Ihlabathi le-SEO lihlala liguquka. Unyaka ngamnye uzisa iindlela ezintsha, ukutshintsha i-algorithms kunye nezixhobo ezivelayo. Ukuhlala ukhuphisana, kubalulekile ukuqikelela izinto eziyimfuneko kwikamva lereferensi yendalo ngoku. Kuya kufuneka ucinge malunga nezixhobo ezibalulekileyo ze-SEO kuba iimpazamo ezininzi ze-SEO kufuneka ziphetshwe ngokupheleleyo.
Kwiwebhu, ukhuphiswano luyaqhubeka ukufumana ezona zikhundla zibalaseleyo kuGoogle. Kulo mlo ungenalusini, ukwazi abo ukhuphisana nabo ngokuchanekileyo kubalulekile ukuze ufumane inzuzo. Ukuqhuba uhlalutyo olucokisekileyo lomkhuphisana ngoko kufuneka kube linyathelo lokuqala kuyo nayiphi na isicwangciso esiyimpumelelo se-SEO.
Ngaba ukhe wapapasha umxholo obalaseleyo kwindawo yakho, kodwa wasokola ukuwufumana kuGoogle? Ibangelwa kuluhlu olubi lwewebhusayithi, le ngxaki ixhaphake kakhulu kunokuba unokucinga. Nangona kunjalo, uhlengahlengiso olumbalwa ludla ngokwaneleyo ukukhulula imeko.
Ukuqhuba uhlalutyo olunzulu lwe-SEO (ireferensi yendalo) kwindawo yayo kufuneka kuyo nayiphi na inkampani enqwenela ukukhulisa ukubonakala kwayo kuGoogle. Nangona kunjalo, zininzi iiwebhusayithi ezingawuhoyiyo lo msebenzi usisiseko, ngenxa yokunqongophala kwendlela ecacileyo okanye ukungabikho kwexesha kunye nobuchule.
Ireferensi yendalo, okanye i-SEO (i-Search Engine Optimization), ibandakanya ukuphucula ukubekwa kwewebhusayithi kumaphepha eziphumo zeenjini ezifana neGoogle, Bing okanye Yahoo. Injongo kukubonakala iphezulu kangangoko kunokwenzeka kwiziphumo zokukhangela amagama angundoqo acwangcisiweyo, ukwenzela ukutsala iindwendwe ezininzi ezifanelekileyo kunye nokwandisa ukuguqulwa. Ngokophononongo lweMoz, uninzi lwetrafikhi yesayithi luvela kwiinjini zokukhangela. Ukubonakala kubalulekile.
Ukuba ujonge ukonyusa ukubonakala kwewebhusayithi yakho, kufuneka uyengeze. Ukulungiswa kwewebhusayithi kumalunga nokwenza indawo yakho ibonakale ngakumbi kumaphepha eziphumo zenjini yokukhangela (SERPs). Ikuvumela ukuba ufikelele ngakumbi kubathengi abanokubakho kwaye ukwandise ukubonakala kwewebhusayithi yakho kwihlabathi le-intanethi.