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Ithegi: inzuzo yokuthengisa umxholo

Isicwangciso sokuThengisa isiqulatho

By UFaustin Djoufouet Kuthunyelwe kuyo Marketing
Isicwangciso sokuThengisa isiqulatho

Ukuthengiswa komxholo kukudala kunye nokusasazwa kwezixhobo zokuthengisa zedijithali ngenjongo yokwandisa ulwazi lwe-brand, ukuphucula umgangatho weenjini zokukhangela, kunye nabaphulaphuli ababandakanyekayo. Amashishini ayisebenzisela ukukhulisa izikhokelo kunye nokuvumela ukuthengisa usebenzisa i-website analytics, uphando lwegama elingundoqo, kunye neengcebiso zesicwangciso esijoliswe kuyo. Ukuthengisa umxholo ke ngoko sisicwangciso sexesha elide. Kweli nqaku, ndikubonisa indlela yokuhlanganisa isicwangciso sokuthengisa umxholo. Kutheni ukuthengiswa komxholo kubaluleke kakhulu kwishishini?

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Yintoni ukuthengisa umxholo?

By UFaustin Djoufouet Kuthunyelwe kuyo Marketing
Yintoni ukuthengisa umxholo?

Yintoni omele uyazi malunga nokuthengiswa komxholo? Ukuthengiswa komxholo yinkqubo yokupapasha rhoqo umxholo ofanelekileyo abaphulaphuli abafuna ukuwusebenzisa ukuze bafikelele, babandakanyeke, kwaye baguqule abathengi abatsha. Oku kuthetha ukuba iibrendi zisebenza ngakumbi njengabapapashi. Benza umxholo kwiitshaneli ezitsala iindwendwe (iwebhusayithi yakho). Ukuthengiswa komxholo akufani nokuthengisa ngomxholo. Ujolise kubathengi, ukujongana nemibuzo yabo ebalulekileyo, iimfuno kunye nemingeni. Kweli nqaku, ndiya kukunika inkcazo, kutheni iinkampani ezininzi ezinkulu ziyisebenzisela ukuvelisa i-ROI eninzi kwiintengiso zabo. Kwaye kutheni kufuneka uqale ukuyisebenzisa kwangoko!

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