Fumana amagama angundoqo afanelekileyo kwi-SEO yakho

Le ireferensi yendalo (SEO) yintsika ebalulekileyo yentengiso yedijithali. Kodwa ukuze isicwangciso se-SEO sisebenze, kufuneka sisekelwe kumagama angundoqo akhethwe ngononophelo kunye nokulungiswa. Ukufumana amagama angundoqo afanelekileyo, afanelekileyo ngokwaneleyo kwaye ajoliswe kuyo, ngoko ke kubalulekile kwimpumelelo yewebhusayithi.

Nangona kunjalo, ngezigidi zemibuzo ye-injini yokukhangela yonke imihla, kunokuba nzima ukuhamba. Uhlelwa njani phakathi kwamagama aqhelekileyo kunye namanye angqale kakhulu? Kweziphi iikhrayitheriya onokuthi usekele ukhetho lwakho ukuze ujolise ngokuchanekileyo? Isicwangciso se-SEO esiyimpumelelo sihlala siqala ngokuhlalutya ngokucophelela igama elingundoqo.

Kule nqaku, siza kubona ukuba zeziphi iindlela ezifanelekileyo zokubeka kwindawo yokumisela amagama angundoqo kunye namazwi asisiseko se-SEO esemgangathweni. Ngokusebenzisa ezi ngcebiso zobulumko, uya kukwazi ukuchaza isicwangciso esijolisekileyo, esifanelekileyo kunye nesizinzileyo se-SEO kwishishini lakho!

🥀 Athini amagama angundoqo kwi-SEO?

Igama eliphambili kwireferensi yendalo (SEO) ichaza igama okanye intetho apho abasebenzisi be-Intanethi baya kuyichwetheza kwi-injini yokukhangela kaGoogle ukufumana ulwazi.

Ngokomzekelo, Umntu okhangela indawo yokutyela yamaTaliyane eParis angachwetheza "indawo yokutyela yamaTaliyane eParis" kwibha yokukhangela kaGoogle. Apha, "indawo yokutyela yase-Italiya eParis" ligama eliphambili elifakwe ngumsebenzisi we-Intanethi ukufumana iidilesi ezihambelana nombuzo wabo.

Ngokulungisa i-SEO yamaphepha ayo ewebhu kumagama athile angundoqo, iwebhusayithi ifuna ukubonakala iphezulu kangangoko kwiziphumo zokukhangela zikaGoogle. Ke, le ndawo yokutyela yase-Italiya yaseParis iya kuba nomdla wokuphucula indawo yayo kunye namaphepha ayo egama elingundoqo elithi "Indawo yokutyela yase-Italiya yaseParis".

Injongo kukutsala abathengi abanokubakho abenza olu phendlo lukhethekileyo kuGoogle ekusekweni kwayo. Amagama angundoqo ke enza kube nokwenzeka ukuqonda ukuba abasebenzisi be-Intanethi bachwetheza kuGoogle ukufumana iwebhusayithi.

🥀 Iingcebiso zokufumana amagama angundoqo alungileyo

Nazi ezinye iingcebiso zokukunceda ufumane amagama angundoqo afanelekileyo ukuze ujolise kwisicwangciso sakho se-SEO:

✔️ Hlalutya itrafikhi yakho yangoku

Inyathelo lokuqala lokufumana amagama angundoqo afanelekileyo kukujongisisa i-traffic indawo yakho esele iyifumana. Kule nto, isixhobo sikaGoogle Analytics sibalulekile. Iya kukunika ulwazi oluxabisekileyo kwimikhwa kunye nokuziphatha kwabasebenzisi be-Intanethi abandwendwela amaphepha akho.

Ngokuchanekileyo, yiya kwicandelo elithi "Ukufunyanwa" emva koko "Amagama angundoqo e-Organic". Le nxalenye idwelisa yonke imibuzo yegama elingundoqo, amagama kunye namabinzana ezisa iindwendwe kwindawo yakho kwiinjini zokukhangela.

Fumanisa ukuba ngawaphi amaphepha avelisa ezona zithuthi zininzi kunye nezinga loguqulo olungcono. Emva koko uhlalutye i-10 ephezulu ukuya kwi-20 amagama okukhangela asetyenziselwa ukuhlala ngokukodwa kwezo Ii-URL ezinamandla. La ngawona magama angundoqo afanelekileyo asele ehlangabezana nokulindelwe ziindwendwe zakho. Ngokuqinisekileyo kufuneka babe phakathi kweethagethi zakho eziphambili ze-SEO.

Ukwandisa ngakumbi indawo yabo kuya kukuvumela ukuba ukhwele igagasi lokuthandwa kwabo phakathi kwabasebenzisi be-Intanethi. Ukujolisa le migaqo ifanelekileyo yindlela efanelekileyo yokuphucula ngakumbi iziphumo zakho ze-SEO zangoku. Ngoko ke, ngokuqala ngokuthe ngqo kwinto esebenza kwindawo yakho, unokuqiniseka ukuba usekela isicwangciso sakho segama elingundoqo kwidatha yekhonkrithi kunye nokuguqulwa kwangempela. Kwanele ukujolisa kwasekuqaleni!

✔️ Funda ukhuphiswano

Omnye umthombo obalulekileyo wokuphefumlela ukufumana amagama angundoqo afanelekileyo kuhlalutya iindawo zakho okhuphisana nazo. Ewe, abakhuphisana bakho mhlawumbi bajongana nemiceli mngeni kunye nemibuzo njengawe xa kufikwa kwi-SEO.

Qala ngokwenza uphando lweGoogle kunye namagama angundoqo anxulumene noshishino lwakho. Chonga iindawo zokuqala ezi-5 ezivela kwiSERP (iphepha leziphumo). Aba ngabakhuphisana bakho ngqo.

Emva koko yiya ku a Isixhobo sokuhlalutya SEO njenge Ahrefs okanye SEMrush. Ngenisa igama lesizinda somntu ngamnye okhuphisana naye ukuze ufumane amaphepha abo abekwe kakuhle kunye namagama angundoqo.

Kwicandelo elithi "Amagama angundoqo e-Organic", uya kufumana i-Top 10 okanye amagama angama-20 abajolise kuwo ngokuyinhloko. Thatha ixesha lokuluhlalutya olu luhlu ngokuchanekileyo. Amanye amagama angundoqo afanelekileyo kwishishini lakho asenokuba sele ekhona.

Ewe, ukuba le migaqo isebenza kakuhle ngokwendlela yetrafikhi kunye noguqulo lwabakhuphisana nabo, nabo banamathuba amakhulu endawo yakho. Yiya ugrumbe amagama abo angundoqo awinileyo! Ukufunda oko kwenziwa ngabanye abadlali kwicandelo lakho kubonisa umgodi wegolide wokumisela amagama angundoqo afanelekileyo ekujoliswe kuwo kwi-SEO. Ukwenza, gxila kwinto esebenzayo!

✔️ Sebenzisa izixhobo zokucebisa amagama angundoqo

Nje ukuba uhlalutye itrafikhi yakho yangoku kwaye ufunde abo ukhuphisana nabo, lixesha lokuthatha izinto uzise kwinqanaba elilandelayo. Izixhobo ezininzi ezinamandla zikhona ukuvelisa iingcamango zegama elingundoqo ngokucofa okukodwa. Masisebenzise ithuba!

Okokuqala, chaza uluhlu lwe-3 ukuya ku-5 amagama angundoqo okanye amabinzana amele undoqo weshishini lakho. umzekelo "I-pizzeria yaseNaples", "iindawo zokutyela zase-Italiya zaseParis" njl.

Emva koko yiya kwizixhobo zengcebiso zamagama aphambili ahloniphekileyo njenge:

• I-Ahrefs Keyword Explorer
• UmCwangcisi wegama elingundoqo leGoogle
• UberSuggest

Faka amagama akho asisiseko nganye nganye kwaye uqale ukuvelisa iingcebiso. Le software iya kuhlalutya amawaka edatha ukufumana ukuhluka kwamagama abalulekileyo. Ke, ukuqala kwi "pizzeria", unokufumana:

• ukuhanjiswa kwepizzeria
• idilesi yepizzeria
• imenyu yepizzeria yemifuno
• I-pizzeria yaseItali yaseParis ye-15
  njalo

Gcina iingcebiso eziphezulu ezingama-20 ukuya kwezingama-30 kwisixhobo ngasinye kuluhlu lwakho. Ngaloo ndlela utyebisa umbulelo wakho wokucinga kumathuba amatsha amagama angundoqo, ahambelanayo, okanye afunyenweyo.

Ngokuthatha ithuba le-algorithms yale software ikrelekrele, gcina ixesha elixabisekileyo ukukhawulezisa ukhetho lwakho lwamagama aphambili kunye namabinzana. Kwanele ukunyusa ngokukhawuleza igiya kwi-SEO!

✔️ Lungisa kakuhle usukelo lwakho

Nje ukuba uluhlu lwakho lwamagama angundoqo lusekiwe, umsebenzi awukagqitywa. Ngokuchasene noko, ngoku lixesha lokuphucula ngakumbi usukelo lwakho ukuze ugcine kuphela ezona zithembisayo. Ngoko nangoko cima onke amagama aqheleke kakhulu kwaye abanzi njenge "restaurant" okanye "pizza" ebhekisa kwiibhiliyoni zamaphepha. Le mibuzo ikhuphisana kakhulu kwi-SEO kwaye awunalo ithuba lokuvela kwiphepha lokuqala.

Kwakhona jonga uluhlu lwakho lokufaneleka. Ukuphelisa iingcebiso ezingenabudlelwane obubambekayo kwishishini lakho okanye iimveliso. Akukho sidingo sokuchitha ixesha ngokuziphucula! Emva koko, zama ukuthanda imisila emide kukhetho lwakho lwamagama angundoqo. Ngokomzekelo, khetha "i-pizzeria yemifuno yokuhanjiswa ekhaya eParis 15th" ukuya kwi-"pizzeria Paris" elula.

Okukhona uchaneka ngakumbi umbuzo kunye namagama alungele uGoogle, kokukhona kunokwenzeka ukutsala umsebenzisi ofanelekileyo we-Intanethi olungele ukuguqula indawo yakho! Ekugqibeleni, qhubeka ucoca! Yenza uphando, funda iindaba zeshishini, thetha nabathengi bakho. Kwaye ngokuqhubekayo, lungisa kakuhle ukhetho lwakho lwamagama angundoqo ukuze uhlale usondele kangangoko kwiimfuno zelo xesha.

Ngesi sicwangciso sokucoca ngokusisigxina, uluhlu lwakho lwamagama angundoqo ekujoliswe kuwo luya kuhlala lugcina amandla alo okuguqula ngokupheleleyo!

✔️ Vavanya kwaye uqinisekise

Nje ukuba ukhetho lwakho lwamagama angundoqo lusekiwe, lixesha lokuba uqhubele phambili kwisinyathelo sokugqibela: ukuvavanya ukugcina kuphela ezona zisebenzayo. Ukuqala, khetha i-5 ukuya kwi-10 yamagama angundoqo akho aphambili. Yenza okanye ulungiselele amaphepha amaninzi okanye amanqaku ajolise ngokukodwa kwi-SEO yale migaqo.

Ngokomzekelo, bhala iposti yebhlog malunga "Ezona pizzerias zemifuno ezisa kwikhaya lakho eParis" usebenzisa eli gama liphambili ekujoliswe kulo kwezinye izihloko kunye nemibhalo engezantsi. Emva koko linda iinyanga ezi-2 okanye ezi-3 ukuze iinjini zokukhangela zibonise ngokufanelekileyo umxholo wakho olungiselelweyo.

Emva koko uhlalutye ngokuchanekileyo kwi google Analytics itrafikhi kunye noguqulelo olufunyenwe ngokukodwa kula maphepha kunye nala magama angundoqo. Ngaba ezinye zisebenza ngcono kunezinye? Ngaba ziye zaphumela ekuthengisweni okanye kwabafowunelwa abafanelekileyo?

Gcina kuphela amagama asebenzayo kuluhlu lwakho kwaye ucime amanye. Phinda usebenze rhoqo ngamagama angundoqo ovavanyo amatsha ukucokisa ngakumbi ukhetho lwakho.

Olu vavanyo oluqhubekayo kunye nesicwangciso sokuqinisekisa siya kukuvumela ukuba uhlele ukuze ugcine kuphela amagama angundoqo angcono kwixesha elide. Abo baguqulayo! Ngokulungelelanisa iithagethi zakho njengoko uhamba, i-SEO yakho iya kufikelela kwinqanaba elifanelekileyo lokusebenza kunye nokufaneleka.

🥀 Iindidi ezahlukeneyo zamagama angundoqo kunye nokugcwala kwewebhu

Kukho ubukhulu becala iintlobo ze-3 zamagama angundoqo ekufuneka zithathelwe ingqalelo kwisicwangciso se-SEO:

✔ Amagama angundoqo aqhelekileyo

Amagama angundoqo aqhelekileyo (ekwabizwa ngokuba "intloko yombuzo" amagama angundoqo) abhekisela kumagama abanzi kunye nawona adumileyo kunye namazwi anxulumene noshishino. Eminye imizekelo : "ihotele", "indawo yokutyela", "i-pizzeria", "indawo yokubhaka", "uhambo", "isihlangu", "i-inshurensi", njl.

La magama angundoqo anenzuzo yokuba nomthamo omkhulu wokukhangela. Le yeyona mibuzo ichwethezwa kakhulu ngabasebenzisi be-Intanethi kuGoogle. Ukulungiselela le migaqo ke ngoko kukuvumela ukuba uxhamle kwitrafikhi enokubakhona ephezulu kakhulu. Ukongeza, amagama angundoqo aqhelekileyo aziwa kuluntu ngokubanzi kwaye enza amagama okuqala asetyenziswa ngabasebenzisi be-Intanethi ukuqalisa ukukhangela kwabo.

Nangona kunjalo, izinto ezingeloncedo zinkulu. amagama angundoqo Generic are ukhuphiswano oluphezulu, kuba bonke abadlali kwicandelo bajolise kubo njengento ephambili kwisicwangciso sabo se-SEO. Kuya kuba nzima kakhulu ukuzibeka kwi-10 ephezulu yeziphumo zokukhangela zikaGoogle zala magama, ngaphandle kokuba utyala ixesha elininzi kunye nomzamo wokuphucula.

Ukongeza, ngokujolisa kwimibuzo ebanzi kuphela, ubeka umngcipheko wokunyuswa kwetrafikhi yakho ngondwendwelo olungafanelekanga, oluya kuguqula kakubi kanye kwindawo.

bien que kunzima ukubeka isikhundla, nangona kunjalo iqhinga lokugcina amagama angundoqo ambalwa aqhelekileyo kukhetho lwakho, ukuba kuphela ukwenza imali kwi-traffic yakho ekhoyo. Kodwa kulumkele ukuzilinganisa kunye nezicelo ezithe ngqo nezijoliswe kuzo!

✔ Amagama angundoqo athile

Amagama angundoqo athile ajoliswe, imibuzo ethile ehamba ngaphaya kwamagama alula aqhelekileyo. Ngokomzekelo, endaweni yokusebenzela kuphela "ihotele", siya kujolisa "ihotele eneenkwenkwezi ezi-5 imbono yolwandle iNice sea" okanye "design hotel Paris center".

Inzuzo enkulu yamagama angundoqo athile kukuba akhuphisana ngaphantsi kwemibuzo eqhelekileyo. Ngapha koko, bajongana nesidingo esichazwe kakuhle senxalenye ethintelweyo yabasebenzisi be-Intanethi. Ngenxa yoko, abadlali abambalwa bazibeka kuyo, okwenza i-SEO ibe lula.

Ukujolisa imibuzo ethile kukwenza kubenako ukutsala itrafikhi ethe chatha, umdla wokwenene kuhlobo lwenkonzo okanye imveliso esiyinikezelayo. Aba bandwendweli ke ngoko baya kuba nakho ukuguqula kube kanye kwisiza. Amagama angundoqo athile adala itrafikhi eyenziweyo, ehambelana ngokugqibeleleyo nesibonelelo sayo.

Ngakolunye uhlangothi, umthamo wenyanga wokukhangela uya kuba sengqiqweni ngaphantsi kunamagama angundoqo aqhelekileyo, ngenxa yokuba sijolise kwi-niche inxalenye yabasebenzisi be-Intanethi abaneemfuno ezichazwe kakuhle. Kodwa yintoni ebalulekileyo, ngumgangatho wetrafikhi! Utyelelo lwe-500 olujoliswe kakhulu kunye nolunomdla luya kuvelisa ngakumbi ngokwemigaqo yokuguqulwa kunokuhamba okungacacanga kwama-5000 otyelelo ngaphandle kwenjongo yokuthenga.

Eyona nto ilungileyo kukudibanisa uninzi lwezi ndlela zokuchonga uninzi lwamagama angundoqo athile, ngaphambi kokuba ukhethe kuphela ezona zifanelekileyo ukujolisa.

✔️ Amagama angundoqo amade (umsila omde)

Amagama angundoqo anomsila omde, okwabizwa ngokuba “amagama angundoqo omsila omde” ngesiNgesi, bhekisa kumagama asetyenziswayo anemigaqo emi-3 okanye ngaphezulu.

Umzekelo:

• "Izihlangu zokukhwela intaba zeGoretex zabasetyhini"
• "Iibhulukhwe zabantwana ezingabizi kakhulu zabaqalayo"
• "Irenti yendlu ene-Eiffel Tower yokujonga abantu aba-5"

Olu qulunqo lwe-ultra-specific luneenzuzo ezininzi kwi-SEO. Okokuqala, baxhamla kukhuphiswano oluncinci kakhulu, benikwa ubume babo obuchanekileyo obuhambelana neemfuno ezichazwe kakuhle zeqela elincinci lophando.

Ukongeza, izinga lokuguqulwa kolu hlobo lwetrafikhi lihle kakhulu. Umsebenzisi we-Intanethi ochwetheza loo mbuzo ekujoliswe kuwo uyazi ncam into ayifunayo. Kanye kwiphepha elifanelekileyo, kukho ithuba elihle lokuba ngumthengi okanye umkhokeli ofanelekileyo.

Enye inzuzo kukuba le traffic umsila omde, ngenxa yenjongo yayo ephezulu, iya ngqo kumaphepha e-niche kunye namanqaku ahambelana ngokuchanekileyo nenkonzo okanye imveliso enomdla kubo. Ke ngoko sijonga ukugxuma okuncinci kunye nohambo olungcono lwabasebenzisi.

Ngokuqinisekileyo, umthamo wenyanga wegama eliphambili lomsila uhlala ulinganiselwe, ngokomyalelo weshumi elinesibini okanye amakhulu okukhangela. Kodwa i-ROI eveliswe ubukhulu becala ihlawulela irelativity yemithamo, enkosi kumazinga oguqulo abalaseleyo. Ukuchonga ezi gems zinqabileyo zamagama aphambili omsila, kukho iindlela ezininzi:

• Uhlalutyo lwendlela ekhoyo
• Ukuvavanywa kwemibuzo ebuzwa kwinkonzo yasemva kokuthengisa nakwincoko
• Iintetho zabathengi kuphononongo kunye novavanyo
• Ukuxoxa ngengqondo nabathengisi abaphambili
• Izixhobo zokucebisa igama elingundoqo

Nangona kuyindinisa, ukuqokelela amagama angundoqo anomsila omde kufanelekile, njengoko i-ROI yabo inomdla kakhulu. Amakhulu ambalwa ale mibuzo ye-ultra-specific in your keyword mix anele ukonyusa kakhulu iziphumo zakho ze-SEO!

🥀 Ukuvala

Ukufumana amagama angundoqo afanelekileyo ngumsebenzi obalulekileyo kwimpumelelo yesicwangciso esisebenzayo nesizinzileyo se-SEO yendalo. Ukhetho olufanelekileyo lwamagama ekujoliswe kuwo luya kukuvumela ukuba uphucule kakhulu ukubonakala kwakho kwiziphumo zokukhangela zikaGoogle.

Ngokuhlalutya i-traffic yakho esele ikho, ukufunda abo ukhuphisana nabo kunye nokusebenzisa izixhobo zokucebisa, ukwisiqalo esiqinileyo ekuchongeni awona mathuba abalulekileyo amagama angundoqo. Gqibezela indlela yakho ngokucokisa iithagethi zakho kwaye ekugqibeleni ugcine kuphela imibuzo eqhuba kakuhle emva kokuvavanya.

Ukuqulunqwa okukrelekrele kwamagama angundoqo we-generic ephezulu, i-ultra-specific-specific long tails kunye nemibuzo efanelekileyo ephakathi ngundoqo kumgangatho we-SEO. Ngokuhlengahlengisa rhoqo ukhetho lwakho ngokweziphumo ezifunyenweyo, indawo yakho ngokuthe ngcembe iya kunyuka iye kwiindawo eziphezulu kumaphepha eziphumo zikaGoogle.

🥀 Imibuzo Ebuzwa Rhoqo

Nanku umzekelo we-SEO yophando lwegama elingundoqo le-FAQ:

Yintoni igama eliphambili kwi-SEO?

Igama elingundoqo lichaza igama okanye intetho apho abasebenzisi be-intanethi baya kuyichwetheza kuGoogle ukuze bafumane iwebhusayithi. Exemple: "pizzeria Paris 15th". Ukuphucula ngokufanelekileyo indawo yakho yamagama angundoqo athile kukuvumela ukuba uhlele ngcono kwiziphumo zophando.

Indlela yokufumana iingcamango zamagama angundoqo alungileyo?

Ukufumana amagama angundoqo ekujoliswe kuyo, unako: ukuhlalutya i-analytics yakho ukuchonga imibuzo esele isebenza, funda amagama angundoqo kwiindawo ezikhuphisanayo, sebenzisa izixhobo zokucebisa amagama angundoqo (i-GKP, i-Semrush, njl.), Yenza uphando lwe-Google lwamagama angundoqo.

Ngaba kufuneka ujolise kumagama aqhelekileyo okanye athile angundoqo?

Eyona nto ifanelekileyo ngumxube wezo zimbini! Amagama angundoqo egeneric (umzekelo: “pizzeria”) azisa itrafikhi eninzi kodwa akhuphisana kakhulu. Ezithe ngqo ("i-organic pizzeria Paris 5th") azikhuphisani kwaye zitsala i-traffic efanelekileyo kunye nokuguqulwa.

Yintoni umsila omde?

Ezi zizicelo ezithe ngqo ezinamagama ama-3 okanye ngaphezulu (umzekelo: "i-vegetarian pizzeria home delivery Lyon"). Nangona kufunwa kancinci, la mazwi ekujoliswe kuwo aguquka kakuhle kanye kwindawo yakho.

Mangaphi amagama angundoqo ekufuneka uwajolise?

Ye Indawo yokuthengisa nge-e, kucetyiswa ukuba uqulunqe uluhlu lwamagama angundoqo angama-200 ukuya kuma-300 alungisiweyo kumaphepha abalulekileyo kunye namanqaku. Kwiblogi, ungaya kuthi ga kwi-500 okanye nakwi-1 amagama angundoqo ekujoliswe kuwo.

Ndiyathemba ukuba ezi mpendulo ziyakukhanyisela ekukhetheni amagama angundoqo afanelekileyo ukulungiselela i-SEO! Ungalibazisi ukuba unayo eminye imibuzo.