How to become an influencer?

The people, better known as influencers, already form a community of more than 20 million around the world. A number that continues to grow, as more and more young people want to become what their idols have become. Want to know how to become an influencer? In this article, I tell you what you can do to become an influencer.

Who is an influencer?

When people want to know what an influencer is, often what they're really asking is, " What does it mean to be an influencer? It may sound the same, but there is a subtle and vital difference.

An influencer is simply someone who exerts influence over the purchasing decisions of others. In other words, it is someone who has the influence, authority or trust of a certain group of people.

In marketing jargon, an influencer is someone who leads others to make specific consumer decisions. Example of strong marketing influencers include Michael Jordan or LeBron James causing someone to buy shoes, someone driving Aaron Rodgers to buy a specific brand of car insurance, or one of the Kardashian sisters motivating their fans to buy a specific type of makeup or workout clothes .

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In short, if someone has the position or power to get other people to choose one product over another, they are considered a market influencer.

But that's not the same as being an influencer. Being an influencer means taking the concept of influence and having it guide decisions, from how one might present themselves, to how they behave online, and how a person engages with others. on line.

For these people, it's a job because they work with the big brands.

How can you become an influencer ?

But is it a world in which we all belong? Who decides who is an influencer and who is not? How to start? Why do my videos have no impact and instead of others who do the same?

Trending, going to the latest, meeting people and falling into favor are some of the minimum requirements to accept within the influencer community. In short, the popularity that each of us has in the circle in which he evolves will be the key to becoming an influencer.

However, it’s not worth posting a video doing four “stupid things” on YouTube or posting a “posture” photo. If we want to have followers, fans and everything that goes with it, it is important to offer something unique and valuable to other users.

For example, Chiara Ferragnia opened a fashion blog in 2009 and today she has her own collection of jewelry and shoes, in addition to being the cover of Vogue and other brands. Today, he has 22 million followers.

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Another case is that of Dulceida, Aida Domenech, in 2009 she decided to create a blog as a fashion fan, today she has her own brand and a fashion and music event, participated in television programs and has 2,8 million followers.

Tips for becoming an influencer

Are you ready to be part of the influencer community? Get it with the following tips!

Important for setting a goal

Before starting this adventure, we must be clear on some things. It's not worth starting to post content like crazy, but it's important to have a defined strategy to be continued.

It is essential to be clear about our objectives and where we want to go. It's also important to know what our style is, what we're good at and what we want to show in the world.

Knowing what our strong point is and what we stand out in will undoubtedly help to differentiate us from others.

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There are millions of people who can sing, who play video games, who always dress in the latest fashion... it is therefore important to find what differentiates us of them. Don't forget that seeing users always the same ends up boring them.

It is important to have a defined style and theme so that our users feel identified with us, and in this way achieve a better interaction in the publications.

Be authentic

Personal branding is essential to becoming an Influencer. As we explained in the previous paragraphs, there are many people in the world who can sing or who are passionate about fashion, and therefore, with many other themes.

This is why we must avoid imitations of other influencers, as this can damage our credibility and authenticity.

Therefore, it is very important to be yourself, to have your own style and to try to achieve the maximum possible potential. Only then will we achieve our goals.

High quality content

Content quality plays a key role. Making posts with blurry images, in bad light or that are not pleasing to the eye, will undoubtedly be one of the main obstacles to achieving our goals.

It is essential that the content is sharp, has a good composition and the right lighting. In fact, with today's smartphones, it's very easy to take good photos without being a professional photographer.

It is also recommended that publications be accompanied by a text. It should be short, direct and catchy. And above all, very, very important, no spelling mistakes!

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These recommendations apply to all publications, regardless of format. The use of geolocation can influence visibility.

Using Instagram Stories or Instagram Stories and Direct Stories that last 24 hours can be a good way to attract new followers and retain existing followers as long as they are fun, quirky, and with a close tone.

As for the videos, they don't need to be recorded with a professional camera and be perfect, but you will need to have an original story and add humor to it.

Have “quality” followers

What are quality followers? There are many platforms to get subscribers, but this system is not highly recommended, because these end up becoming just a number in our account, and they do not bring us anything.

Quality followers are those who interact with us and give us great engagement. It is not worth opening an account on Instagram for example and posting photos, but the important thing is to get likes, comments and making a lot of noise to keep growing.

Also, Instagram's algorithm keeps changing, so now it's more important to save, share, comment and like. That would be the order.

Use of hashtags and tags

Use Hashtags, provided you do it in moderation, is a good way to increase the visibility of our publications, since the contents are ordered and easy to find.

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But it is not worth putting hashtags on a word, but depending on the topic we are talking about, it will be convenient for us to look at the most popular hashtags.

Using tags is also recommended, as they make the photos appear in the brand images we've tagged. In this way, his followers see us in the section “tagged photos".

Types of influencers

Currently, there are several types of Influencers, since everyone has their own style, a different theme and different ways of reaching a specific target. Here are some of the most common types of influencers.

The “Healthy”

These types of influencers are those who are dedicated to promoting a healthy lifestyle. They are responsible for making society aware of the importance of a balanced diet and physical exercise.

The “Collaborative”

Collaborative influencers are those who get together with other influencers to work together, whether it's to run a banner ad, video or event. This way they increase their engagement.

The style "

The people fashion influencers have become icons with their own personality and style beyond brands.

The player "

Video Games Gather an Audience very distinctive and faithful. They are dedicated to hanging their videos showing new video games that have appeared on the market or teaching tricks and techniques to pass the different screens.

The cooker "

There are already many influencers dedicated to the gastronomic sector. Through videos and images they give the key to making quick and easy recipes, without wasting a lot of time in the kitchen, which we sometimes miss.

The traveler "

They are influencers who have made travel a profession and who tell their story by visiting different countries. Thanks to their advice and their knowledge, they give the keys to travel to incredible places.

The “Super-mamis”

It has become very fashionable lately to show the world what it really means to be a mother. Large family, period of pregnancy, reconciling professional life and family life… are some of the advice given by influential mothers.

What is the salary of an influencer?

According to various industry sources, influencer salaries break down as follows:

In the case of Instagram, with less than 100 followers, you can earn around $000 to $450 for a sponsored post.

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An influencer with 500 followers can earn more than 000 euros for a sponsored post, but only if their content is of high quality and has good engagement. But if you look at those with 4 million or more followers, they can charge up to $580 for a single post.

At TikTok, salaries are not yet defined, but large Tiktokers can charge between 50 and 000 euros per sponsored post.

On Youtube, the rules are different. To start billing, you must meet two conditions: have a minimum of 1000 subscribers and a minimum of 4000 hours of public viewing over the last twelve months.

YouTube pays around one euro for 1000 views. However, this amount varies according to the themes.

In summary…

As you can see, becoming an influencer is not so easy and involves having innate skills but also developing other types of skills. Dedication and perseverance are undoubtedly the key to success and being well trained will help you stand out from the rest.

What did you think of this article on how to be an influencer ? Comment and share! Leave us a comment. But before leaving you, I would like to introduce you to this premium training which will tell you How To Create Your Business On The Internet.

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