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Isicwangciso sokuThengisa isiqulatho

By UFaustin Djoufouet Kuthunyelwe kuyo Marketing
Isicwangciso sokuThengisa isiqulatho

Ukuthengiswa komxholo kukudala kunye nokusasazwa kwezixhobo zokuthengisa zedijithali ngenjongo yokwandisa ulwazi lwe-brand, ukuphucula umgangatho weenjini zokukhangela, kunye nabaphulaphuli ababandakanyekayo. Amashishini ayisebenzisela ukukhulisa izikhokelo kunye nokuvumela ukuthengisa usebenzisa i-website analytics, uphando lwegama elingundoqo, kunye neengcebiso zesicwangciso esijoliswe kuyo. Ukuthengisa umxholo ke ngoko sisicwangciso sexesha elide. Kweli nqaku, ndikubonisa indlela yokuhlanganisa isicwangciso sokuthengisa umxholo. Kutheni ukuthengiswa komxholo kubaluleke kakhulu kwishishini?

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Yintoni ukuthengisa umxholo?

By UFaustin Djoufouet Kuthunyelwe kuyo Marketing
Yintoni ukuthengisa umxholo?

Yintoni omele uyazi malunga nokuthengiswa komxholo? Ukuthengiswa komxholo yinkqubo yokupapasha rhoqo umxholo ofanelekileyo abaphulaphuli abafuna ukuwusebenzisa ukuze bafikelele, babandakanyeke, kwaye baguqule abathengi abatsha. Oku kuthetha ukuba iibrendi zisebenza ngakumbi njengabapapashi. Benza umxholo kwiitshaneli ezitsala iindwendwe (iwebhusayithi yakho). Ukuthengiswa komxholo akufani nokuthengisa ngomxholo. Ujolise kubathengi, ukujongana nemibuzo yabo ebalulekileyo, iimfuno kunye nemingeni. Kweli nqaku, ndiya kukunika inkcazo, kutheni iinkampani ezininzi ezinkulu ziyisebenzisela ukuvelisa i-ROI eninzi kwiintengiso zabo. Kwaye kutheni kufuneka uqale ukuyisebenzisa kwangoko!

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IBA BA yokuthengisa?

By UFaustin Djoufouet Kuthunyelwe kuyo Marketing
IBA BA yokuthengisa?

Ukuthengisa yinto oyithethayo kunye nendlela oyithetha ngayo xa ufuna ukucacisa indlela eyoyikekayo ngayo imveliso yakho kwaye kutheni abantu kufuneka bayithenge. Intengiso kukuthengisa. Intengiso yincwadana. Intengiso yingxelo yeendaba. Masijongane nayo, kubasomashishini abaqhelekileyo, ukuthengisa kuyalingana nokukhuthazwa. Intengiso, kubantu abaninzi bezoshishino, ithengisa nje ngomlinganiselo omkhulu. Inyani yeyokuba intengiso ihleli kwindawo ekudibanela kuyo ishishini kunye nomthengi – oyena mlamli mkhulu weminqweno yeshishini kunye neemfuno zomthengi. Kweli nqaku, siza kukuxelela into ekufuneka uyazi malunga nokuthengisa ngendlela yethu. Kodwa ngaphambili, nantsi isoftware eya kukuvumela ukuba uguqule amathemba akho abe ngabathengi.

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Indlela yokukhetha umphathi wewebhu olungileyo?

By UFaustin Djoufouet Kuthunyelwe kuyo I-E-Business
Indlela yokukhetha umphathi wewebhu olungileyo?

Wonke umntu uyazi ukuba iiwebhusayithi zibalulekile kwimpumelelo yalo naliphi na ishishini ledijithali. Ngaphezu koko, ikwayeyona ndlela isebenzayo yokunxibelelana kwaye iviwe xa kufikwa ekusasazeni izimvo okanye ukonwatyiswa. Ukuba ufuna ukwenza iwebhusayithi ye-e-commerce yakho okanye ufuna nje ukuzisa iprojekthi yakho yebhlog ebomini, sele uzibuze lo mbuzo ulandelayo: indlela yokukhetha eyona webhusayithi ibalaseleyo?

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Iingcebiso eziphambili zokwahluka kotyalo-mali lwakho

By UFaustin Djoufouet Kuthunyelwe kuyo Imali yeClassic
Iingcebiso ezilungileyo zokuNxibisa uTyalo-mali lwakho

Kutheni kwaye ulwahlula njani utyalo-mali lwakho? Utyalo-mali lulo olukuqinisekisa ngezimali ezingcono ngomso. Kule nto, ukwahlukana kuhlala kungundoqo kutyalo-mali oluyimpumelelo. Ipotifoliyo yotyalo-mali eyahluka-hlukeneyo inciphisa umngcipheko ngelixa utyala imali ixesha elide. Ivumela inani lotyalo-mali olunembuyekezo ephezulu ngokunciphisa imingcipheko enokwenzeka ngezinye iindlela ezizinzileyo. Xa uqala kwangethuba, usenokufumanisa ixabiso lokonga okuqeqeshekileyo kunye nokucwangcisa iinjongo zobomi bakho. Unokuqala ngomxube wemali, izitokhwe, iibhondi okanye izibambiso zikarhulumente. Kodwa kuthetha ukuthini ukwahlukanisa utyalo-mali lwakho? Kodwa okokuqala, nalu uqeqesho olukuvumela ukuba uphumelele kwishishini.

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Indlela yokuphucula ukubandakanyeka kwabasebenzi kwinkampani?

By UFaustin Djoufouet Kuthunyelwe kuyo Ulawulo lweshishini
Indlela yokuphucula ukubandakanyeka kwabasebenzi kwinkampani?

Indlela yokuphucula ukubandakanyeka kwabasebenzi kwinkampani? Amaqhinga onxibelelwano phakathi kwemibutho ayaphuhla kunye nokuveliswa kwezinto ezintsha zobuchwepheshe. Kodwa njengokuba ezi zixhobo ziqhubela phambili kangakanani, unxibelelwano olusebenzayo lusephezulu kuluhlu lwezakhono zobunkokeli ezingaxoxiswana. Inzuzo ecacileyo yoku kutshintshiselwano oluyimpumelelo noluqhubekayo lolwazi oluxabisekileyo. Ikwalinyathelo elibalulekileyo ekwakheni ukuthembana kwabasebenzi nokuzibophelela.

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