How do influencers make money?

How and how much do influencers earn? Today’s hyperconnected world has opened the doors to a new era in professional matters. The new way to earn money through the internet and the digital world has made many people think about making a career through social networks. The desire to become an influencer and acquire almost immediate notoriety and fortune is growing.

The results of a survey published by Morning consult reveal that 86% of young people aged 13 to 38 are keen to be full-time creators, that is to say, we are talking about two generations who are looking for a way to earn quick money and popularity on the Internet.

Additionally, in the realm of brands and marketing strategies in social media and advertising, influencers represent an increasingly powerful force. They achieve attraction, conversion and positioning very quickly, becoming the favorites of many companies.

However, at a time when the competition to become an Internet figure is growing, questions arise about the monetization of social networks. Although today people spend a lot of time on platforms like Facebook or Instagram, many people still wonder how to make money with Social Media.

Well, the first thing you need to know is that they are not just used as a distraction. They are also used as a workplace. In this other article I tell you what I know about the monetization of social networks.

I know the terrain

It is important to know where you want to become famous. When we talk about monetization, it all depends on the platform you use and the content you share. According to Statista, these are the monthly active users of the main platforms until January 2022.

• Facebook: 2,91 billion.
• YouTube: 2,562 million.
• Whatsapp: 2 million.
• Instagram: 1,478 million.
• WeChat: 1,263 million.
• tik tok: 1 billion.
• Facebook Messenger: 998 millions.
• Doujin: 600 millions.

How do these networks pay?

Now yes, how do networks pay creators? On YouTube, you can monetize videos and receive direct payment from the company as a content creator. But you need to consider factors like country and type of video.

Don't cover topics that YouTube considers inappropriate. Additionally, you must have at least 4 000 hours viewing and 1 000 subscribers. For example, a video should have 100 000 views to win 1$ 00.

In the case of Facebook (Meta) it is also possible to earn money thanks to certain videos. The program is called Meta for Creators and it allows you to earn money if you have a fan page of 10 000 subscribers, 30 000 views on videos of at least 3 minutes and content that meets the site's community standards.

Regarding the payment, you can get between 0,2 and 3 dollars for every thousand views of a video, by being able to diversify your income through the market and the marketing of events on personal or company pages.

TikTok, the fastest growing network in recent years, has a slightly different pattern, since it depends not so much on the number of subscribers, but on the number of people watching your videos. The only requirement for monetize on TikTok is to respect the rules of this social network, which are:

• Being older than 18
• A minimum of 10 subscribers
• 10 views in the last 000 days

TikTok does not specify how much money can be earned per video. However, many users have stated that it is possible to win between 0,02 et 0,03 dollar for a thousand views. So to earn $30, you need a video that has over a million views.

Social media monetization techniques

1. Sell your own digital products

If you know a lot about a topic and can share your knowledge with other people, why not use Internet to monetize it ? One way to make money on social media is to create your own digital products and use your social media profiles to promote them.

It doesn't matter if you know more about gastronomy, financial education, business or any other subject. The truth is that today most people search for information on the internet.

So you can use your skills to produce, for example, ebooks, manuals or podcasts. The great thing is that since these are digital products, you don't need a physical infrastructure to sell them. All you have to do is find an online platform to host them. Then you can use social networks like Facebook and Instagram to spread them.

By finding your niche and promoting your product in an appealing way, you can make money doing what you know, while helping thousands of people get educated.

2. Create online courses

Another way to make money from social media is to create and sell online courses. This practice has to do with the previous topic, as it is also about digital products. The difference is that here you will have to create more comprehensive content that can be broken down into steps.

You can, for example, create a series of videos and provide your students with additional material to deepen their knowledge. In this sense, social networks are also strong allies to help you spread the word. And for that, it is essential that you present yourself as a specialist in the subject matter to gain the trust of your audience.

3. Promote other people's digital products

If you don't want to produce your own digital product, you have the opportunity to make money on social media by promoting materials created by third parties. So, when you make a sale, you earn a commission. There are two ways to disclose other people's digital products. You have them here:

3.1. Contact the producer directly

The number one way to make money on social media promoting third-party content is to contact the producer directly.  For example, you can negotiate a commission for posting a positive review on a certain course, using a specific discount code on your social networks.

But, you have to keep in mind that this is a more laborious process as you will have to negotiate with the producer and in some cases tracking your sales may not be so easy.

3.2. Become an Affiliate

This is the second strategy you can use to generate income by spreading other people's information products. As an Affiliate, you will have a specific link to make sales. This brings you benefits such as:

• Easier to track your sales;
• Possibility to create your own virtual shop with materials from different producers;
• Automation of commission allocation.

In either of the two strategies, social networks will be very useful to you because they are excellent distribution channels. learn more affiliate marketing by clicking.

4. Market physical products or services

Do you do any kind of crafts? Kitchens? Do you offer coaching and consulting services?

Social networks are currently widely used sales channels! In addition to having a wide reach and allowing you to advertise your products or services on a large scale, many of these platforms have their own marketplace, where users can make purchases without having to go to another website. This is the case of Facebook and Instagram.

To get the most out of it, take good photos of your product and make sure your advertising is attractive. You can highlight service benefits, show buyer testimonials, engage with the public through surveys, and many other strategies that will help you increase your sales and make money with social media right now. .

Another important point is: make sure you maintain a good relationship and communication with your audience. What is published on the networks is within the reach of many, so good service makes the difference when it comes to attracting new customers or retaining those you already have.

5. Become a digital influencer

Very popular in recent years, this may seem like the most obvious way to make money on social networks. A digital influencer can generate revenue primarily through brand awareness. For example, you can advertise on Instagram Stories or in the feed. But that's not all !

By becoming an influencer, you can gain more space to give talks, launch a product, or even attend events and get paid for it. But it is not an easy road.

You will have to focus on a niche, know which are the best networks to achieve your goals, the most appropriate way to present yourself and communicate with the public, among other elements.

Therefore, you may need to hire an agency or specialist to guide you. After all, this type of career depends on investing a lot of time and money to really get results.