Indlela yokubhala isicwangciso sokuthengisa?

Gqitha ukukhutshwa kwemveliso entsha, ukuphuhlisa izabelo zayo zemarike okanye ukwakha ukuthembeka kwabathengi: zonke iinjongo zoshishino ezifunayo Isicwangciso sentengiso yakhiwe kwaye icinga. Kodwa uhamba njani malunga nokuyila isicwangciso sokuthengisa esinempembelelo kunye nenguqu? Ukusuka kuhlalutyo lokuqala lwemarike ukuya kwinkcazo yezenzo zokusebenza, kubandakanywa uphuhliso lwesicwangciso esisebenzayo somxholo, ukuyilwa kwe isicwangciso sentengiso ifuna indlela kunye nobuchule.

Kweli nqaku, fumana inyathelo ngenyathelo ukuba ungayenza njani ngempumelelo imaphu yendlela yakho yokuthengisa. Iingcebiso ezisebenzayo kunye neetemplates zesicwangciso ziya kukunceda wenze isakhelo esomeleleyo samaphulo akho exesha elizayo. Ngaba ukulungele ukuqalisa ukubhala isicwangciso sokuthengisa se-ROI? Masihambe !

🥀 Hlalutya imeko yakho yangaphakathi nangaphandle

Ukuhlalutya okusingqongileyo kwangaphakathi nangaphandle linyathelo elibalulekileyo ekuphuhliseni a isicwangciso sokuthengisa esiluqilima. Ivumela ukuba siqonde amandla kunye nobuthathaka benkampani kunye namathuba kunye nezisongelo ezikhoyo kwindawo yayo. Uhlalutyo lwangaphakathi lokusingqongileyo lubandakanya ukuvavanya izixhobo zenkampani, izakhono kunye nobuchule. Oku kubandakanya ukuphonononga iimveliso okanye iinkonzo zayo, iinkqubo zangaphakathi, ubume bequmrhu kunye nemithombo yemali. Olu hlalutyo lunceda ukuchonga amandla apho inkampani inokuxhomekeka kuwo kunye nobuthathaka ekufuneka iphucule.

Uhlalutyo lokusingqongileyo lwangaphandle lugxile izinto zangaphandle ezinokuchaphazela inkampani. Oku kubandakanya ukufunda imarike, iintsingiselo zabathengi, abo bakhuphisana nabo, amaqabane oshishino, imimiselo karhulumente kunye nemiba yezoqoqosho. Olu hlahlelo lunceda ekuchongeni amathuba okubanjwa kunye nezoyikiso inkampani enokujongana nayo.

🥀 Misela iinjongo zakho zentengiso

Xa kuziwa ekubekeni iinjongo zokuthengisa, kubalulekile ukulandela a Indlela SMART. Oku kuthetha ukuba iinjongo zakho kufuneka zingqale, zibe nokulinganiseka, zifikeleleke, zifaneleke kwaye zibekelwe ixesha.

Ngqo ngqo: Iinjongo zakho kufuneka zicace kwaye zingqale, zichaze into ofuna ukuyifeza. Umzekelo, endaweni yokuthi "ukwandisa intengiso", unokuthi "yandisa i I-10% yokuthengisa kwikota elandelayo."

Inomlinganiselo: Kufuneka ukwazi ukulinganisa kunye nokulinganisa iinjongo zakho. Oku kuya kukuvumela ukuba ulandele inkqubela yakho kwaye uvavanye impumelelo yakho. Ngokomzekelo, Unokulinganisa intengiso ngokwengeniso okanye inani leeyunithi ezithengisiweyo.

Kuyafezekiswa: Usukelo lwakho lufanele lube lolokwenene yaye lufikeleleke. Kubalulekile ukuqwalasela izixhobo ezikhoyo, izithintelo kunye nezinto zangaphandle ezinokuchaphazela iziphumo zakho.

Efanelekileyo: Iinjongo zakho kufuneka zihambelane nesicwangciso esipheleleyo senkampani yakho. Bamele bancede ukufezekisa iinjongo zakho zeshishini kwaye bahlangabezane neemfuno zemarike yakho ekujoliswe kuyo.

Ixesha elilinganiselweyo: Kufuneka uchaze ixesha elithile ofuna ukufezekisa iinjongo zakho. Oku kuya kukunceda uhlale ugxile kwaye ubeke imihla ebekiweyo eyinyani.

🥀 Chaza isicwangciso sakho sokuthengisa

Ukuchaza isicwangciso esiluqilima sokuthengisa kubalulekile ekufezekiseni iinjongo zeshishini lakho. Nanga amanyathelo aphambili ekuchazeni isicwangciso sakho sokuthengisa:

Uhlalutyo lwemarike : Qala ngokuhlalutya imarike yakho ekujoliswe kuyo, kuquka iimfuno zabathengi, izinto ozikhethayo kunye nokuziphatha. Kwakhona chonga abo ukhuphisana nabo kwaye uvavanye indawo abakuyo kwimarike.

Iinjongo zentengiso: Chaza iinjongo ezicacileyo kunye nezicacileyo ofuna ukuzifezekisa ngesicwangciso sakho sokuthengisa. Ezi njongo kufuneka zihambelane neenjongo zeshishini lakho kwaye zinokulinganiseka.

Ukwahlula kunye nokujolisa: Yahlula imakethi yakho ibe ngamacandelo ahlukeneyo ngokusekwe kwiikhrayitheriya ezinje ngokubalwa kwabantu, indlela yokuziphatha yokuthenga, okanye iimfuno ezithile. Emva koko khetha awona macandelo afanelekileyo kwaye uchaze abaphulaphuli ojolise kubo.

Ukubekwa : Qinisekisa ukuba ufuna ukubeka ishishini lakho, iimveliso okanye iinkonzo ezingqondweni zabathengi bakho ojolise kubo. Chonga iingenelo zakho zokukhuphisana kwaye uphuhlise umyalezo ocacileyo nowahlukileyo.

Umxube wentengiso: Phuhlisa umxube wakho wokuthengisa ngokumisela izicwangciso ezifanelekileyo ze-4Ps (imveliso, ixabiso, ukuhanjiswa kunye nokukhuthazwa). Chaza indlela oza kuyila ngayo, isikhundla, ixabiso, usasaze kwaye ukhuthaze izibonelelo zakho ukufikelela kubaphulaphuli ojolise kubo.

Bhajethi: Yabela izibonelelo zemali eziyimfuneko ukuphumeza isicwangciso sakho sokuthengisa. Qinisekisa ukuba uya kulwaba njani uhlahlo lwabiwo-mali phakathi kwemisebenzi eyahlukeneyo yokuthengisa.

Isicwangciso sokwenza: Phuhlisa isicwangciso sesenzo esineenkcukacha ukuphumeza isicwangciso sakho sokuthengisa. Chaza imisebenzi ethile, uxanduva, imihla ebekiweyo, kunye nezenzo zokulandelela into nganye yesicwangciso sakho.

🥀 Phuhlisa isicwangciso sakho somsebenzi

Emva kokuba uchaze isicwangciso sakho sokuthengisa, kufuneka uphuhlise isicwangciso sesenzo esicacileyo sokusiphumeza. Nanga amanyathelo angundoqo okuphuhlisa isicwangciso sokusebenza esisebenzayo:

Chaza imisebenzi: Chonga imisebenzi ethile ekufuneka uyenzile ukuphumeza isicwangciso sakho sokuthengisa. Ngokomzekelo, oku kunokubandakanya ukuyila iikhankaso zentengiso, ukudala umxholo wokuthengisa, ukuthatha inxaxheba kwimicimbi, okanye ukuseka iinkqubo zokunyaniseka.

Yabela uxanduva: Qinisekisa ukuba ngubani oza kuba noxanduva lomsebenzi ngamnye. Yabela imisebenzi ethile kumalungu eqela lakho okanye amaqabane angaphandle ukuba kuyimfuneko.

Misela imihla ebekiweyo : Misela imihla emisiweyo ecacileyo yomsebenzi ngamnye. Oku kuya kukunceda uhlale usendleleni kwaye unamathele kwishedyuli yakho.

Yabela izixhobo: Yabela izinto ezifunekayo kumsebenzi ngamnye, kuquka ixesha, imali nobuchule. Qinisekisa ukuba unezixhobo ezifunekayo ukuze ugqibezele umsebenzi ngamnye.

Chaza amanyathelo okulandelela: Gqiba ukuba uya kulinganisa njani impumelelo yomsebenzi ngamnye. Oku kunokubandakanya iimethrikhi ezinje ngenani lezikhokelo ezenziweyo, izinga lokuguqulwa, i-ROI, okanye ukwaneliseka kwabathengi.

Vavanya imingcipheko: Chonga imingcipheko enokuthi ichaphazele isicwangciso sakho somsebenzi kwaye uphuhlise izicwangciso zokuhlangabezana nazo.

Phonononga rhoqo: Hlaziya isicwangciso sakho somsebenzi rhoqo ukuze uqinisekise ukuba usendleleni yokufezekisa iinjongo zakho zentengiso. Ukuba kuyimfuneko, yenza uhlengahlengiso kwisicwangciso sakho sokuphucula ukusebenza kwakho.

🥀 Lawula ukusebenza kwesicwangciso sakho

Nje ukuba uphuhlise kwaye uphumeze isicwangciso sakho somsebenzi, kubalulekile ukujonga ukusebenza kwesicwangciso sakho sokuthengisa. Nanga amanye amanyathelo abalulekileyo okulawula ngokukuko ukusebenza kwesicwangciso sakho:

Seta iinjongo zokusebenza: Chonga izalathisi zokusebenza eziphambili ezifanelekileyo (KPIs) ukuvavanya impumelelo yesicwangciso sakho sokuthengisa. Oku kunokubandakanya imilinganiselo yokuguqulwa, ingeniso eyenziweyo, imbuyekezo kutyalo-mali (ROI) okanye ulwazi lophawu.

Qokelela kwaye uhlalutye idatha: Sebenzisa inkqubo yokuqokelela idatha ukulandelela ukusebenza kwemisebenzi yakho yokuthengisa. Sebenzisa izixhobo zokuhlalutya ukulinganisa kunye nokuvavanya iziphumo ngokuchasene neenjongo zakho.

Yenza iimvavanyo rhoqo: Cwangcisa ukuphononongwa rhoqo ukuhlalutya idatha kunye nokuvavanya ukusebenza kwesicwangciso sakho sokuthengisa. Chonga amandla kunye nobuthathaka ukuze kuthathwe amanyathelo okulungisa ukuba kuyimfuneko.

Lungisa kwaye ulungiselele: Sebenzisa ulwazi oluvela kuvavanyo ukwenza uhlengahlengiso kwisicwangciso sakho sokuthengisa. Chonga izicwangciso ezisebenza kakuhle kwaye zomeleze, ngelixa ulungisa okanye ulahla ezo zingavelisi iziphumo ezifunwayo.

Nxibelelana ngeziphumo: Yabelana ngeziphumo kunye nokuqonda kunye namalungu eqela lakho okanye abachaphazelekayo abafanelekileyo. Oku kuya kukhuthaza ukungafihli kwaye kuvumele wonke umntu ukuba aqonde ifuthe lesicwangciso sakho sokuthengisa.

Hlala uphaphile: Ubume bentengiso buhlala buguquka, ngoko ke kubalulekile ukuhlala uguquguquka kwaye uguquguquke. Beka iliso kwiintsingiselo zemarike, phendula kwiinguqu kwaye ulungelelanise isicwangciso sakho ngokufanelekileyo ukugcina ukusebenza.

🥀 Ukuvala

Ukuqukumbela, ukubhala isicwangciso sokuthengisa esisebenzayo kubalulekile kwimpumelelo yeshishini lakho. Ngokulandela indlela ecwangcisiweyo kunye nokuqwalasela izinto eziphambili ezifana nokuhlalutya kweemarike, iinjongo zentengiso, ukwahlula kunye nokujoliswa, ukubeka, ukuxuba ukuthengisa, uhlahlo lwabiwo-mali kunye nesicwangciso sesenzo, unokuphuhlisa isicwangciso esiqinileyo nesinokwenyani.

Isicwangciso sokuthengisa esibhalwe kakuhle siyakwenza ukuba wenze izigqibo ezizizo, wabele izixhobo zakho ngobulumko kwaye wandise iinzame zakho zokufezekisa iinjongo zeshishini lakho. Kuya kukunceda ukuba uhlale ugxininisekile, ulinganise ukusebenza kwakho kwaye ulungelelanise isicwangciso sakho ngokusekelwe kwiziphumo ozifumanayo.

Khumbula ukuba ukubhala isicwangciso sokuthengisa yinkqubo ephindaphindwayo. Kubalulekile ukuyiphonononga rhoqo, ukubeka iliso kwiintsingiselo zemarike kwaye ulungele ukwenza uhlengahlengiso njengoko imeko yeshishini lakho itshintsha. Unokufunda ngakumbi malunga intengiso yangaphakathi.

FAQ

Umbuzo: Yintoni isicwangciso sokuthengisa?

IMPENDULO: Isicwangciso sokuthengisa luxwebhu oluchaza iinjongo, izicwangciso kunye neentshukumo ekufuneka ziphunyezwe ukukhuthaza imveliso, inkonzo okanye ishishini. Isebenza njengesikhokelo kuyo yonke imisebenzi yokuthengisa kunye nonxibelelwano.

Umbuzo: Ziziphi izinto eziphambili zesicwangciso sokuthengisa?

A: Izinto eziphambili zesicwangciso sokuthengisa ziquka ukuhlalutya kweemarike, iinjongo zokuthengisa, ukwahlula kunye nokujoliswa, ukubeka, ukuxuba ukuthengisa (imveliso, ixabiso, ukuhanjiswa, ukukhuthazwa), uhlahlo lwabiwo-mali kunye nesicwangciso sokuthengisa.

Umbuzo: Kutheni kubalulekile ukuba nesicwangciso sokuthengisa?

A: Isicwangciso sokuthengisa sikunceda ukuba ubeke ulwalathiso olucacileyo kwimisebenzi yakho yokuthengisa, ukwaba izixhobo zakho ngokufanelekileyo, ukulinganisa ukusebenza kwakho kunye nokulungelelanisa isicwangciso sakho ngokusekelwe kwiziphumo. Kuyanceda ukuba uhlale ugxile kwiinjongo zakho kwaye ukwandise ukusebenza kakuhle kwemizamo yakho yokuthengisa.

Umbuzo: Ndiqala njani ukubhala isicwangciso sokuthengisa?

A: Ukuqala ukubhala isicwangciso sokuthengisa, kubalulekile ukuqhuba uhlalutyo olunzulu lwemarike, uchaze iinjongo ezicacileyo kunye nezicacileyo, ukuchonga abaphulaphuli bakho abajoliswe kuyo, kwaye uphuhlise isicwangciso sokumisa. Emva koko unokuphuhlisa umxube wakho wokuthengisa kwaye wenze isicwangciso sesenzo esineenkcukacha.

Umbuzo: Indlela yokulinganisa ukusebenza kwesicwangciso sokuthengisa?

A: Ukusebenza kwesicwangciso sokuthengisa kunokulinganiswa kusetyenziswa izalathisi eziphambili zokusebenza (KPIs) ezifana nezinga lokuguqulwa, ingeniso eyenziwe, imbuyekezo yotyalo-mali (ROI) okanye ulwazi lophawu. Kubalulekile ukuqokelela nokuhlalutya idatha rhoqo ukuvavanya iziphumo ngokuchasene neenjongo ezimiselweyo.

Umbuzo: Ngaba ndimele ndihlolisise isicwangciso sam sokuthengisa rhoqo?

Ewe ngokunjalo, Kucetyiswa ukuba uphonononge isicwangciso sakho sokuthengisa rhoqo. Ubume bemarike buguquka ngokukhawuleza, ngoko ke kubalulekile ukuba uhlale uguquguquka kwaye uguquguquke. Ukuphonononga isicwangciso sakho ngamaxesha athile, jonga iintsingiselo zemarike, uvavanye iziphumo ezifunyenweyo kwaye wenze uhlengahlengiso oluyimfuneko ukuze ukwandise ukusebenza kwakho.

Nangona kunjalo, ukuba ufuna ukuthatha ulawulo lwemali yakho yobuqu kwiinyanga ezintandathu, ndincoma kakhulu esi sikhokelo.

Sishiyele uluvo