Yintoni i-influencer marketing?

Intengiso ye-Influencer ngoku iyindlela eqhelekileyo yokuthengisa kwi-intanethi. Ibiyi-buzzword ixesha elithile ngoku, kwaye ibisoloko ibhekiselwa kumajelo eendaba aqhelekileyo. Nangona kunjalo, kusekho abantu abangaqondi kakuhle ukuba yintoni i-influencer marketing. Ewe, abanye abantu badibana nebinzana okokuqala kwaye ngoko nangoko bazibuze "Yintoni intengiso yempembelelo? ".

Nantsi into ekufuneka uyazi malunga nentengiso yenethiwekhi

Intengiso yenethiwekhi yimodeli yeshishini okanye uhlobo lokuthengisa oluchazwa njenge "micro-franchising." Olu hlobo lokuthengisa luneendleko zokungena eziphantsi kakhulu kunye nengeniso enkulu enokubakho kwabo baqalayo. Iimveliso ezithengiswa ziinkampani zolu hlobo lokuthengisa azifumaneki kwiivenkile, kwiivenkile ezinkulu, njl. Nabani na onqwenela ukwenza ubambiswano nezi nkampani kufuneka afumane i-franchise yobuqu ebavumela ukuba bathengise iimveliso zabo. Ngembuyekezo baxhamla kwiikomishini kwiintengiso ezahlukeneyo. Nantsi into ekufuneka uyazi malunga nolu hlobo lokuthengisa

Isicwangciso sokuThengisa isiqulatho

Ukuthengiswa komxholo kukudala kunye nokusasazwa kwezixhobo zokuthengisa zedijithali ngenjongo yokwandisa ulwazi lwe-brand, ukuphucula umgangatho weenjini zokukhangela, kunye nabaphulaphuli ababandakanyekayo. Amashishini ayisebenzisela ukukhulisa izikhokelo kunye nokuvumela ukuthengisa usebenzisa i-website analytics, uphando lwegama elingundoqo, kunye neengcebiso zesicwangciso esijoliswe kuyo. Ukuthengisa umxholo ke ngoko sisicwangciso sexesha elide. Kweli nqaku, ndikubonisa indlela yokuhlanganisa isicwangciso sokuthengisa umxholo. Kutheni ukuthengiswa komxholo kubaluleke kakhulu kwishishini?

Yintoni ukuthengisa umxholo?

Yintoni omele uyazi malunga nokuthengiswa komxholo? Ukuthengiswa komxholo yinkqubo yokupapasha rhoqo umxholo ofanelekileyo abaphulaphuli abafuna ukuwusebenzisa ukuze bafikelele, babandakanyeke, kwaye baguqule abathengi abatsha. Oku kuthetha ukuba iibrendi zisebenza ngakumbi njengabapapashi. Benza umxholo kwiitshaneli ezitsala iindwendwe (iwebhusayithi yakho). Ukuthengiswa komxholo akufani nokuthengisa ngomxholo. Ujolise kubathengi, ukujongana nemibuzo yabo ebalulekileyo, iimfuno kunye nemingeni. Kweli nqaku, ndiya kukunika inkcazo, kutheni iinkampani ezininzi ezinkulu ziyisebenzisela ukuvelisa i-ROI eninzi kwiintengiso zabo. Kwaye kutheni kufuneka uqale ukuyisebenzisa kwangoko!

IBA BA yokuthengisa?

Ukuthengisa yinto oyithethayo kunye nendlela oyithetha ngayo xa ufuna ukucacisa indlela eyoyikekayo ngayo imveliso yakho kwaye kutheni abantu kufuneka bayithenge. Intengiso kukuthengisa. Intengiso yincwadana. Intengiso yingxelo yeendaba. Masijongane nayo, kubasomashishini abaqhelekileyo, ukuthengisa kuyalingana nokukhuthazwa. Intengiso, kubantu abaninzi bezoshishino, ithengisa nje ngomlinganiselo omkhulu. Inyani yeyokuba intengiso ihleli kwindawo ekudibanela kuyo ishishini kunye nomthengi – oyena mlamli mkhulu weminqweno yeshishini kunye neemfuno zomthengi. Kweli nqaku, siza kukuxelela into ekufuneka uyazi malunga nokuthengisa ngendlela yethu. Kodwa ngaphambili, nantsi isoftware eya kukuvumela ukuba uguqule amathemba akho abe ngabathengi.