Ukuthengisa kunokuchazwa njengohlalutyo lweemfuno zabathengi kunye nazo zonke iindlela zesenzo ezisetyenziswa yimibutho ukuchaphazela ukuziphatha kwabo. Idala ixabiso elibonwa ngabathengi kwaye lihlengahlengise unikezelo lwentengiso lwenkampani kwiminqweno yabathengi.
I-cog kwilizwe loshishino lwezoqoqosho, ubukrelekrele bentengiso bubonke buvumela abaphathi ukuba benze izigqibo ezicwangcisiweyo, ezisebenzayo, zentengiso kunye nezobuchwephesha ukulungiselela ukwenziwa kolwakhiwo lwabo.
Zeziphi iinethiwekhi zokuncokola endinokuthi ndithengise ishishini lam kuzo? Iinethiwekhi zentlalo ziyindlela elungileyo yokunxibelelana kunye nokuthengisa iinkampani. Kule mihla, sijongene nokukhula rhoqo kwentaphane yeenethiwekhi zentlalo. Nangona kunjalo, sele kukho ingxaki yangempela yokukhetha iqonga lentlalontle lenzuzo. Zeziphi iinethiwekhi zentlalo endinokuthi ndiguqukele kuzo ukuze kuphunyezwe iprojekthi yokuthengisa yenkampani yam?
Ukubaluleka kokuthengisa kubomi bethu kusekwe kakuhle. Ukuba ucinga ukuba ukuthengisa kukho kuphela kwiinkampani kwaye ngumba ongenamdla kuwe, awulungile. Intengiso ikhona ngakumbi ebomini bakho kunokuba unokucinga kwaye ibalulekile ngenxa yezizathu ezininzi.
Uphawu lwentengiso olubhalisiweyo luphawu lwentengiso olubhaliswe kumaqumrhu karhulumente asemthethweni. Ndiyabulela kule diphozithi, ikhuselwe ekusetyenzisweni komgunyathi okanye ukungahambelani kophawu emehlweni omdali. EFransi, umzekelo, isakhiwo esijongene nokubhaliswa kwezicelo zentengiso yiNational Institute of Industrial Property (INPI).
Ukuba ujonge abathengi abatsha, intengiso yangaphakathi yeyakho! Endaweni yokuchitha amawaka eedola kwintengiso ebiza kakhulu, unokufikelela kubathengi bakho ngesixhobo esilula: Umxholo we-Intanethi. Ukuthengisa ngaphakathi akukho malunga nokufumana abathengi, njengamaqhinga amaninzi okuthengisa. Kodwa ukuze uzifumane xa uzifuna. Lutyalo-mali olunomdla, kodwa ngaphezu kwako konke okusebenzayo.
Ukugcina isicwangciso sonxibelelwano oluyilayo kubaluleke ngakumbi kunanini na ngaphambili ukubamba umdla woluntu olufuna ngamandla ukuvakalisa ukungoneliseki kwalo ngeentengiso kunye nemiyalezo eyi-clichéd. Ukudala kuhluke ngokucacileyo, into yokuba iinkampani ezininzi sele zifake isicelo imihla ngemihla ukuze zibe zizodwa, xa kuthelekiswa nabanye abakhuphisana nabo.