uye khona.

Inyathelo 2. Yenza iprofayile efanelekileyo yomthengi ecacileyo

Kumashishini amaninzi, 80% ingeniso ivela 20% umxhasi. Ngokuphonononga unyaka wakho wangaphambili, unokugqiba ukuba ngabaphi abathengi abachitha imali eninzi, bathenge ngaphezu kwemveliso enye, zezona zilula ukusebenzisana nazo, kwaye zibe nomjikelo omfutshane wokuthengisa.

Bonisa ukuba yintoni eyenziwa ngabathengi bakho kwaye wenze uluhlu lwezo migaqo. Oku kuya kuba yinqobo efanelekileyo yomthengi wakho. Gcoba kwi-demographics kunye neepsychographics zomthengi wakho ofanelekileyo ukwenza iprofayile ebanzi yeereps zakho.

Iprofayile yomthengi efanelekileyo ibonelela ngezikhokelo kwiireps zakho zokuthengisa ezibanceda bachithe ixesha labo ngokufanelekileyo kumathuba anokwenzeka okuguqula kunye nokuhambisa abathengi abathembekileyo ngokukhawuleza.

Inyathelo 3. Ixesha le-SWOT Analysis

Uhlalutyo lwe-SWOT ndikuxelele ukuba umi kakuhle kangakanani ekukhuliseni iiakhawunti zakho ezikhoyo, ufumane iiakhawunti ezintsha ezifana nezo unazo, kwaye ufumane abathengi abatsha abafanelekileyo? I-SWOT ibandakanya uvavanyo lwamandla akho, ubuthathaka, amathuba kunye nezoyikiso (SWOT).

I-SWOT ayingomsebenzi kwintelekelelo. Kufuneka isekelwe ngokwenyani kangangoko kunokwenzeka, ke fumana intengiso yakho, ukuthengisa, kunye namaqela emveliso kunye ukwenza i-SWOT.

Umsebenzi wakho kukufumanisa ukuba ungawasebenzisa njani amandla akho ukuze usebenzise amathuba. Qwalasela ubuthathaka bakho kunye nezoyikiso, imiqobo yangaphakathi nangaphandle eya kuthintela ukukwazi kwakho ukufezekisa ezi njongo.

Zibuze wena kunye neqela lakho ukuba yintoni ekufuneka yenziwe ukunciphisa ezi zoyikiso kunye nobuthathaka.

Inqaku eliza kufundwa: Uqinisekisa njani abathengi bakho abanokubakho?

Cacisa kwimigudu yakho. Phanda ngezizathu zokuba ungathengisi ngaphezulu kubathengi abakhoyo kunye nezizathu zokuba iireps zinengxaki yokuvala ishishini.

Qonda ukuba zeziphi iimveliso ezithengiswa kakuhle kwaye kutheni. Uya kufuna olu lwazi ukwakha isicwangciso sakho.

Inyathelo 4. Chaza isicwangciso esicacileyo semarike

Ngoku sele uzivavanyile ukuba ubukhe wasebenza ntoni, qala ucinge apho uya khona.

Ngoku lixesha lokucinga ngesicwangciso semarike. Qwalasela le mibuzo ilandelayo esekwe kumsebenzi wakho ukuza kuthi ga ngoku:

• Ungakhula kude kangakanani iiakhawunti ezikhoyo?
• Ungazisebenzisa njani iiakhawunti ezikhoyo ukuze ufumane ukuthunyelwa?
• Ungayinyusa kangakanani ingeniso kwimimandla esele ikhona ngeemveliso ezikhoyo?
• Ungayinyusa kangakanani ingeniso yakho kwimimandla esele ikhona ngeemveliso ezintsha
• Ungayinyusa kangakanani ingeniso yakho ngaphandle kwemimandla ekhoyo ngeemveliso ezikhoyo?
• Ungayinyusa kangakanani ingeniso yakho ngaphandle kwemimandla ekhoyo ngeemveliso ezintsha?

Kusenokwenzeka ukuba owona mvuzo uphantsi kwaye ukhawulezayo uya kuvela kwiiakhawunti esele zikhona. Eyona ngeniso icothayo kwaye ibiza kakhulu iya kuvela ekukhuleni kwentengiso yemveliso emitsha kwimimandla emitsha. Bendiya kuqalisa le nkqubo ngezicwangciso zeakhawunti eziphambili kubathengi bakho abaphezulu abali-10.

Inyathelo 5. Yenza iinjongo zengeniso ezicacileyo

Xa udibanisa iinjongo zakho zengeniso kunye nesicwangciso semarike osidalile ngokusekelwe kuvavanyo lwexesha elidlulileyo kunye nemeko yangoku, unokuvelisa iinjongo zengeniso ezichanekileyo zemimandla kunye nabantu ngabanye.

Ngoku lixesha lokucinga malunga nenkxaso iqela lakho lokuthengisa elidinga ukufezekisa ezi njongo. Fumana iqela lakho lezentengiso, iqela lezentengiso, kunye neqela lemveliso kunye ukuze usebenze kwisicwangciso.

Ukunikezela ngeqela lakho elitsha, izabelo ezingenasiseko ziyakushiya onke amaqela edanile kwaye edanile.

Inyathelo lesi-6. Phuhlisa kwaye unxibelelane ngokuma okucacileyo

Isicwangciso semarike osidalile siya kukunceda ubone ukuba kufuneka ulibeke njani ishishini lakho kunye neemveliso ukuze ufezekise ukukhula. Khumbula ukuba unamacandelo emarike ahlukeneyo adinga isicwangciso esicacileyo sokubeka.

Akwanelanga ukucela abathengisi ukuba bamisele indawo. Ukuthengisa, ukuthengisa, kunye namaqela emveliso kufuneka asebenze kunye ukudala abantu bomthengi okanye iinkcazo zokubeka kunye neziphakamiso zexabiso ezijongana nemfuno nganye eyahlukileyo.

Inyathelo 7. Sula isicwangciso somsebenzi, ingcinga efanelekileyo yesicwangciso esilungileyo sokuthengisa

Sidla ngokuthumela abathengisi ukuze babeke phambili umsebenzi wabo ngokwabo. Ukuba ufuna i-reps yakho iphumelele, lixesha lokuseka i-funnel kunye nenkqubo yokucwangcisa amathuba esebenza kakuhle.

Ngoku ukuba uyazi ukuba ingakanani ingeniso ekufuneka uyifumene kwaye kufuneka ivela phi, umthengisi ngamnye kufuneka enze i-funnel ebonisa indlela abaceba ngayo ukuvelisa loo ngeniso. Basenokuba nempumelelo engaphezulu yokusebenza kunye nokuthengisa kunye nokubandakanya izikhokelo ezikhoyo ezixhasa iinjongo ezithile.

Inqaku eliza kufundwa: Uwaphucula njani amava akhoumsebenzisi kwiwebhusayithi yakho?

Njengoko iireps zakho zenza ifanitshala yazo, ziqeqeshe ukuba zizibuze le mibuzo ilandelayo:

• Kufuneka ndifumane malini ngohlobo ngalunye lomvuzo?
• Leliphi inqanaba lentengiso elimele oku?
• Zingaphi iifowuni ezimele oku?
• Imele ixesha elingakanani oku?

Ukuba ndifowunela abathengi abakhoyo, zingaphi iifowuni ekufuneka ndizenze ukuvala abathengi abalishumi abakhoyo kwiimveliso ezintsha?

Bangaphi abaxhasi abatsha abafanelekileyo ekuya kufuneka ndibafowunele ukuze ndivale? Thatha iimpendulo zale mibuzo yefanitshala kwirep nganye, kunye nezenzo ezilandelayo kunye namaxesha. Kodwa ungakhathazeki kancinci malunga nemihla yokuvala kunye nokunye malunga nezenzo ezilandelayo kunye nemihla yesenzo esilandelayo.

isiphelo

La manyathelo asixhenxe enza isiseko seqhinga lokuthengisa eliphunyeziweyo. Ekupheleni kwale nkqubo, iqela lakho lokuthengisa liya kuba nezinto eziphambili ezicacileyo eziqondwa ngumntu wonke, iziphumo ezicacileyo ezinokulinganisa wonke umntu, izikhokelo ezicacileyo ezinokulandelwa ngumntu wonke, kunye neenjongo ezicacileyo wonke umntu anokusebenzela.

Uya kuba uyilungisile inqanawa kwaye uya kuba ukulungele ukuqalisa uhambo oluyimpumelelo. Inqanawa ithintelwe! Nangona kunjalo, nalu uqeqesho olukuvumela ukuba ube nalo izinga loguqulo oluqhumayo kwivenkile yakho ye-intanethi. Likhonkco elidityanisiweyo.

Sishiyele uluvo