Yintoni uMphathi woLuntu kwaye ndiba nguye njani?

Yintoni uMphathi woLuntu? Yiyiphi imisebenzi yakhe? Ngokuqinisekileyo le yimibuzo eyenza eyona mpikiswano kakhulu kweli xesha lonxibelelwano loluntu. Iinkampani zabo bonke ubukhulu sele zinaBaphathi abaqeqeshiweyo basekuhlaleni abajongene nokulawula uphawu lwabo kwi-Intanethi.

UMphathi woLuntu yingcali enoxanduva lokwakha nokulawula uluntu lwe-intanethi kunye nokulawula isazisi sophawu kunye nomfanekiso, ukudala kunye nokugcina ubudlelwane obuzinzileyo kunye nobudlelwane kunye nabathengi babo, abalandeli babo kwi-Intanethi.

Ngubani onokuba nguMphathi woLuntu?

Ngokuchasene noko abaninzi banokucinga, umphathi woluntu ngumsebenzi onzima kakhulu odibanisa izakhono ezininzi kunye nezakhono. Ungazifumana ngokwakho okanye ukhawulezise inkqubo nge kulandela inkqubo yoqeqesho.

Kodwa inyani yeyokuba kunokwenzeka ukuba nokuba iprofayile yakho ihambelana nesi sikhundla, kuya kufuneka ulungiselele kakuhle ukuba ufuna ukuba ngumphathi wokwenyani wabahlali.

Inqaku eliza kufundwa: Iingcebiso zam zokuqalisa ishishini lakho kakuhle

Ngokuqinisekileyo iprofayile yokungena elungileyo ukuze ube ngumphathi woluntu oluchwepheshile, bangabantu abasele bethanda iinethiwekhi zentlalo kwaye abanayo. idosi elungileyo yovelwano, ubuchule kunye nobuchule kwaye abanobuchule kakhulu ekwakheni ubudlelwane kwi-Intanethi.

Konke oku kufuneka ugcwalise ngolwazi olunje:

• Uyilo lweqhinga
• Umphathi woluntu
• Uvavanyo nolawulo lweenkqubo kunye neeprojekthi
• Ulawulo lwengxaki
• Ingqalelo kubathengi
• Izixhobo 2.0
• Ukubhala
• Uhlalutyo lwewebhu kunye nezinye ezininzi

Amava, idiploma yoMphathi woLuntu

Ukuze ube ngumphathi woluntu olungileyo, awuyi kufuna kuphela izakhono eziphambili kunye nobuchule bale profayile, kodwa kuya kufuneka ube namava.

Eyona ndlela ilungileyo yokufumana amava kulo msebenzi kwaye enye yeempahla zakho ezilungileyo iya kuba kukusebenza kuphawu lwakho lobuqu.

Musa ukuthandabuza, ukuba ufuna ukuba ngumphathi woluntu. Eyona ndlela ilungileyo yokubonisa ukuba ungumphathi woluntu obonakalayo kukwenza iprofayile kwaye uphuhlise uphawu lwakho lobuqu.

Xa usiya kudliwano-ndlebe, baya kukucela iziqinisekiso kwaye ukuba ubonisa izenzo zakho ezilungileyo ngeprofayile yakho yobuqu, ungaphezulu kwesiqingatha apho kunye nobungqina betalente yakho.

Ukongeza, iinkampani ezininzi zikwafuna loo bhonasi eyongezelelweyo enokubonelela yingcali enenethiwekhi elungileyo yabaphembeleli bemidiya yoluntu.

Ingaba uMphathi woLuntu uxabisa malini?

Umphathi woLuntu wenze indlela yakhe phakathi kwezona ngcali zibalaseleyo njengoko abasebenzisi abaninzi becela kwaye basebenzise ulwazi ngale ndlela.

Sinokumisela iintlobo ezahlukeneyo zaBaphathi boLuntu ngokuxhomekeke kuxanduva lwabo kunye nobuchule babo. Kum, uMlawuli woLuntu ngumphathi, i-strategist ekusebenziseni iinethiwekhi zentlalo.

Inqaku eliza kufundwa: Ulenza njani iphepha leShishini likaFacebook

Ngokuqhelekileyo, ingcali ezinikele kulawulo lweintanethi zentlalo inokufumana umvuzo phakathi kwe-18 kunye ne-000 ye-euros gross ngonyaka kuxhomekeke kwinqanaba lakhe kunye nobukhulu benkampani akuyo.

Nangona kunjalo, khumbula ukuba esi sixa sinokwahluka ngokuxhomekeke kwindawo okanye amazwe. Wenza ntoni kanye kanye?

Imisebenzi yoMphathi woLuntu

Njengoko besitshilo kumhlathi odlulileyo, umphathi woLuntu ngumsebenzi wokwenyani. Ngamanye amaxesha sibhidanisa umphathi we-Twitter okanye we-Facebook kunye nomphathi woLuntu, ayisiyiyo into efanayo.

Uluntu ngumphathi oya kulawula ilizwi lenkampani kwi-intanethi kwaye anqume umfanekiso woluntu we-brand, isazisi se-2 senkampani. Oku akuyonto encinci kwaye ke ngoko kufuna izakhono zoqeqesho kunye nolwazi lobugcisa:

• Isicwangciso kunye nocwangciso
• Ukuhlelwa komxholo: iiblogi
• Ulawulo lotshintsho olubhityileyo
• Izixhobo zolawulo loluntu
• Yila izixhobo zoMphathi woLuntu
• Ukulungiswa komxholo kunye nokuzingela okupholileyo
• Ukubaliswa kwamabali kunye neTransmedia yokubalisa
• Ukukhuthaza uluntu
• Ukubeka iliso kunye nokuphulaphula ngokukhawuleza
• Ukulinganisa kunye nengxelo
• Ulwazi olunzulu lweempawu zonxibelelwano lwentlalo
• Iinethiwekhi zentlalo eziphambili: Facebook, Twitter
• B2B social networks: Linkedin
• Iinethiwekhi zentlalo kwimifanekiso: Instagram, Youtube, Pinterest, Snapchat
• I-Neurocopyrighting kunye ne-SEO yephepha
• Khangela ukuthengisa: i-SEO kunye ne-SEM
• I-Inbound Marketing and Social CRM
• Iintengiso zeNtlalo (Facebook, Twitter, Outbrain)
• Social Media Hacking

Iimpawu zomphathi weendaba zoluntu

Umthamo omkhulu uvelwano nonxibelelwano ibalulekile kwingcali yemidiya yoluntu. Ekubeni umsebenzi wakhe oyintloko kukulawula uluntu lwe-intanethi olubandakanya abasebenzisi, ukuba akanalo izakhono zokunxibelelana kwi-intanethi, uya kuba nokuncinci ukwenza.

Ukongeza, ukubhala kubalulekile, zombini ukupapasha ikopi ye-RRSS kunye nokudala amanqaku kwiiblogi zeshishini.

Uphawu lwesibini oluphambili lwale ngcali uvelwano. Iinethiwekhi zentlalo kufuneka ziqhutywe yiprofayili enovelwano, owaziyo ukuzibeka ezicathulweni zabanye, kwaye ngubani osoloko ebandakanyeka ekufumaneni isisombululo esihle kwiimfuno kunye neengxaki zabalandeli babo.

Inqaku eliza kufundwa: Uliqala njani ishishini elinempumelelo kwi-intanethi

Ukumodareyitha lolunye uphawu apho iinkampani ziya kuchazwa xa ufuna ukuqesha uMphathi woLuntu. Iprofayili e-rascible kunye ne-impulsive inokwenza umonakalo omkhulu kwi-brand ebusweni bokugxekwa komsebenzisi.

Ungquzulwano akufunekanga lunyuke. Umphathi woLuntu ngomnye umsebenzi wenkampani ekufuneka alandele isisombululo seengxaki zabathengi.

Le ukuzinikela ngokupheleleyo iprojekthi iyaxatyiswa. UMphathi woLuntu kufuneka alungele ukujongana naluphi na uhlobo lwesoyikiso, kungakhathaliseki ixesha losuku. Nali mhlawumbi elona candelo linzima lomsebenzi: uMphathi woLuntu akufuneki aqhawule ngokupheleleyo umsebenzi wakhe.

Kwaye ekugqibeleni, ingcali yeendaba zentlalo kufuneka ibe nenyani ukuthanda uphawu kunye neemveliso zalo. Akukho ndlela yokunxibelelana nabanye kwaye ubaqinisekise kumgangatho webrand yakho ukuba awuyikholelwa into oyithethayo.

Imisebenzi ephambili yoMphathi woLuntu

Umsebenzi ophambili ophuhliswa yile ngcali ukudalwa komxholo onomtsalane kunye nomgangatho. Ngokubanzi, uMlawuli woLuntu akakhawulelwanga ekudaleni nasekubhaleni umxholo kuphela kwiintanethi zentlalo, naye ujongene nokulawula iblogi yenkampani.

Ukongeza, ingcali yeendaba zoluntu kufuneka ithathe isigqibo malunga ne elona xesha lilungileyo lokuthumela umxholo. Ukwenza oku, inezixhobo ezikuxelela ukuba yiliphi ixesha losuku okanye iveki umxholo uya kwamkelwa ngakumbi.

Ikwanazo nezixhobo zokucwangcisa ukupapashwa komxholo. Ayisiyiyo kuphela umxholo oya kucwangciswa ngexesha eliphambili, nangona kunjalo kugxininise kwezi zithuba, iimpapasho ziya kwenziwa kwezinye iindawo zokubeka, kuba kungenjalo asiyi kukwazi ukufikelela kubo bonke abaphulaphuli ekujoliswe kubo.

Inqaku eliza kufundwa: Iindlela ezintsha zentlawulo yedijithali

Umphathi woluntu kufuneka ngokunjalo surveiller bonke upapasho kunye neendaba ezivela kwicandelo lenkampani yakhe. Kunjalo ke amehlo enkampani kwi-Intanethi. Lo mkhuba awusetyenziselwanga kuphela ukuchonga amathuba kunye nezisongelo ngexesha, kunceda ukufumanisa umxholo ofanelekileyo kakhulu ovela kukhuphiswano kunye necandelo.

Abasebenzisi abakuthandi ukuzithengisa, ngumxholo obanika ixabiso. Ngale ndlela, uMlawuli woLuntu kufuneka anike umxholo ojolise kule ngqondo, nokuba kufuneka akhuthaze upapasho oluvela kwezinye iinkampani.

Omnye umsebenzi woMphathi woLuntu ngu ukubeka iliso nokulawula upapasho lwayo, ngokuhlalutya ukwamkelwa kwabo ngabasebenzisi. Ngamafutshane, kufuneka ulinganise inani leevoti (ukuthanda, iintandokazi, +1, njl.), inani lamazwana kunye namaxesha okwabelwana ngawo umxholo.

Kubalulekile ukuba uMphathi woLuntu wazi abaphulaphuli bakho, abalandeli bakhe kunye nabalandeli bakhe. Ngaloo ndlela, unokuza nesicwangciso kwaye ufumanise ukuba zeziphi izenzo oya kuba nempumelelo enkulu kunye nabaphulaphuli.

Enye indima ebalulekileyo yoMphathi woLuntu kuku ukwakha ubudlelwane obuhlala buhleli kunye nozinzo kunye nabalandeli. Kumele akwazi ukuzibeka ezicathulweni zabasebenzisi kwaye aqonde ukuba abekho kwiintanethi zentlalo ukuthenga iimveliso zakhe, kodwa ukuba bazuze kubo.

Ekugqibeleni, isitshixo kwimpumelelo yoMphathi woLuntu kukuba ngumhlobo womsebenzisi kwaye ngokuthe ngcembe ugqibe ekubeni umguqule abe ngumxhasi.

Loluphi uqeqesho lokuba ngumphathi wemidiya yoluntu?

Umsebenzi woMphathi woLuntu olungileyo unobuchule kuwo nawuphi na umbutho. Ukwenza umsebenzi wayo kakuhle, njengoko sesitshilo, kufuneka idibanise uluhlu lwezakhono kunye nesakhono.

Bayanda abaphathi boluntu abaziingcali ezifunwayo, nangona kuyinyani ukuba ekuqaleni kwakwanele ukuba novelwano kunye nokwazi ithoni yokusetyenziswa kuthungelwano ngalunye, ixesha ngalinye liyingcali enamanani amaninzi kunye neprofayili ye-multidisciplinary.

Kuyinyani ukuba unokukhetha ukuqeqesha ngokwakho okanye unokukhawulezisa le nkqubo ngoqeqesho ngekhosi eqinisekisiweyo yomgangatho.

Inqaku lokufunda: Nantsi indlela yokwenza imali kwi-intanethi - Gwema ukukhohlisa

Ukuba uza kuphuhlisa isicwangciso senkampani kwaye ufuna ukunceda ukwakha imibutho ye-2.0 ngoko kufuneka usebenze kwindlela yobuchule kwaye mhlawumbi wenze uqeqesho oluthile.

Ukuba ugxininise ngakumbi kubuchule bayo obunokwenzeka kwintsimi ye urhwebo kunye nonxibelelwano, mhlawumbi isidanga isidanga kumphathi Community iya kukwanela kuwe.

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