IBA BA yokuthengisa?

Ukuthengisa yinto oyithethayo kunye nendlela oyithetha ngayo xa ufuna ukucacisa ukuba inkulu kangakanani imveliso yakho kwaye kutheni abantu kufuneka bayithenge. Yena u publicité, incwadana enemifanekiso, iphephandaba. Masijongane nayo, kumntu oqhelekileyo weshishini, ukuthengisa kuyalingana nokukhuthazwa.

Kubantu abaninzi abashishinayo, imalunga nokuthengisa ngomlinganiselo omkhulu. Inyani yeyokuba intengiso ihleli kwindawo ekudibanela kuyo ishishini kunye nomthengi – umlamli obalaseleyo womdla wenkampani kunye neemfuno zomthengi. Ukuthengisa kudlala indima ebalulekileyo indima namhlanje.

Kweli nqaku, siza kukuxelela into ekufuneka uyazi malunga nokuthengisa ngendlela yethu. Kodwa kuqala, nantsi isoftware eya kukuvumela ukuguqula ithemba lakho libe ngabathengi.

Makhe siye

🔰 Yintoni intengiso?

Ndifundisa abafundi oko ukuthengisa yincoko. Yincoko eqala phakathi kwabantu ababini abangazani kakuhle. Iincoko ezilungileyo zikhokelela ekuqondeni iimfuno zabangeneleli.

Iingcamango ezinkulu ezifana nezi zikhokelela kwiimveliso ezimangalisayo ezihanjiswa ngokubandakanya amava abathengi. Yintengiso. Xa ndidibana nomntu endingamaziyo ndiye ndimbuze imibuzo. Ndizama ukumazi. Ndizama ukuqonda amaphupha akhe, iingxaki zakhe kunye neemfuno zakhe.

ANDITHETHI ngam ngaphandle kokuba unomdla onyanisekileyo wokwazi ngakumbi ngam. Kodwa oko kuvela kuphela kuvelwano lokwenyani nolwenyani. Kuya kufuneka ndimkhathalele ngokwenene lo mntu wumbi ukuze ndifumane ithemba lakhe.

Le ncoko iyaqhubeka njengoko siqondana ngcono. Kwaye njengobudlelwane babantu, iibrendi ezinonxibelelwano olunzulu zezo zibonakala zikhathalelana ngakumbi kuneziqu zazo.

Kwaye njengakubomi bokwenyani kunye nokusebenzisana kwabantu bemihla ngemihla, ukuthengisa kuthetha ukuba kufuneka unikezele ngaphezulu kunokuba unethemba lokufumana.

Abathengisi abakhulu ngabafundisi abanomdla, babelana ngobuchule babo ngethemba kuphela lokuba iya kunceda abantu. Inzuzo yorhwebo isekusekweni ukuthembana nokwakha uluntu abakholelwa kuwe ukuba ubancede xa kuyimfuneko.

Xa sinikwa ukhetho, sithenga kuphela iibrendi esizaziyo, esizithandayo kwaye sizithembe!

🔰 Yintoni uphawu?

Ndafunda kwakudala ukuba uphawu lwakho luyinto ekhoyo engqondweni yomthengi wakho. Iintengiso aziyitshintshi imbono yebhrendi yakho. Ukumaketha kukugweba, imvakalelo, imvakalelo, eyenziwa sisimbuku sayo yonke intsebenziswano endinayo nenkampani.

Ngamava kuphela atshintsha imbono yophawu kwingqondo yomthengi. Iibrendi kufuneka zinike amava abathengi angakholelekiyo.

Hayi kwiimveliso esizithengisayo kunye nendlela esizisa ngayo " features ", kodwa kwindlela esiziphatha ngayo njengenkampani, ngendlela abasebenzi bakho abandiphatha ngayo, kwinani lawo onke la mava, uphawu lwenziwa.

Ndiyayicinga lonto'Apple kunye Starbucks inkathalo ngokubonelela ngetekhnoloji enkulu kunye nekofu enkulu. Kodwa ndicinga ukuba i-Apple inikezela ngesithembiso sayo sokusebenziseka ngokulula, iimveliso eziyilwe kakuhle. Ndiyakholelwa ukuba i-Starbucks ikhathalele ngakumbi impembelelo yayo kwihlabathi kunokuthengisa ikofu eninzi.

Nyani okanye UBUXOKI, La ngamava endinawo ngezi mpawu. La mava abethelele ngokunzulu engqondweni yam. Kwaye akukho xabiso lentengiso, iilogo okanye abathengisi abanokutshintsha loo nto.

🔰 Intengiso kunye nokuThengisa

Ukuthengisa kunokuba nefuthe elihle okanye elibi kwi-brand. Inokunceda ukudala amava ophawu oluhle ngokuba nencoko eyakhayo, eluncedo, kunye novelwano kunye nabathengi babo.

Abathengisi banokwenzakalisa iibrendi xa bephazamisa iinkqubo zethu zeTV kunye namava ewebhu ngokuqhuba iintengiso zamadoda anamantombazana amahle kwingalo enye kunye nemveliso yawo kwenye.

Iinkampani ezicinga isigidi seerandi kwi-sexuist, intengiso yentengiso, iilogo ezisasazeke kuyo yonke indawo, abasebenzi abakruqulayo kunye nabathengisi abatyhalelayo balahlekile nje. Abaliqondi ihlabathi esiphila kulo.

🔰 Ukuthengisa kunceda ukwakha iibrendi ngamava amnandi

Ehlabathini eligqibeleleyo, inkxaso yokuthengisa ukudalwa kweempawu ezomeleleyo. Iibrendi ezinkulu zenza intengiso enkulu. Basebenza njengootitshala kubaphulaphuli babo ngokuzisa iimveliso ezimangalisayo. Baphatha abasebenzi babo ngentlonipho kwaye benze njengabemi behlabathi abanenkathalo, becinga ngezizukulwana ezizayo.

Iimpawu ezinkulu zisibonisa ukuba zingoobani kumava abawazisayo. Ukuthengisa kufuna ukuqonda ukuba yintoni amava afanele abe ngawo. Iintengiso ziphazamisa amava ethu kwaye ngamanye amaxesha asibazondi ngenxa yoko.

🔰 Iintlobo zeNtengiso

Kwabo bacinga ukuba ukuthengisa kuyafana nokuthengisa, akukho nto inokuqhubeka nenyani. Intengiso ngokuqinisekileyo inokuba yinxalenye encinci yesicwangciso sentengiso, kodwa sisiqwengana esinye sephazili. Ngokwenene, kunokwenzeka ukuba usebenze kwisicwangciso sokuthengisa esingasebenzisi intengiso konke konke.

Inokwahlulwa ngokwendlela engaxhunyiwe kwi-intanethi kunye ne-intanethi okanye yedijithali. Ukuthengisa ngaphandle kweintanethi kubandakanya intengiso " zemveli » kushicilelo, kwiintengiso zikanomathotholo nakumabonakude, kunye nokuzimasa imisitho efana nemiboniso yorhwebo, imiboniso neenkomfa. Inokubandakanya ukuthengisa ngomlomo.

Uninzi lwamashishini luya kusebenzisa indibaniselwano yeendlela zentengiso ye-intanethi kunye ne-offline. Nangona kunjalo, kwezi ntsuku ibhalansi itshintshela ngakumbi kwintengiso ye-Intanethi.

Ewe, abathengi bachitha ixesha elininzi nangakumbi kwi-intanethi kwaye ukuthengisa ngedijithali kunika izibonelelo ezahlukeneyo ngokwesantya, ukusebenza kakuhle kunye nembuyekezo kutyalo-mali. Ke makhe sijonge ezinye zeentlobo ezahlukeneyo zentengiso ye-intanethi ekhoyo kumashishini namhlanje:

✔ Ukuthengiswa komxholo

Ukupapasha umxholo kwiifom ezahlukeneyo ukwakha ulwazi lwe-brand kunye nokugcina ubudlelwane babathengi. Ngokuqhelekileyo ithathwa njengohlobo lwentengiso yedijithali, kodwa inokuthi yenzeke ngaphandle kweintanethi.

Imizekelo yokuthengiswa komxholo ibandakanya iiblogi, izithuba zemidiya yoluntu, i-infographics, kunye neevidiyo.

✔ UPhendlo lweNjini yoKhangelo

Ngokuqhelekileyo ibizwa ngokuba yi-SEO, yinkqubo yokuphucula umxholo wewebhusayithi yakho ukuze ubonakale ngakumbi kwiinjini zokukhangela kunye nokutsala i-traffic eninzi kuphendlo.

✔ Khangela iNjini yokuThengisa 

Eyaziwa ngokuba yi-pay-per-click okanye i-PPC, ngolu hlobo lokuthengisa, amashishini ahlawula ukuba abe nekhonkco kwindawo yabo ebekwe ngokucacileyo kumaphepha eenjini zokukhangela.

✔ Intengiso yeMedia yeNtlalo

Sebenzisa imidiya yoluntu njenge-Facebook, Instagram kunye ne-Twitter ukwakha ubudlelwane kunye nabathengi abakhoyo kunye nokufikelela kubaphulaphuli ababanzi ngokusebenzisa igama ledijithali.

✔ Ukuthengisa nge-imeyile

Ukuthumela unxibelelwano lwe-imeyile rhoqo kubasebenzisi ababhalise kuluhlu lwakho ukwakha ubudlelwane kunye nokuqhuba ukuthengisa.

✔ Ukujolisa kwakhona 

THE ukujolisa kwakhona sisixhobo esinamandla sokuthengisa esisetyenziselwa ukufumana abathengi abatsha. Qhagamshelana nabathengi abakhoyo okanye abanokubakho emva kokuba sele benonxibelelwano kunye nebhrendi yakho ukuze ubenze babuyele okanye baguqulele kwintengiso. umzekelo, beka intengiso kuFacebook wabo wokutya kwemveliso ethile abayijongileyo kwindawo yakho.

✔ Influencer Marketing

Sebenzisa abantu beprofayile ephezulu kunye nabalandeli abaninzi beendaba zentlalo ukukhuthaza imveliso okanye inkonzo yakho.

Le yimizekelo nje embalwa yeentlobo ezidumileyo zentengiso yedijithali edlalwayo namhlanje. Nganye kwezi ndlela zinokwahlulwa zibe zezinye iindidi zentengiso kwaye eneneni kukho amakhulu okanye amawaka eentlobo ezahlukeneyo zokuthengisa ezigubungela zombini itshaneli kwi-intanethi kunye ne-offline.

Akukho shishini lixhomekeke kuhlobo olunye lokuthengisa. Kwelinye icala, ngaphandle kokuba ungowezizwe ngezizwe onohlahlo lwabiwo-mali olungasikelwanga mda kunye nezibonelelo, akunakwenzeka ukuba ujongane nazo zonke iindlela ezahlukeneyo zokuthengisa.

Ukwenza a Isicwangciso sentengiso esebenzayo kwishishini lakho lomntu ngamnye, kufuneka ukhethe iintlobo zentengiso eziya kusebenza kakhulu kuwe kwaye wenze isicwangciso apho zidityaniswe kwisicwangciso esiphambili.

🔰 Umahluko phakathi kokuthengisa kunye nokuthengisa

Intengiso kunye nokuthengisa zinxulumene ngokusondeleyo kodwa zibandakanya imisebenzi eyahlukeneyo kwishishini lakho.

Iqela elithengisayo alinalizwi kwinto yokuba yintoni na imveliso okanye ngubani oyithengayo - bathatha nje ukukhokela kwaye uyabaqinisekisa ukuba bathenge. Abasebenzi abasebenza kwiintengiso kufuneka bakhe ubudlelwane obusondeleyo kunye nabathengi bakho, kwaye bafuna ubukrelekrele bokuthengisa ukwenza oko.

Iqela lezentengiso libonelela ngezi zikhokelo ngokufundisa abathengi abanokubakho malunga nebhrendi kunye nemveliso yakho. Bakwasebenzisa ingxelo yabathengi kunye nobukrelekrele ukugqiba ukuba zeziphi iimveliso eziza kuveliswa kwixesha elizayo okanye indlela yokuguqula iimveliso ezikhoyo ukuze zihlangabezane ngcono neemfuno zabathengi.

Awuyi kuphumelela ekuthengiseni ngaphandle kokuba abantu obathengisayo sele benolwazi oluthile lwebrand okanye imveliso yakho - nantso into enokwenziwa yintengiso kuwe.

Kwisicwangciso esiyimpumelelo, amaqela okuthengisa kunye nokuthengisa kufuneka asebenze ngokusondeleyo kwaye abe nendlela edibeneyo. Oku kuqinisekisa ukuba kuphela umgangatho olungileyo okhokelayo uthunyelwa kwiqela lokuthengisa.

🔰 Ukuqonda umthengi wakho kwintengiso

Kwintengiso, ukwazi yakho umthengi ubalulekile. Ngapha koko, abanye abathengisi baya kuthi ga ngoku ukuba ukuthengisa kuyinkqubo yokuqonda abathengi bakho.

Kuya kufuneka iqale kwangoko kuhambo lwakho lobuchwephesha, ngaphambi kokuba uphawu lwakho lube nokumila. Olu rhwebo lokuqala lubandakanya uphando kunye nokufunda kubathengi bakho ukuze uphuhlise imveliso okanye inkonzo ehlangabezana neemfuno kunye neemfuno zabo.

Olu phando lunzulu lwabathengi ayingomsebenzi omnye wokuthengisa, kodwa uqhubeke. Amaqela ekugxilwe kuwo, uphando lwabathengi, kunye nokuqokelela idatha yomsebenzisi kwi-intanethi zizo zonke iindlela ezinokukunceda ufunde ngakumbi malunga nokutshintsha kwesiseko sabathengi kwaye uqinisekise ukuba ibhrendi yakho inxibelelana nabo ngendlela enentsingiselo.

Nje ukuba imveliso okanye inkonzo ethile ingeniswe kwimarike, impumelelo yayo kufuneka ivavanywe ukubona ukuba iyahlangabezana na neemfuno zabathengi. Ukuthengisa kukwadlala indima kwinkonzo yabathengi kunye nokukhulisa ubudlelwane babathengi.

Ayikokufikelela nje kubathengi abatsha, kodwa nokuqinisekisa ukuba ufumana okuninzi kubathengi bakho abakhoyo kwaye bahlala ixesha elide kangangoko. Intengiso yedijithali ivule ihlabathi elitsha lamathuba okuqonda ngcono abathengi bakho kunye nokwakha ubudlelwane nabo.

Ngoku sinakho ukuqokelela inani elikhulu ledatha malunga nabantu, kubandakanya iindawo zabo zokuhlala, indawo abahlala kuyo, iindlela zokuthenga, ukusebenzisana kwebrendi yangaphambili, izinto abazithandayo nabangazithandiyo, nokunye.

🔰 Umxube wokuthengisa kwixesha ledijithali

"Imixube yentengiso", ikwabizwa ngokuba "yi-4 Ps" yokuthengisa, zithathwa njengesiseko sesicwangciso sakho sokuthengisa. Bamele ezona zigqibo ziphambili ekuya kufuneka uzenze xa uthengisa iimveliso okanye iinkonzo zakho:

✔ imveliso 

Iyakuba yintoni imveliso okanye inkonzo yakho kwaye ihlangabezana njani neemfuno zomthengi wakho?

✔ inani  

Kwintoni ixabiso uya kumisela imveliso yakho? Oku akusoloko kuyimali, njengoko abathengi banokuthengisa ixesha labo okanye ulwazi lwabo kwimveliso "yamahhala".

✔ Indawo 

Uyizisa njani imveliso kumthengi? Ngaba beza kwivenkile ebonakalayo okanye ngaba uthengisa kwi-Intanethi? Ngaba ujolise ummandla othile wejografi?

✔ wokuKhuthaza 

Zeziphi iindlela zokuthengisa oza kuzisebenzisa ukuze imveliso yakho yaziwe lihlabathi?

Ukufumana umxube wentengiso ngokufanelekileyo kuthetha ukuba uya kukwazi ukulungelelanisa iimfuno kunye neemfuno zabathengi bakho, wakhe ubukho bebhrendi yakho, kwaye wandise imbuyekezo yakho kutyalo-mali.

Le ngcamango du I-4P yokuthengisa umxube kwakucingwa kudala ngaphambi kokuba i-Intanethi ibe yinxalenye yobomi bemihla ngemihla, kodwa inokuhlengahlengiswa ngokulula ukwenza isiseko sokuphuhlisa isicwangciso sokuthengisa kwihlabathi lanamhlanje ledijithali. Kumxube wokuthengisa wedijithali, i-4Ps iyafana, kodwa indlela iyahluka.

✔ imveliso 

I-Intanethi ithetha ukuba unokuba neshishini ngaphandle kwe-inventri ebonakalayo. Endaweni yoko, unokuthengisa iimveliso zedijithali njengeeBooks kunye nezifundo. Nokuba uthengisa iimveliso ezibonakalayo, inkqubo yophuhliso lwemveliso itshintshile ngonaphakade.

Ngoku kunokwenzeka ukuba ulandelelwano kunye nokudala Iimveliso ezifunwayo ukuvavanya imarike kuqala, kunye nokukwazi ukuvavanya abathengi bakho ngokukhawuleza nangokulula kuthetha ukuba awufane wenze iimpazamo xa kuziwa kuphuhliso lwemveliso.

✔ inani 

Itekhnoloji yentengiso yedijithali ithetha ukuba akufuneki uthathe isigqibo ngexabiso elinye lemveliso okanye inkonzo yakho - ungahlengahlengisa ixabiso ngokusekelwe ekubeni lijongwe ngubani.

Kukwakho nokuguquguquka ngakumbi xa kufikwa kwiimodeli zamaxabiso, kunye nemirhumo kunye neentlawulo eziphindaphindiweyo ezenziwe zifikeleleke ngakumbi kumashishini nakubathengi bazo zonke iintlobo.

✔ Indawo 

Ngokucacileyo owona mahluko uphambili apha kukuba uthengisa kwi-Intanethi kunevenkile ebonakalayo. Kodwa kukho iziteshi ezininzi ezahlukeneyo zokuhlola xa kuziwa ekuthengiseni kwi-Intanethi. Iwebhusayithi yakho, iimarike ze-intanethi, i-imeyile, kunye nemidiya yoluntu zonke ziindlela zokuqwalaselwa.

✔ wokuKhuthaza

Kwakhona, uya kube usayithengisa imveliso yakho, kodwa iindlela zahlukile kunokuba ubunokuzisebenzisa kwiminyaka engama-30 eyadlulayo. Endaweni ye-imeyile ngqo kunye nopapasho lwentengiso, isicwangciso sakho singabandakanya email marketing kunye kwiintanethi zentlalo.

Ngayo nayiphi na inkxalabo, ndishiye uluvo. Kodwa ngaphambi kokuba uhambe i-accelerator edibeneyo ekuvumela ukuba wenze i-euro yakho yokuqala eyi-1000 ngokudibana kwinyanga enye.