Uyenza njani imbonakalo yewebhusayithi

Ukuba ujonge ukwandisa ukubonakala kwewebhusayithi, kufuneka uyisebenzise ngokupheleleyo. Ukulungiswa kwewebhusayithi kubandakanya ukwenza indawo yakho ibonakale ngakumbi kumaphepha eziphumo zophando. iinjini zokukhangela (SERP). Ikuvumela ukuba ufikelele ngakumbi kubathengi abanokubakho kwaye ukwandise ukubonakala kwewebhusayithi yakho kwihlabathi le-intanethi.

Ukulungiswa kwewebhusayithi yinkqubo yokwenza iwebhusayithi yakho ibonakale ngakumbi kumaphepha eziphumo zenjini yokukhangela (SERPs) kunye nokwandisa ukubonakala kwayo kwihlabathi le-intanethi.

Kubandakanya ukwenza utshintsho oluthile kuyilo, umxholo, isakhiwo kunye nekhowudi yewebhusayithi yakho ukwenzela ukuba kuphuculwe ukubonakala kwayo kunye nokubeka kwi-SERPs.

Inqaku elifundwayo: Yintoni iteknoloji yeTokenization?

Ukulungiswa kwewebhusayithi kwahlukile kusetyenziso lwe-injini yokukhangela (SEO). UPhendlo lweNjini yoKhangelo kukuphucula ukubonakala kwewebhusayithi kumaphepha eziphumo zenjini yokukhangela (SERPs). Ukusebenzisa ubuchule obunjengophando lwegama elingundoqo, ukwakhiwa kwekhonkco, ukulungiswa komxholo, kunye namanye amaqhinga.

Ukulungiswa kweWebhusayithi, ngakolunye uhlangothi, kubandakanya ukwenza utshintsho kuyilo kunye nesakhiwo sewebhusayithi yakho ukwenzela ukuba kuphuculwe ukubonakala kwayo kunye nokubekwa kwi-SERPs.

Kule bhlog, Finance de Demain Consulting iya kugubungela izibonelelo zokuphucula, iindlela ezahlukeneyo kunye nezixhobo onokuzisebenzisa, kunye neengcebiso zokwenza iwebhusayithi yakho ibonakale ngcono.

Kodwa ngaphambi koko, nantsi indlela yokudala umnikelo worhwebo ongenakuphikiswa. Masihambe !!

💥 IiNzuzo zokuSebenzisa iWebhusayithi

Ukulungiswa kwewebhusayithi kuneenzuzo ezininzi, kubandakanya

Ukwandiswa kokubonakala kwiiSERPs. Ukuphucula iwebhusayithi yakho kuya kuyenza ibonakale ngakumbi kumaphepha eziphumo zenjini yokukhangela kwaye ifikelele ngakumbi kubathengi abanokubakho.

Ukunyuka kwetrafikhi. Ukuphucula iwebhusayithi yakho kuya kukhokelela ekwandeni kweendwendwe kwindawo yakho, okuya kubangela ukwanda kwesikhokelo kunye nokuthengisa.

Amava omsebenzisi aphuculweyo. Ukulungiswa kwewebhusayithi kunokuphucula ukusetyenziswa kwendawo yakho kwaye kwenze kube lula kubakhenkethi ukuba bafumane ulwazi abalufunayo.

Amagama angundoqo anokwenzeka. Ukuphucula iwebhusayithi yakho kuya kukunika amathuba amaninzi okujolisa kumagama angundoqo athile, okuya kubangela i-traffic ekujoliswe kuyo ngakumbi.

Ukuphuculwa komgangatho wenjini yokukhangela. Ukuphucula iwebhusayithi yakho kunokunceda ukuphucula amanqanaba akho enjini yokukhangela, okuya kubangela ukwanda kwetrafikhi yezinto eziphilayo.

💥 IiNdlela zokuSebenza zeWebhusayithi

Kukho iindlela ezininzi onokuzisebenzisa ukwenza iwebhusayithi yakho ibonakale ngcono.

Nazi ezinye zezona ndlela zixhaphakileyo zokusebenzisa iwebhusayithi:

✔️ Kwiphepha le-SEO

Kwiphepha le-SEO libandakanya ukwenza utshintsho kumxholo, isakhiwo, kunye nekhowudi yewebhusayithi yakho ukuze ibonakale ngakumbi kwiiSERPs. Oku kubandakanya ukwenza iithegi zesihloko kwindawo yakho, iinkcazo zemeta, izihloko kunye nomxholo.

✔️ Ukusebenzela ngaphandle kwephepha

Ukulungiswa kwe-Off-page kubandakanya ukutshintsha iphrofayili ye-backlink yewebhusayithi yakho ngokudala izixhumanisi ezivela kwezinye iiwebhusayithi. Oku kunokunceda ukuphucula ukubonakala kwewebhusayithi yakho kwii-SERPs kunye nokwandisa igunya layo lonke.

✔️ Ukuthengiswa komxholo

Le ukuthengiswa komxholo kubandakanya ukudala kunye nokukhuthaza umxholo oxabisekileyo ukuze utsale iindwendwe kwiwebhusayithi yakho. Oku kunokubandakanya izithuba zeblogi, iividiyo, i-infographics, kunye nezinye iintlobo zomxholo.

✔️ Ukulungiswa kwemidiya yoluntu

Ukulungiswa kwemithombo yeendaba zentlalo kubandakanya ukwenza ngcono ubukho bewebhusayithi yakho kumaqonga eendaba ezentlalo afana noFacebook, Twitter, kunye ne-Instagram. Oku kunokunceda ukuphucula ukubonakala kwewebhusayithi yakho kunye nokufikelela ngakumbi kubathengi abanokubakho.

🌽 Iziseko ze-SEO ekwiPhepha

Kwiphepha le-SEO yinkqubo yokuphucula umxholo wewebhusayithi yakho, ukwakheka, kunye nekhowudi ukuyenza ibonakale ngakumbi kwiiSERPs.

Nantsi eminye yemigaqo esisiseko ye-SEO ekwiphepha:

Iithegi zesihloko. Iithegi zesihloko Amagama avela kwisithuba sephepha lewebhu. Ziyenye yezona zinto zibaluleke kakhulu kwi-SEO yephepha kuba zinceda iinjini zokukhangela ukuba ziqonde ukuba iphepha lithetha ngantoni.

Iinkcazo zeMeta. Iinkcazo zeMeta ziinkcazo ezimfutshane zephepha lewebhu elivela kwiiSERPs. Zibalulekile kwi-SEO kuba zinika iinjini zokukhangela umbono womxholo wephepha.

Iziqinisekiso. Izihloko zizicatshulwa ezisetyenziselwa ukwakha umxholo wephepha lewebhu. Zibalulekile kwi-SEO kuba zinceda iinjini zokukhangela ukuqonda umxholo wephepha.

Umxholo. Umxholo yinto ebaluleke kakhulu ye-SEO kuba inceda iinjini zokukhangela ukuba ziqonde into ekwiphepha. Umxholo kufuneka ube wodwa, ufanelekile kwaye ube luncedo kubasebenzisi.

🌽 Iziseko ze-SEO ezingaphandle kwendawo

I-SEO engaphandle kwendawo ibandakanya yenza amakhonkco phakathi kwezinye iisayithi Web kunye neyakho. Oku kunokunceda ukuphucula ukubonakala kwewebhusayithi yakho kwii-SERPs kunye nokwandisa igunya layo lonke.

Nazi ezinye zeziseko ze-SEO engaphandle kwendawo:

✔️ Isakhiwo sekhonkco

Ukwakhiwa kwekhonkco yinkqubo yokudala ikhonkco phakathi kwezinye iiwebhusayithi kunye neyakho. Oku kunokunceda ukuphucula ukubonakala kwewebhusayithi yakho kwii-SERPs kunye nokwandisa igunya layo lonke.

✔️Unyuso lwemidiya yoluntu

Ukunyuswa kwemithombo yeendaba zentlalo kubandakanya ukukhuthaza iwebhusayithi yakho kumaqonga eendaba ezentlalo afana ne-Facebook, Twitter, kunye ne-Instagram. Oku kunokunceda ukwandisa ukubonakala kwewebhusayithi yakho kwaye ufikelele ngakumbi kubathengi abanokubakho.

✔️ Iposti yeendwendwe

Ukuthunyelwa kweendwendwe kubandakanya ukubhala umxholo kwezinye iiwebhusayithi ukwenza amakhonkco kwiwebhusayithi yakho. Oku kunokunceda ukuphucula ukubonakala kwewebhusayithi yakho kwiiSERPs kunye nokwandisa igunya layo lonke.

✔️ Intengiso yempembelelo

Intengiso yempembeleloSigxile ekusebenzeni nabaphembeleli ukukhuthaza iwebhusayithi yakho. Oku kunokunceda ukwandisa ukubonakala kwewebhusayithi yakho kwaye ufikelele ngakumbi kubathengi abanokubakho.

💥 IziXhobo zokuSebenza kwiWebhusayithi

Kukho izixhobo ezininzi onokuzisebenzisa ukwenza iwebhusayithi yakho ibonakale ngcono. Nazi ezinye zezona zixhobo zidumileyo zokusebenzisa iwebhusayithi:

Isikhangeli sokhangelo lukaGoogle. I-Google Search Console sisixhobo sasimahla esinceda ukuba ulandele kwaye uphucule ukubonakala kwewebhusayithi yakho kwiiSERPs.

Uhlalutyo lukaGoogle. Uhlalutyo lukaGoogle sisixhobo sasimahla esinceda ukuba ulandele kwaye uhlalutye ukusebenza kwewebhusayithi yakho.

Moz. I-Moz sisixhobo esihlawulwayo esikunceda ukuba ulandele kwaye uhlalutye ukusebenza kwe-SEO yewebhusayithi yakho.

Ukukhwaza kwesele. I-Screaming Frog sisixhobo esihlawulwayo esikunceda ukuba uhlolisise kwaye uhlalutye isakhiwo kunye nomxholo wewebhusayithi yakho.

I-SEMrush. I-SEMrush sisixhobo esihlawulwayo esikunceda ukuba ulandele kwaye uhlalutye ukusebenza kwe-SEO yewebhusayithi yakho.

🌽 Iingcebiso zokuLungisa iwebhusayithi yakho

Nanga amanye amacebiso okwenza iwebhusayithi yakho ibonakale ngcono:

Sebenzisa uphando lwamagama angundoqo. Sebenzisa uphando lwegama elingundoqo ukufumana amagama angundoqo afanelekileyo kwiwebhusayithi yakho kwaye ukwandise umxholo wakho kulawo magama angundoqo.

Phucula isantya sokulayisha iphepha. Phucula isantya sokulayisha sephepha lewebhusayithi yakho ngokulungisa imifanekiso kunye nokusebenzisa inethiwekhi yokuhanjiswa komxholo (CDN).

Qinisekisa ukuba iwebhusayithi yakho inobuhlobo. Qinisekisa ukuba iwebhusayithi yakho ilungiselelwe izixhobo eziphathwayo ngokusebenzisa uyilo olusebenziseka lula kunye nokwandisa imifanekiso yakho kunye nomxholo weselula.

Sebenzisa imephu yendawo. Sebenzisa imephu yesayithi ukunceda iinjini zokukhangela ukuqonda ubume bewebhusayithi yakho kwaye zenze kube lula kubo ukukhasa kunye nesalathiso kwindawo yakho.

Lungiselela imifanekiso yakho. Yandisa imifanekiso yakho ngokuyicinezela kunye nokusebenzisa amagama eefayile ezichazayo.

🌽 Uvavanyo kunye nokulinganisa usetyenziso lwewebhusayithi

Nje ukuba ulungiselele iwebhusayithi yakho, kufuneka uvavanye kwaye ulinganise ukusebenza kwayo. Nazi ezinye zezona zixhobo ziqhelekileyo onokuzisebenzisa ukuvavanya kunye nokulinganisa ukwenziwa kwewebhusayithi yakho:

• Isikhangeli sokhangelo lukaGoogle. I-Google Search Console sisixhobo sasimahla esinceda ukuba ulandele kwaye uhlalutye ukubonakala kwewebhusayithi yakho kwiiSERPs.
• Uhlalutyo lukaGoogle. Uhlalutyo lukaGoogle sisixhobo sasimahla esinceda ukuba ulandele kwaye uhlalutye ukusebenza kwewebhusayithi yakho.
• Moz. I-Moz sisixhobo esihlawulwayo esikuvumela ukuba ulandele kwaye uhlalutye ukusebenza kwe-SEO yewebhusayithi yakho.
• I-SEMrush. I-SEMrush sisixhobo esihlawulwayo esikunceda ukuba ulandele kwaye uhlalutye ukusebenza kwe-SEO yewebhusayithi yakho.

🌽 Iinkonzo zokuSebenza kwiWebhusayithi

Ukuba awunalo ixesha okanye izixhobo zokusebenzisa iwebhusayithi yakho ngokwakho, unokuqesha inkonzo yokuphucula iwebhusayithi ukuba ikwenzele yona.

Iinkonzo zokuphucula iwebhusayithi zinokukunceda ukuba wenze iwebhusayithi yakho ibonakale ngcono kwaye iphucule ukusebenza kwayo kwiiSERPs. THE enamandla WordPress plugin WP ROCKET izakuvumela ukuba ukhawulezise amaphepha akho ngokulula.

🌽 Ukuvala

Ukulungiswa kwewebhusayithi yinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa kwi-intanethi. Ikuvumela ukuba ufikelele ngakumbi kubathengi abanokubakho kwaye ukwandise ukubonakala kwewebhusayithi yakho kwihlabathi le-intanethi.

Ukwandisa iwebhusayithi yakho ukuze ibonakale ngcono, kufuneka usebenzise i-SEO ekwiphepha, ukulungelelaniswa kwe-off-page, ukuthengiswa komxholo, kunye neendlela zokusebenzisa imidiya yoluntu.

Inqaku eliza kufundwa: Zeziphi iinethiwekhi zentlalo zokuthengisa ishishini lam ?

Unokusebenzisa izixhobo zokusebenzisa iwebhusayithi njengeGoogle Search Console, Google Analytics, Moz, kunye neSEMrush ukuvavanya kunye nokulinganisa ukusebenza kwendawo yakho.

Ukuba awunalo ixesha kunye nezixhobo zokwandisa iwebhusayithi yakho ngokwakho, unokuqesha inkonzo yokuphucula iwebhusayithi ukuba ikwenzele yona.

Ngokulandela ezi ngcebiso kunye nokusebenzisa izixhobo ezifanelekileyo kunye nobuchule, unokwenza ngcono iwebhusayithi yakho ukuze ibonakale ngcono kwaye ufikelele ngakumbi kubathengi abanokubakho.

Kodwa ngaphambi kokuba uhambe, nazi ezinye Iingcebiso zokuphumelela kushishino