Monetize my blog with Google Adsense

Are you looking for ways to monetize your blog? Do you think Google Adsense can be the best option? You will like to know that this will depend on your blog and the type of content you write and offer on it. It is not uncommon to repeatedly hear bloggers recommending monetization through advertisements as the best way to start earn money with your blog and thus meet the first expenses.

Make a few announcements on the blog and start watching the money pile up in your Bank account! That's how it works, right? But then, how true is it that Google Adsense is the best way to start monetizing a blog? In this article, we will see if it is necessary to monetize my blog with Google Adsense. Let's go !!

What is Google AdSense?

Google Adsense is a cost-per-click (CPC) advertising platform that allows bloggers to generate revenue through banners located everywhere on the Web and only by default and automatically. These ads are configured to be relevant to the content of said blog. Compared to other advertising platforms, it's a pretty simple way to earn money even when you have a recently launched blog and it has little traffic.

Just add a little code and let Google do all the work for you. All you have to do is watch the checks arrive! Wait a minute, not so fast! Although Google Adsense has more than just proven benefits, it also has drawbacks that don't always make it the best asset for new bloggers. For this, we thought we would offer you alternatives to Google Adsense.

The advertisements are excellent, because compared to other ways to monetize your blog, They only require your time during the initial setup. After this setup, you can press the autopilot. They are definitely a source of passive income via a blog and therefore require much less effort and time than other ways to monetize a blog. If you are sure you want to monetize your blog with advertisements, Google Adsense is undoubtedly one of the ways simplest and most reliable to take that first step.

Ads usually require A LOT of traffic to generate a decent income, without forgetting that the user experience The professionalism of our Blog suffers with it. Therefore, knowing this, let's discuss some advantages and disadvantages of using Google Adsense.

✔️ Easy to set up

Sometimes simplifying is winning, the more you delve into the world of blogging, the more you will find “stuff” techniques you don’t want to know anything about. It is true that I recommend having a minimum of knowledge of the HTML and CSS programming languages, since they will help us make simple modifications in our blog without having to pay for it, not counting the small configurations that you can make in WordPress.

But I don't think you need to spend all your time learning these and other programming languages in detail. For more complex tasks, you can always hire professionals on sites like Fiverr. To do this, you must first optimize and configure your account so that you earn a lot by doing a little.

✔️ Insert banners and forget it

As a blogger, in the early stages of growing a blog, you have a lot of tasks to complete, especially tasks related to creating content for your current and future users. You don’t have the time to attract brands that want to advertise on your blog, not to mention the training required to do such recruitment and subsequent negotiation. Google Adsense saves you from this hassle since you basically have to add the code they provide to your blog and forget about it completely. Google takes care of the rest and automatically displays ads that interest your users to entice them to click.

✔️ They do not require minimal traffic

Generally, premium advertising platforms pay more than Google Adsense. They are also more strict about the blogs they accept on their network. One of the filters is usually a “ minimum traffic level ”, which means that if your blog does not have the minimum number of visitors that it stipulates, they reject you directly, so you cannot use their ads.

As you may have guessed, Google Adsense does not have this first handicap. So you can start making your first profits immediately, even if you only have a few dozen visits per day. Think that no matter how small, a few minimal benefits can pay us for the domain, hosting or simply the Internet bill. Not to mention the more psychological aspects such as motivation, because it is not the same thing to generate 0 € that the right profit to invite your partner to a romantic dinner.

✔️ Accept taboo subjects

If before talking about premium advertising platforms, they put a filter for blogs with minimum visits. They also have another one that refuses the possibility of using your blog for their advertisements if it talks about topics “ taboos " in the society.

In fact, there is no problem in having a blog that talks about a specific topic that perhaps most of society maintains as a taboo subject. The problem arises when we try to monetize said blog and, therefore, this may not be the ideal way to turn your blog into a money-making machine. But this is where Google Adsense can help you because it has such a large advertiser base that you can often find ads targeting those taboo topics that other platforms refuse to accept.

✔️ Advertisers can easily target your blog

Google Adsense places ads on your blog in different ways. In general, they analyze your content to later serve advertisements based on topics that they consider are related to your content and therefore optimize your (and their) lucrative options. This may seem like irrelevant information, but if an advertisement performs really well, the advertiser may contact you personally to increase the agreements between them, i.e. they may decide to offer new forms of advertising or of sponsorship.

Of course, to get to that point you would need a lot of traffic. Only then could the advertiser ask himself whether he should offer you the above.

✔️ Offers multiple ad formats

Generally, Adsense offers a wider variety of ad sizes and formats than other ad platforms. This way, ads can work best on your blog without completely breaking the harmony it has.

Google Adsense not only offers a large number of ad sizes, but also ad types (text, videos, static image, Rich media, etc.)

Disadvantages of Google AdSense

You have just started the blog and have already spent some amount of money on buying the domain, hosting services, premium plugins, etc. So let me make a point about monetizing a blog. No matter which path you choose to monetize your blog, you cannot expect to generate hundreds of dollars overnight. It will take some time to cover your claims, and ad revenue is unfortunately one of the slowest paths to make your blog profitable. You will see it better with a small example:

Google Adsense pays you for each click generated by the ads you place on your blog.
The average number of clicks (CTR) for ads varies depending on the niche and how you display the ads. On average, it gets 0,1% of traffic.
So, let's say you have the option to generate €0,03 per click (CPC).

This means that you will have need 1000 visits per day to win only €0,03. Make your own conclusions.

As a blogger, you are constantly struggling to find new and better ways to capture and hold your reader's attention. It's frustrating how a single ad can take away all your attention spans. But that's not all, monitoring, testing and managing your ads to make more money from them also requires a lot of time, so not only does it distract your reader, it distracts you too.

All of this translates into a large amount of time and attention that could be used in other facets such as creating new content or even other more profitable monetization methods for you.

Did you know that 53% of mobile users will abandon any website that takes more than 3 seconds to load? Many factors influence the loading speed of a website. One of those that slows down this loading is definitely the ads. Therefore, considering that ads slow down your blog and more than half of users will leave if it takes more than 3 seconds to load, it is not difficult to imagine a scenario in which your readers “ bounce ”, becoming a missed opportunity

And the thing does not stop there, if you overcome the handicap that the user stays on your blog even when the loading speed is slow, know that there is another factor that can destroy the trust of your readers, l 'aesthetic. Between loading speed, distrust and the main objective of advertisements which is none other than to attract the attention of your readers, advertisements can have a very negative impact on your conversions.

The primary goal of a blogger should always be to add value to their readers. Yes, I understand that you also need to achieve a revenue goal, but always respecting the valuable content goal, otherwise there will be no activity.

Even, let’s say an ad could generate something of value for your readers by offering something they were looking for, don’t you think you could offer the same content value as an ad and at the same time make more money with membership marketing and course creation? Ultimately, the main goal of an ad is to get readers to click on the ad, and therefore leave your site, which makes it extremely difficult to build a relationship with them and even offer them other, more valuable resources. But as if that wasn’t enough:

✔️ You will have to give up some control over the content

It is truly comforting to be in total control of what happens and stops happening. When you have a blog, you have this feeling, you have absolute control and you are the one in command of everything. Your blog is your baby, so you want the best for it.

This well-being is something that you will have to compromise to some extent when it comes to ads. There is a very high percentage of you who “sell out” to the temptation of placing the goal of generating money above the goal of generating valuable content. Adapt all your content to that of the advertisements, to generate more clicks, and therefore more profitability.

The problem is that you won't be able to control how the ads appear, nor where they redirect, much less the treatment that is given to your reader there, so you lose control of " your baby ". In addition, you will not be the absolute boss of your own blog, that is, if you want to charge for advertisements, Google imposes terms and conditions, which are not crazy, but which impose limits to continue to obtain income from them.

If when a new visitor comes to your blog and the first thing they see are ads, it's inevitable that they'll feel like you try to sell him something. Unfortunately, this feeling can break the reader's trust with you long before the relationship even began.

Advertisers have very relentless selling techniques, often generating a sense of urgency and need. Obviously these sales techniques, which you cannot control, but which are related to your blog, will be the culprits of generating zero trust and therefore the reader ignoring your calls to action towards your own products or services.

Coming back to the question of control, there will be countless companies displaying their ads on your blog, whether you share values or not, their goal will be to “ steal » the user and you will not have control over this. Perhaps many of the products that end up appearing you would never recommend to your readers, in fact, it could be that the ad contradicts the message you want to convey.

For example, if you are talking about how to get out of debt and to do this you must avoid the temptations of “easy money“, it would not be very good if an ad about gambling or casinos appeared in this post, probably it would damage your reputation.

It is inevitable that your readers will associate you with the products advertised on your site, whether you recommend them or not. As a blogger, you know perfectly well that you have no control over the advertisements served by the Google Adsense algorithm. But readers don't know this and will assume that you approve to some extent of the ads that appear on your blog.

What other ways are there to monetize my blog?

And now that we have analyzed the advantages and disadvantages of Google Adsense, I guess you will wait until I get wet and tell you whether to use this mode or not. Well, my conclusion is this: there is no income potential in Google Adsense. What little you can gain from growing up doesn't cover the costs of attention and confidence building.

If you want to make a lot of money as a professional blogger, adding ads should definitely be one of the last options to consider. But rest assured, there is other ways to monetize your blog and in a much more lucrative way, where you maintain full control and your reputation remains intact. Here are some of my favorite ways to monetize a blog:

Amazon Affiliate Program.
Affiliate Marketing.
Create and sell your own information products.

These three ways will make you earn money from your blog in a much more natural way and without leaving your "Baby" and your reputation exposed to the use of advertisements that have only one thing in mind, to sell at the price of everything. In any case, consult our complete training on how to live 100% from your blog.

Alternatives to Google AdSense

AdSense is known to be better suited to smaller websites or blogs. Which isn't ideal if you're trying to grow or growing quickly. Getting approval to create a Google AdSense account is not easy, it's the least we can say. In addition to the difficult account approval process, Google AdSense does not have a variety of different ad types and customization options. Here are 15 alternatives to Google AdSense to monetize your blog through advertising.

🔰 Amazon Associates Program

The first alternative to Google AdSense is the Amazon Associates program. Of course, one of Google's biggest advertising competitors is Amazon, and their Associates program has made giant strides into the mainstream over the past few years. Amazon essentially invented the affiliate program and has been leading the game since 1998.

With more than 300 million customers active worldwide, Amazon offers bloggers a golden opportunity to generate income through its Amazon Associates affiliate program. The principle is simple: you place links on your articles and pages to Amazon products corresponding to the content. When a user clicks and buys the product, you receive a commission ranging from up to 10% of the price paid.

Amazon offers millions of references to promote in all categories: high-tech, fashion, cooking, DIY, etc. Enough to find products in line with any blog niche. With its interface allowing you to easily generate and track your affiliate links, its 24-hour cookie durations and its high commissions, Amazon's Associates program remains essential for monetizing its influence.

Of course, Amazon has an absolutely gigantic product catalog and a huge customer base that already trusts Amazon as a distributor and seller. It's easy to sign up for the associates program, and you can even ask people to keep products in their cart for 90 days, and you will always receive a discount.

🔰 adverse

Founded in 2012 in Germany, Adversal won as one of the leading European players in online advertising. This intelligent network connects advertisers and website publishers to generate revenue through targeted advertising. The proprietary AdPlex system analyzes the content of pages and Internet users' browsing in real time to select highly relevant ads, optimizing performance. Thanks to this detailed contextual knowledge, click-through rates are significantly higher than those of Google AdSense.

Another strength, Adversal covers numerous geographic and thematic niches thanks to more than 600 publishers present in its advertising network. Whatever your niche or country, you are sure to find advertisers that match your audience. Between its innovative targeting, creative formats and self-service tracking tools, Adversal stands out as a qualitative alternative to Google AdSense to monetize your editorial content.

🔰 prims

Operating in over 20 countries, Primis offers an advanced technology solution to optimize advertising revenue for content publishers. Its exclusive Video City platform leverages the booming video format to generate more profits. Thanks to a unique combination of text content and contextual videos, Primis significantly boosts performance compared to traditional display advertising. Enough to far surpass AdSense revenue ! In addition to video, Primis natively integrates other high-impact formats such as native advertising and social native ads. A concentrate of the latest innovations in digital advertising!

With its technological expertise, its premium partnerships particularly in the world of finance and its dedicated support, Primis has established itself as a powerful alternative to AdSense to effectively monetize its audience.

🔰 Taboola Native Advertising

Taboola is one of the most used alternative platforms to Adsense. It offers a 100% fill rate in any geographic location and has a ton of fancy features.

It also has a catalog filled with millions of customizable widgets and much more. Taboola is a cutting-edge advertising solution leveraging the concept of “discovery”: recommend similar content and sponsored links at the end of the article. These dynamic recommendations, based on machine learning, generate much higher engagement than traditional banners.

With more than 13 partner publishers, including major media like USA Today or NBC News, Taboola offers a vast and qualitative network to monetize its audience. Exclusive management on numerous sites, it guarantees Very competitive eCPMs. Taboola also provides a range of tools to optimize its campaigns: A/B tests, behavioral targeting, exclusion criteria, etc. So many ways to maximize the impact of ads and therefore earnings. With its premium network, its continuous innovation and its ability to interact finely with Internet users, Taboola constitutes a real alternative to Google AdSense.

🔰 Media.net

Media.net is a contextualized advertising platform offered by Yahoo! and Bing. It offers ads based on your blog content and supports various ad formats such as banners, native ads, and video ads. In this article, we will look at Media.net’s features, how to sign up, and how to maximize your ad revenue.

Media.net uses contextualization technology to display ads relevant to your content, which can increase click-through rates and ad revenue. The platform also offers a variety of ad formats, including banners, native ads, and video ads.

Media.net also offers customization options to fit the look and feel of your blog and your preferences. You can customize colors, fonts, and ad sizes to match your site. The platform also offers geographic and demographic targeting options to reach a specific audience.

To sign up for Media.net, you must first submit an application on their website. You will need to provide information about your blog, such as the number of monthly visitors, the niche and quality of the content. Once you submit your request, the Media.net team will review your blog to determine if it meets their criteria. If your request is accepted, you will receive an email with instructions for setting up your account.

🔰 Pop Ads

Pop Ads is a pop-under advertising platform that specializes in contextual ads. It allows website publishers to monetize their traffic by displaying pop-up ads when a user visits their site. In this article, we’ll explore the features of PopAds, how to sign up, and some tips to maximize your ad revenue.

PopAds stands out for its specialization in pop-under ads, which appear in the background when the user closes their browser window. These ads are often considered less intrusive than traditional pop-ups, which can improve the user experience. The PopAds platform offers a wide range of ad categories to ensure that the ads displayed are relevant to your audience. You can also customize certain aspects of the ads, such as the display frequency and visual format.

PopAds also offers advanced targeting features to help you reach your specific audience. You can geo-target your ads, set specific time slots for their display, and even exclude certain ad categories.

🔰 Adcash

Adcash (not to be confused with Addcash) is another well-known ad serving platform. The platform helps 200 million active users increase their conversions and app installs.

Adcash allows you to add various types of ads, from pop-under ads to standard display ads. Global coverage is a another advantage of Adcash. The platform serves ads for 196 countries, which means that if your website is located outside the US or Europe, you can still monetize your content and traffic based on your geographic location. Even if you are in Africa, it allows you to monetize your site.

Another benefit you will get is Adcash’s anti-adblock technology. This means that website visitors with an ad blocker enabled will still be able to see ads on your website or blog. This happens because Adcash manages to bypass ad blockers to increase your revenue.

🔰 The Real Content Network

Real Content Network offers publishers a native marketplace for video and content. Their network currently has over 100 billion monthly impressions and is used by many top publishers. Similar to AdSense, they offer a XNUMX% fill rate and even work with direct and programmatic partners to generate better ad revenue for publishers.

Additionally, they offer premium video content that publishers without video content can leverage. Publishers can even use their platform to create new video inventory from their articles. Publishers have complete control over the ads that run on their site to ensure quality and protect their brand.

🔰 Google ad exchange

If you really like the AdSense experience and don’t really want to move away from it, but the website is growing and you need something a little more feature-rich, Google Ad Exchange might be just what you’re looking for. Also known as “Adx“, you will be paid by Adx based on 1 prints, rather than per click.

Of course, if you have people who are very interested in your content and you're getting a lot of ad clicks, it might be worth sticking with AdSense, but if you're only getting a lot of views, Adx is for you.

Adx provides access to all vendors and seamlessly integrates with real-time bidding technology, meaning businesses get a premium experience and your readers get the best, most relevant ads in real-time. One downside is that you have to have at least 5 million visitors per month and you need a dedicated Google account representative to work with you.

🔰 Revcontent Native Advertising

Although you may not have heard of revcontent , you definitely will in the future as it is one of the fastest growing advertising platforms in the world and it continues to make waves in the industry again and again.

It is used by major publishers, including news sites like NBC News and Forbes, who use it as a premier content delivery and advertising platform. Hosting more than 250 billion of content recommendations, this isn't a platform you'll want to ignore. There is a payment easy $50 minimum, which means you can get your money quickly. You can use and customize the widgets to fit any website or blog, and there is huge earning potential once you leverage what this platform has to offer.

🔰 Infolinks

Infolinks offer publishers a one-stop shop to monetize all their traffic from almost any platform with their wide range of ad units. Their algorithm delivers targeted ads to users in real time and does so on over 100 websites worldwide.

Active since 2008, Infoslinks has established itself as a major player in affiliation in France with a catalog rich in prestigious brands: Orange, Sephora, OuiSNCF, La Redoute… Many sectors are represented there: banking, telecoms, travel, fashion, high-tech… Infoslinks offers solid commissions, up to 20% according to the programs. Its French teams provide advice and personalized support to affiliates, a valuable guarantee of proximity.

On the technology side, the platform has powerful tracking and reporting tools to finely manage its campaigns. The available APIs also facilitate targeting automation. With its wide choice of flagship brands, its high commissions and its local support, the Infoslinks network constitutes a preferred option for French-speaking publishers wishing to launch an affiliation.

🔰 Carbon ads

Property of BuySellAds, Carbon Ads is the perfect choice for an advertising platform if the primary audience you work with and write for are developers or designers. As a tech-based website or blog, you can feature ads that are very specific to these niches, meaning the chances are much higher that your readers will engage more and you will make more money.

Some of the major technology providers that use this service for their ads include Get Bootstrap, World Vector Logo, JSFiddle, Dribble, Sketch App Resources, Font Awesome, Coding Horror, Laravel, and many more. As you can see, there is a lot of potential for high-quality ads, no matter what field of design and development you are in. you are interested.

As you would expect from design-based ads, the ads found here are of very high quality and highly targeted so you can make sure your website stays looking great. However, there are a few criteria you need to meet to get an account, such as monthly page views and availability of vacancies in their listings program.

🔰 Bidvertiser

Bidvertiser is another alternative to google AdSense. This is another trustworthy and trustworthy ad network that specializes in helping publishers monetize their content. With Bidverstiser, you will be able to target ads based on location, keywords and criteria.

You can customize the ad layouts to fit your website design. As for the payment, you will earn money for every ad click. The platform offers a threshold of Low withdrawal of just $10. Additionally, you will get additional revenue for per-click conversions. All Bidvertiser ad formats are mobile-friendly and include the following: native ads, banners, pop-unders, smart links and sliders.

🔰 Velis Media

French publisher of Adtech solutions launched in 2018, Velis Media offers an innovative alternative to Google AdSense in terms of programmatic premium monetization. With Velis Media, publishers can connect with top agencies and brands through a premium advertising marketplace. They use machine learning to optimize advertising results for publishers and advertisers.

They focus on monetizing mobile and video ads. For mobile, they ensure that relevant ads are served to users across all devices with high CPMs and fill rates. For video, publishers with websites or apps can enjoy high conversion rates and excellent CPMs with their customizable video players and in-stream ads.

Thanks to a unique technological alliance between native advertising and direct video inventory, Velis Media offers advertising performances that are far superior to those of traditional players. Enough to maximize the revenues of trafficked sites. Another advantage: its real-time auction system allows for optimal inventory pricing, as close as possible to market prices. In short, a powerful Ad Exchange!

With its dynamic French team, its tailor-made approach and its cutting-edge proprietary platform, Velis Media is hitting hard and quickly establishing itself as THE new generation programmatic solution to better monetize its audience.

🔰 Brightcom

Brightcom Media is the last alternative to google AdSense that closes our list. It is committed to meeting all the monetization needs of publishers. They advise publishers on inventory decisions, content optimization and more to increase ad revenue.

Publishers will have access to a multi-channel marketing platform where brand safety is vital. If you are looking for trusted partnerships, reliable inventory, and programmatic solutions at a global scale, Brightcom is the place for you. Additionally, they offer competitive CPMs at 100% fill rates, access to premium brands, an extensive list of ad units, and a dedicated account manager.

In summary…

Google AdSense is a good way to monetize his blog with advertising. This technique is very easy to set up. However, it has many disadvantages as you have seen with me. Fortunately several alternatives to Google Adsense exist. Thank you for the trust you have in Finance de Demain. Leave me a comment. Thank you.

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